Sales Marketing

Alexandria Kitzinger

Mobile Phone: 623-***-****

Secondary Phone:

E-mail: abmc98@r.postjobfree.com

***** ****** ***** 317-***-**** - cell

Fishers, IN 46037 abmc98@r.postjobfree.com

Alexandria Hockenberry

Objective A Driven professional with exceptional skills and

proven success in the Media Planning/Buying arena.

Experienced in all aspects of media from radio,

broadcast, cable, print, interactive and direct

mail. Capable of managing small to six figure

accounts with success.

Experience 10/2008 - Current Meyer &

Wallis Indianapolis, IN

Senior Media Planner/Buyer (Traditional &

Interactive)

Managed client projects including marketing,

research, SOV reports, traditional & interactive

media planning/buying, AP/AR invoice processing,

SEO/SEM/PPC procedures & campaigns, Social Media

and all reporting.

Coordinating media buys and traffic for TV, Radio,

Print, Billboard, & Internet. Providing departments

with dub counts, product copy & rotation of spots.

Maintaining detailed communication with all TV and

Radio stations while ensuring consistent

communications with branding requirements for each

client.

Researched and executed media planning, buying,

traffic, search engine optimization, search engine

marketing, social media and web development.

Maintained a profitable, functional, and

cost-effective campaign. Developed e-marketing

proposals & campaigns for each client.

Managed sponsorship(s) review & recommendations

with all local professional sporting franchises,

festivals, events and other media venues. Excelled

at negotiating added value.

Implemented market research for specific

advertising campaigns for broadcast and internet

initiatives.

Ensuring all marketing and media deadlines are met,

all web sites are launched as specified by client

i.e. market research, text message campaigns, SEO,

SEM, PPC campaigns, proofing, insertion orders, and

invoice reconciliations.

Coordinated meetings for client development, sales,

strategy, campaign development, production/traffic

and budget goal meetings.

Attended weekly client meetings providing status

updates, provided quarterly posting reports,

competitive share of voice reports and reviewed

on-going interactive media campaigns ensuring

conversation goals, CTR & ROI.

Trained interactive media department with current

interactive media planning buying techniques and

software updates.

Retained integrated media plans that blend the best

of offline, online, search and social media into

highly effective programs for clients.

Responsibilities include executing on all aspects

of online advertising programs; preparing media

plans targeting to client budgets.

1/2008 - 7/2008 Real World Marketing,

Inc. Scottsdale, AZ

Media Planner/Buyer & SEO Specialist

Managed client projects including marketing,

research, traditional & interactive media

buying/planning, AP/AR invoice processing,

SEO/SEM/PPC procedures, payroll approval for

freelancers/vendors, supplemental & co-op billing

procedures.

Coordinating media buys and traffic for TV, Radio,

Print, Billboard, & Internet. Providing departments

with dub counts, product copy. Maintaining detailed

communication with all TV and Radio stations while

ensuring consistent communications with branding

requirements for each client.

Researched and executed media buying, planning,

traffic, search engine optimization, and web

development. Maintained a profitable, functional,

and cost-effective campaign. Developed e-marketing

collateral & campaigns for each client.

Implemented market research for specific

advertising campaigns for broadcast and internet

initiatives.

Ensuring all marketing and media deadlines are met,

all web sites are launched as specified by client

i.e. market research, text message campaigns, SEO,

PPC campaigns, proofing, insertion orders, and

invoice reconciliations.

Coordinated meetings for client development, sales,

strategy, campaign development, production/traffic

and budget goal meetings.

8/2001 - 01/2008 Pixel

Productions Glendale, AZ

Media Buyer/Planner

Coordinating media buys and traffic for TV, Radio,

Print, Billboard, & Internet. Providing departments

with dub counts, product copy. Maintaining detailed

communication with all TV and Radio stations while

ensuring consistent communications with branding

requirements for each client.

Researching and executing all media buying,

planning, traffic, search engine optimization and

web development.

Ensuring all marketing and media deadlines are met,

all web sites are launched and links are as

specified by client i.e. market research, direct

mail campaigns, press kits, media kits, catalog

display/layout, proofing, insertion orders, and

invoice reconciliations.

1/2001 - 8/2001 HMI Marketing &

Advertising Tempe, AZ

Account Executive/Media Buyer

Managed over $250,000 in client revenue per month

for clients including Cigna Healthcare, Utell,

Pegasus Solutions, Tosco, and Destination Hotels &

Resort Properties.

Oversaw all client projects ensuring quality

control, goals and deadlines throughout projects.

Coordinated and executed fully integrated marketing

programs utilizing all media vehicles. Studied and

analyzed target markets, which included multi

ethnic and diverse demographic markets.

Coordinated and generated media buys and traffic

for TV, Radio, Print, and Direct Mail. Maintained

detailed communication with all TV and Radio

stations.

1999-12/2000 HCD Advertising & Public

Relations VA Beach, VA

Jr. Media Buyer/Planner

Coordinating traffic for TV and Radio Commercials.

Providing broadcast department with dub counts,

ordering dubs from various sources. Maintaining

detailed communications with prospective and

existing clients such as: Cox Communications,

Popeyes Chicken & Biscuits and Spirit Cruise Lines.

Assisted Senior Buyer and Media Director with all

aspects of media on client accounts. Responsible

for training and supervision of media assistant's.

Tracked quarterly business development goals.

Buying and planning for various clients, negotiated

and purchased radio, television and print.

Coordinated and recommend added value and remote

packages. Created year-to-year client development

comparison spreadsheets.

1994 - 1999 United States

Navy Oceana, VA

Naval Aviation AW Operations/PR

Performed all daily aviation duties and program

support for naval officers. Earned and maintained a

Secret security clearance.

Conducted and scheduled enlisted and PR

indoctrinations to Naval Aviation Base to over 500

personnel weekly.

Worked with various civilian companies during last

year of duty.

1990 - 1994 BenRic Computer Group,

Inc New Albany, IN

Marketing Assistant/Sales/CSR

Assisted in all media buying/planning,

administrative, accounting and marketing tasks.

Maintained client database providing outstanding

follow up for all inside/outside sales.

Sales of computer forms and support team services

as well as accounting, spreadsheets, and invoice

analysis.

Education 1994 - 1997 U.S. Naval Aviation

API/OCS Pensacola, FL

A.A., AW Warfare/Flight Operations and Computer

Science.

1992 - 1995 Indiana State

University Terra

Haute, IN

B.A., Public Relations, Computer Science minor (65

credit hours earned from I.S.U.) finished through

U.S. Navy St. Mary's University program.

Computer Skills Proficient in: Microsoft Office, Outlook, Access,

Adobe CS3 Creative Suite; Illustrator, Photoshop,

Dreamweaver, Keynote, HTML, DHTML, Java Script,

CSS, SmartPlus, Clients & Profits, IBP 2.0. Web 2.0

practices, DFA/DART. Able to easily use both: MAC &

PC.

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