Sales Marketing

Mary Maloney

Tampa, FL . 813-***-**** (cell) . abmc77@r.postjobfree.com (email)

Summary

Global brand equity, marketing & sales strategist Influential,

seasoned oral & written communicator

Healthcare/software/high tech corporate & agency exp. Demand builder,

website optimizer, metrics/KPIs

Holds Master's degree, summa cum laude, from Villanova Conductor of

traditional & new media marketing

Chief Marketing Officer

October 2008 to March 2010, Managed 4 in-house + 6 virtual advisory firms;

equity stakeholder, raised VC funds

Persystent Software, Tampa, FL - Venture capital funded PC recovery

software. Founded 2002.

. Recorded best year in company history, 177% Y/Y company orders growth.

Landed largest customer.

. Rebranded within 6 months, including positioning, messaging, brand

look and feel

. Overhauled website. Optimized website visitation traffic by 77%, moved

22 of top 25 keywords to pg 1

. Quadrupled new sales inquiries, driving 5,000 new sales inquiries in

2009, 85% sales ready leads

. Implemented new Remarketing Program which drove 2/3 of net new

customers in a down economy

. Influenced 13 top & mid-tier Analysts to pursue OEM partnerships with

Dell, HP, Lenovo, Sophos

. Created viral marketing buzz with social media and market

differentiator ad campaign (graphic novel)

. Launched two new "down market" products targeting SMB space within 10

months

. Saved $300,000, managing marketing budget to plan; restructured

partner/VAR deal registrations

. Identified emerging markets, quantified new market channels (OEM,

MSPs, Servers, Consumer) to exit

Director of Corporate Marketing

August 2005 to July 2008, Managed 5 in-house, 6 virtual advisory firms

internationally; stockholder

Numara Software, Inc., Tampa, FL - Worldwide help desk software leader,

divested from Intuit (NASDAQ: INTU)

. Contributed to record Y/Y growth, outpacing all midmarket competitors

& EBITDA, grew 24 to 89 million

. Spearheaded corporate positioning sessions worldwide, creating "the

voice" and key messaging for the overall brand, the divestiture, and

the acquisition of a competitor. Diffused hacker scare.

. Rebranded company name and product portfolio trademarks in 26

countries in 90 days

. Led global web & ecommerce strategy, paid & organic search, yielding

155% of conversion plan

. Consistently overachieved quarterly lead production goals by average

120% in the Americas

. Drove ASP upward 122% Y/Y for Numara FootPrints, an acquired product

line

. Introduced agency reseller model in 9 international markets; Earned

Employee of the Year Award

. Increased Y/Y total PR media impressions 36%; led deeper penetration

to healthcare/govt channel

. Launched Social Media Strategy, 90% increase in blog coverage; led

SEO, SEM, SMM

. Served as Interim Product Marketing Manager on several key product

launches

. Improved trial download experience, micro tested to manage lean $8.5

million marketing budget to plan

Vice President & Managing Partner, Consultant

January 2000 to December 2004, Managed 22 in-house business development,

creative and production staff

Adam Filippo & Associates (AF&A), Pittsburgh, PA - Full-service brand

agency known for architectural design

. Doubled top line growth; landed firm's first multi-million dollar

account

. Led 18-month bank rebranding effort resulting in a successful multi-

million dollar buyout (Promistar)

. Salvaged largest manufacturing account; excelled in managing crisis

communications for clients

. Turn around "self-branding" media blitz garnered more coverage in 3

mos. than in firm's 21-yr history

. Sold & managed major accounts: Mellon Bank, Blue Cross/Blue Shield,

Mercy Hospital, Heinz, Subaru

Owner & President

May 1994 to December 2000, Managed 12 total, 6 in-house and 6 US-based

virtual contractors

Cronin Communications, Pittsburgh & Philadelphia, PA - a niche marketing

communications boutique

. Built company from zero to successful exit (acquisition) after

reaching target revenue & EBITDA goals

. Drove 33% increase to top line with 55% margins by adding

training/professional speaking division

. Served healthcare & technology B2B & B2C clients in N. America;

handled all aspects of operations

. Recipient, Athena Award-Outstanding Woman in Business, Named one of

Top 50 Business Women in PA

. Sold & managed major accounts: Pittsburgh Pirates, McCamish

Chesapeake, Conemaugh Health System, Commonwealth of PA, Print Tech

franchise, Penn State University, Perkins Dental, Intl Women's Show

Additional Experience

Founder

August 2005 to present

Capital Connections, Women's Networking Association serving Tampa/St.

Petersburg, FL

. Identified gap in market for professional executive women networking

opportunities

. Grew organization organically starting with 12 charter members to 82

currently

. Utilizing Facebook social media platform to build community and brand

Thought Leader/Writer/Professional Speaker/Innovator

June 1994 to present

Primarily served companies & associations under $100 million throughout

North America

. Blog topics include neuromarketing, building brand equity, strategic

marketing, consultative sales excellence, team building communication,

impactful presentations and value-based leadership

. Sought after keynoter, panel moderator, workshop facilitator,

organizational trainer, media coach; hundreds of radio shows + TV,

print, podcasts, video, voiceovers; Toastmasters PA state bronze

medalist

. Co-author, three books, published columnist for over 20 regional &

national healthcare and SMB trades

. Served as adjunct professor & curriculum designer for Duquesne Univ.

MBA program for entrepreneurs

Assistant Director, Marketing & Public Relations

November 1991 to May 1994

Chester County Hospital, West Chester, PA - orthopedics, cardiac, OBGYN,

cancer, radiology in affluent area

. Successful Centennial celebration drove new multi-million dollar

worldwide platinum donors

. Promoted early stage trendsetting use of medical devices and new multi-

specialty procedures

. Successfully managed multiple crisis incidents serving as hospital

spokesperson; health plan expert

Public Relations Specialist

May 1990 to October 1991

The Rehabilitation Institute, Pittsburgh, PA - specializes in treating

children with severe disabilities

. Instituted "Amazing Kids" brand tagline, still in use after more than

a decade

. Successfully lobbied for new construction, diffusing angst of key

neighborhood conglomerates

. Gained international acclaim as evangelist for surgical and

alternative medicine treatments for rare congenital diseases used by

neurosurgeons, neurophysiologists, & cognitive neuroscientists

Education

Villanova University. Villanova, PA Duquesne University.

Pittsburgh, PA

M.A. in Liberal Studies, Organizational Psychology B.A. in

Marketing/Communications

1994 Minor: Business Administration

1990

Certifications

Nonprofit leadership center. Tampa, FL - Certificate, Board Governance,

2010

Leadership Institute. Pittsburgh, PA - CEO Club, 2001

Sandler Sales Institute. Pittsburgh, PA - President's Club, Consultative

Selling, 1996

Page 2 of 2 . Mary Maloney . Tampa, FL . 813-***-**** (cell) .

abmc77@r.postjobfree.com (email)

http://www.linkedin.com/in/marymaloneytampa

http://marymaloney.wordpress.com

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