Sales Manager
Resume:
Summary
Motivated business leader with **+ years consumer packaged goods experience
in General Management, Sales/Marketing, Manufacturing, Retail and
Consultancy. I possess international experience in both growth and start-
up operations with an expertise in strategic planning, sales optimization,
business development and team building. Led teams as large as 9 direct and
65 indirect reports located at field locations throughout the US and have
managed budgets with revenues in excess of $7m and sales totaling $440m.
Business Competencies
? Sales Development ? Client Relationship ? Product Development
Management
? Strategic Planning ? Collaborative Business ? Diplomatic
Partnerships Negotiator
? P&L Reporting ? Operations Management ? International
Leadership Skills
? Effective Public ? Syndicated Research/Data ? Human Capital
Speaker Knowledge Planning
Professional Experience
GRIFFINS FOODS LTD. - Rochester, New York
A privately held $300m New Zealand manufacturer of cookies, cracker,
granola bars and snack foods.
Vice President - America's
2008-2010
As part of a start up venture I led the North America sales and operations
planning, marketing, and supply chain efforts for the premier New Zealand
snack food manufacturer. Responsible for developing all US, Canada and
South America Private Label sales and product development in the grocery,
mass, drug, club and specialty Fast Moving Consumer Goods (FMCG) channels.
Reporting to International President.
Key Achievements
> Strategic member of 5 person export team responsible for $80m
sales in 2009
> Developed successful private label programs with 3 retailers
totaling $3.5m within the first 12 months
> Prepared and delivered in excess of 50 sales presentations to
buyers, senior directors and merchandisers to retailers in all
channels of the FMCG trade
> Led all US new product development (NPD) projects with New Zealand
based product development team resulting in 8 products being launched
in fiscal 2009
> Member of New Zealand Trade and Enterprise NZTE Beachheads program
which supports New Zealand companies and their efforts on the
exportation of goods into the North American market
> Co-chaired US based TNS executed focus group exercise to
validate consumer feedback on Griffins product offering and subsequent
implementation of results
> Organized, staffed and coordinated multiple US based trade shows
for the US FMCG industries
PREMIER BACON COMPANY - Auckland, New Zealand
A privately held $50m manufacturer of bacon, ham, sausages and deli meats.
General Manager - Sales and Marketing
2007-2008
In a contract capacity, I worked directly with ownership on the areas of
sales/marketing, product development, P & L, brand management, category
management/syndicated data and new acquisition integration. Led a team of
4 Key Account Managers, 25 field based sales representatives and 10
merchandisers with responsibility for selling direct to store as well as to
grocery retailers, cooperatives, wholesalers, quick serve restaurants, and
the foodservice/hospitality trade. Reported to Owner/Managing Director.
Key Achievements
> Developed, introduced and presented to buyers and category
managers 3 new products resulting in 100% acceptance. These products
achieved in excess of 80% distribution within 3 months of launch
representing over $750K in sales
> Created and launched an above the line product launch campaign
in conjunction with marketing partner. Campaign activities included
promotional planning, product sampling, print advertising,
media drops, and bus stop marketing
> Assisted with the integration of a newly acquired business
representing 11 products and sales of $1+m. Led the internal sales
integration and negotiated product pricing and terms with retailers.
> Introduced category management principals and syndicated data
practices to Premier Key Account Managers and Sales representatives
> Spearheaded category review and respective recommendations for
Premier in response to leading
retailers request to brand and sku rationalization
.
DAYMON WORLDWIDE, INC. (1990-2007)
A $10+ billion global food broker focused on private brand program
development for retailers and wholesalers in 16 countries (www.daymon.com).
Employed for 17 years and promoted to roles of increasing responsibility
during tenure as detailed below.
Director of Business Development - Auckland, New Zealand
2004-2007
Led a team of 28 in the development, management and execution of a $440m
consumer packaged goods private label program. Held responsibility for top
line sales, profits, strategic planning and execution along with all legal,
taxation and human capital activities. Directed the team in the areas of
Sales, Product Development, Global Sourcing, Product Innovation, Brand
Management, Marketing, Analytics, Package Design, and Store Execution.
Reported to Group Vice President.
Key Achievements
> Exceeded profit expectations in 2004, 2005 and 2006 by 10%, 14%
and 30% respectively
> Implemented a supervisory and managerial training class for 17
associates focusing on career
planning and associate development effectively reducing turnover 15%
in the first year
> Developed and executed a store based selling program that
resulted in a 2/10% increase in private label market share over a 5
month period
> Expanded supplier base to include 10 global manufacturers
responsible for the introduction of over 125 new items while
supervising the introduction of over 1000 new items from 2004 - 2007
> Spearheaded the introduction and launch of new sub-brands in
baby care and wine resulting in first year sales of $4m
General Manager - International; London, England 2003-2004
Director of Operations - UDEX LTD. Newport, Wales; United 2001-2003
Kingdom
Director of Operations and Sales 1998-2001
Assistant Director of Operations and Sales 1996-1998
Business Manager 1994-1996
Trading Manager 1993-1994
Account Manager 1990-1993
Education
Bachelor of Science, Mercyhurst College, Erie, Pennsylvania
Recognition
Daymon Achievement Award, 1999 & 2006
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