Reginald Washington
Tampa, FL 33411
Mobile: 561-***-****
abmbdp@r.postjobfree.com
Summary of Qualifications
. Experienced Sales and Marketing leader skilled in building and leading
high performing sales teams.
. Successful ability to attract and develop top talent in device sales.
. Successfully launched numerous Cardiovascular and Orthopedic Products.
. Key strategic member and contributor of advisory committees and leader
of sub teams.
. Demonstrated ability to create, sustain and repair relationships with
key impact customers
Career Highlights
Based on consistency of exceeding business results:
. Successfully led numerous best in class Specialty Sales Teams to best
in company results. Accomplished through a trained eye for talent,
strong strategic planning and collaboration with Marketing, HR,
Finance and Sales Operations.
. Expertise includes Office based selling, operating room experience,
reimbursement, distribution channels, territory optimization, design
of incentive compensation plans and customer development programs.
. Career success based on vision setting, strong following, high
performance standards, productive debate and providing candid honest
feedback.
Professional Experience
Smith Nephew Orthopedics - Memphis, Tennessee January 2007-
Present
Area Business Director Orthopedics Reconstruction and Trauma (SW Florida)
Promoted in September 2009 to assume role and responsibilities for managing
2 POD sales managers and 10 total joint sales representatives promoting
orthopedic reconstruction and trauma related products
. 2010 Ranked 6 out of 58 in quota attainment 122%
. 2010 Ranked 8 out of 58 in growth 28%
Director of Sales (Florida)
Recruited, hired and trained sales force for injectable device, capital
equipment for spine procedures, bone cement for vertebroplasty and fracture
management equipment franchise for $5 billion dollar global device company.
Team of 19 direct and indirect Territory Managers, 2 Regional Account
Managers and 3 Reimbursement Specialists
. 2009 Ranked 2 out of 19 in quota attainment 106%
. 2008 team had highest percentage of sales professionals exceeding
quota for the year
. 2008 Ranked 4 out 19 regions in quota attainment 108%
. 2008 Ranked 2 out of 19 regions in Total dollar sales
. 2008 Ranked 5 out of 19 regions in Total dollar sales increase
. 2008 Leadership advisory council responsible for training 4 new sales
directors
. 2007 team results increased overall sales by $1.4M 2nd highest in the
country
. 2007 5 Team members ranked in Top 20% of sales professionals
Sanofi-Aventis - Bridgewater, New Jersey
2001-2007
Specialty District Manager, Injectable Specialty Group (SE, US)
Responsible for Florida, Georgia, Alabama and Carolinas leading10
Cardiovascular and Orthopedic Sales Professionals for injectable device
products sold directly to physicians and hospitals for 2nd largest global
pharmaceutical company
. 2006 Recognized and awarded Specialty DSM of Year
. 2006 Overall sales achievement of $11M attaining 137% of objective
. 2006 Achieved highest market share in the country at 63% versus
nation 24%
. 2005 Recognized and awarded Regional Specialty DSM of Year
. To offset disadvantaged reimbursement conditions, recommended and
implemented a "meet the competition" selling campaign to high volume
customers with volume increase of over 80% from prior year
District Manager, Cardiovascular Group (Melbourne, FL)
Recruited, hired, trained and launched New Sales Force for Cardiovascular,
Urology and CNS franchise. Hired and coordinated recruiting for 11 Sales
Specialists in a three week timeframe
. 2004 Recognized and awarded Regional DM of Year
. 2004 achieved overall sales attainment of 107.4% versus nation at
93.2%
. 2004 produced 4 President's Club award winners
. 2004 produced Rookie of the Year
. 2004 cross trained 75 institutional managers on Plavix
Territory Manager, Orthopedic Specialty Group (West Palm Beach, FL)
Responsible for direct sales of Injectable product franchise Hyalgan and
Lovenox to Orthopedists
. 2003 Recognized and awarded Regional Sales Specialist of Year
. 2002 Recognized and awarded Sales Specialist of Year
. 2003 ranked number 1 in Hyalgan market share at 77.3% versus nation
at 17.4%
. 2003 ranked number 3 in Hyalgan sales volume $2.3M versus company
average of $500K
. Piloted Hyalgan brand switch program in Florida, 35% increase in
volume
. Co led, the first incentive compensation governance board
Merck & Co., - Delray Beach, Florida
1999-2001
Specialty Representative, Cardiovascular
Member of the largest global pharmaceutical company at the time selling the
entire cardiovascular franchise to specialists and institutions
. 2001 ranked 1 out of 16 in Zocor market share increase at 4.7% versus
average of -5.2%.
. Recommended, developed and cross trained the entire District on the
impact of Diabetes in Cardiovascular disease resulting in number 1
District for share change.
. District mentor to new sales professionals
Smithkline beecham - melbourne, Florida
1997-1999
Sales Professional, Arthritis/Anti-infective diseases
Sold assigned products (Relafen, Famvir and Paxil) to targeted accounts
within territory
. 1998 ranked 3rd out of 52 for Relafen market share increase of 16.1%
versus average of 4%
. 1998 ranked 2 out of 52 for overall Famvir market share leadership of
65.7% versus average of 21.2%
Courtesy Cellular - Longwood, Florida
1994-1997
Corporate Account Executive
Responsible for developing and maintaining corporate accounts of 5 or more
phone lines for the number one authorized reseller in the county.
. 1996 Recognized and awarded Cellular Sales Person of Year
. 1995 Recognized and awarded Cellular Sales Person of Year
Education
B.A. Mass Communication Florida Southern College
Lakeland, Florida
Public Speaking Mercer University
Macon, Georgia
All Conference Basketball Player, Florida Southern College