John Sorstokke

**** *. ******* **. **

Caledonia, MI 49316

Home: 616-***-**** Cell: 616-***-****

E-mail: abmb8f@r.postjobfree.com

Summary

A dedicated professional whose skills include customer development, new

item sales, ad planning, business analysis, trade fund management and

creation of sales materials.

Experience:

Daymon Worldwide - Spartan Team

Business Manager - Private Label Pasta, November 2008 to June 2010

Tomatoes, International, Organics, Laundry,

Pet, Cleaning, Chips, Crackers, Salty

Snacks, Popcorn

Responsible for collaboratively building private label sales with Spartan

category managers.

o Total sales for my categories out-paced team average.

o Dry pasta sales surpassed incentive target and yielded

additional payout.

o New items presented and accepted in selected categories.

o Managed new item development process from conception, pricing,

package development to promotion.

o Developed ad plans with category managers to increase sales

efficiently.

o Managed business relationships with category managers and

suppliers.

o Worked with buyers and suppliers to make sure orders were filled

complete and on time.

o Created, analysized and/or presented syndicated data to support

launch of new items.

o Member of Daymon team building committee.

Sara Lee Food & Beverage Oct.

1998 to July 2008

Sweet Goods Category/Trade Analyst September 2007 - July 2008

Responsible for category/trade analysis of sweet goods. Ad hoc reporting

and sales story development.

Accomplishments:

o Worked with field sales and cross functional teams to improve

profitability of the pie, dessert and sweet breads categories.

o Monitored volume and trade rate goals for field sales vs. actual

performance and identified opportunities.

o Identified accounts with trade over-spends and helped bring them

back to targeted goal.

o Analyzed pricing data to establish correct regional retail price

points.

o Helped create new item presentations and sell sheets.

Hot Dog Category/Trade Analyst October 2004 - September 2007

Responsible for multi-brand category/trade analysis for hot dogs. Ad hoc

reporting and sales story development.

Accomplishments:

o Worked with field sales to insure 23MM pound Bryan hot dog

business delivered annual sales volume goal at trade rate target

in FY '06.

o Established or assisted with development of volume and trade

rate goals for field sales.

o Provided monthly sales forecasts for assigned hot dog brands.

o Identified accounts with trade over-spends and helped bring them

back to targeted goal.

o Helped land estimated 1 million pounds new Best's Kosher hot dog

business at Safeway.

o Initiated distribution drives to fill ACV gaps and gain

incremental and profitable volume.

o Monitored sales volume at key accounts and provided tools to

ensure goals were met.

o Prepared trade spend reports to identify trade and volume

opportunities at current customers.

o Trained/coached junior team members on terminology, software and

data analysis.

Marketing/Category Analyst - Sara Lee April 2003 - October 2004

Deli

Responsible for multi-brand marketing analysis for deli meat, cheese and

mustard categories.

Ad hoc reporting and sales story development.

Accomplishments:

o Prepared distribution, share and promotional effectiveness

reviews for marketing and sales groups.

o Identified distribution opportunities at the category and item

level.

o Taught marketing and sales staff better use of I.R.I., Spectra,

and panel data.

o Created sell sheets that helped increase item count at existing

customers and close new accounts.

o Helped train new category management group on deli categories

and data sources.

Category Analyst - Sara Lee Deli October 1998 - March 2003

Responsible for strategic, tactical and technological development of the

category management department while providing analytical support to sales

and marketing staff.

Accomplishments:

o Formed and maintained category management partnerships that

increased/strengthened business for Sara Lee and targeted

retailers.

o Created sales presentations that gained distribution of new

and/or additional items and product categories. Successfully

defended against competitive threats.

o Managed, trained and directed an analyst to create actionable

reports for sales, marketing and product managers.

o Taught salespeople better use of I.R.I., Spectra, panel and ad

tracking data.

Acosta Sales & Marketing, Plymouth, MI March 1992 - September 1998

Category Analyst

Responsible for sales analysis of more than 50 brands/categories of

dry/refrigerated and frozen foods. Customer responsibility included Meijer,

Kroger, Spartan and Farmer Jack.

Education

B. A. - Advertising

Michigan State University, E. Lansing, MI

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