KEN ARBUCKLE
abmb3c@r.postjobfree.com ( Home 707-***-**** ( Cell 408-***-**** ( 1246
Honeybrook Place ( Rohnert Park, CA 94928
Account Development / Sales Management / Strategic Planning & Execution /
Relationship Management
Experienced Sales Executive. Competencies and proficiency in initiating
and managing the entire sales process. Solid business acumen with strong
insight for strategy, marketing and sales development in multiple markets
within the labeling packaging, print and adhesive industries. Demonstrated
ability to effectively analyze markets, produce sales development
strategies, target account penetration, qualify and nurture relationships
to build and drive sales. Effectual leader, analytical and solution
oriented. Creative sales strategist. Disciplined, very organized with
strong work ethic. Hunter mentality.
. Skillful in lead generation, sales pipeline building, market research,
and new business development.
. Adept in client and business relationship building, account
maintenance, retention and regional development.
. Proficient in leading, motivating, empowering and managing team
members to achieve maximum potential.
. Excellent organizational, planning, interpersonal, oral/written
communications and decision making skills.
~PROFESSIONAL EXPERIENCE~
PARAGON LABEL, Petaluma, CA - (Premium Labels)
2008 to 2009
Sales Team Manager
Supervised sales team and inside sales staff. Initiated new marketing
strategy for flexography and digital label print, strengthening quality
values and product positioning. Researched and implemented CRM system to
monitor sales performance, manage and nurture interactions with customers
and sales prospects. Improved lead base and marketing outreach. United
team, and re-established management principles and directives to ensure
optimal sales performance.
. Print process: Flexography, Digital, and Rotary Screen with foil,
embossing and proprietary laser cutting.
KIERAN LABEL CORPORATION, San Diego, CA - (Labels, Tags and Promotional
labeling) 2008 to 2008
Marketing Services "Project" / Sub-contractor
Researched and generated a promotional label sales channel for fulfillment,
direct mail and direct marketing to fill excess production capacity.
Extensive internet research, lead generation, prospect and customer
contact. Data base development for print trade industries, wholesalers,
and packaging distributors. Coverage; California and other Western states
XXT INCORPORATED, Santa Clara, CA
2007 to
2007
Production Supervisor & General Office Manager
(Temporary Position) - Production supervision and manufacturing scheduling,
general office functions and client support for proprietary Directional
Interface Module unit developed for oil and gas exploration. Other
responsibilities; customer and vendor relations, purchasing, inventory and
kiting, shipping, receiving and building maintenance management.
CORPORATE EXPRESS, San Ramon, CA - (Document and Print Management
Division), 2004 to 2006
Account Manager
As a hunter, created a non-existent prospect pipeline and new customer base
through in-field prospecting, internet research, and telemarketing for
forms, documents, custom pressure sensitive labels, marketing and sales
collateral, and direct marketing materials. Sold to diversified
manufacturing groups, distribution centers, wholesalers, business-to-
business and retail industries.
. Generated $3.7mm of new business opportunities for total solution
print management
. Pioneered introduction of new product line for on-demand, web-to-
print, direct mail, personalized and customized variable print
communications.
. Created and presented effectual presentations and proposals to all
levels of business enterprises.
SIDCO LABELING SYSTEMS, Santa Clara, CA - (Labels, Label Systems & Barcode
Integration) 2000 to 2004
Director of Sales
Directed all sales activities and market development, forecasting, profit
and loss, operational functions, administration,
and budgeting. Supervised all sales, technical and support staff. Led
sales training. Managed vendor and business relations, and coordinated and
supervised all project installations.
. Restructured and organized sales and marketing programs, focused on
medical device, medicinal markets and specialty foods. Produced a 30%
increase in sales during initial six-month period
. Re-organized operations and marketing of technical services department
and inkjet repair center. Increased
revenue by 120%, and increased profits over 50%.
. Created new company brand for sales and marketing programs, and bar
code integration products. Sustained customer base, maintained above
average profit levels, and expanded new markets during economic
downturn.
Ken Arbuckle, Page 2
THORO PACKAGING, Corona, CA - (Custom Paperboard Folding Carton printer and
manufacturer) 1998 to 2000
Regional Account Manager
Acted as consultant and liaison between customer and plant for design, art
specifications, printing and production of offset lithography printed
folding cartons, and source tagging. Custom products for medical device,
specialty foods, pharmaceutical, neutraceutical, cosmetic and consumable
industries. Generated new sales activity through continual prospecting and
hunting regimen for undeveloped territory.
. Established and built nonexistent folding carton customer base through
lead generation, account development and business relationship
building to represent 12% of company's total clients.
. Created and established creditability and company awareness in
assigned territory for diverse industries.
. Expanded potential territory development through internet research,
telemarketing, cold calling programs, and trade shows participation.
. Developed new customer base through needs assessment, quality
orientation, and value selling.
THE ADHESIVE PRODUCTS, INC., Albany & Los Angeles CA, - (Atwood Adhesives,
Seattle, WA) 1985 to 1997
(Manufacture of Hot Melts, Water base & Protein Glues, Gummed Paper
Packaging Tapes, and Custom Pressure Sensitive Labels. Master Distributor
of Pressure Sensitive Tapes)
National Sales and Marketing Manager
Supervised twelve field sales representatives and inside sales staff's
located in three branch offices. Managed all sales, marketing, new product
development and product movement for Adhesive Products and Atwood Adhesives
in California and Washington manufacturing locations. Monitored and
coordinated product group sales sold direct to end users, OEM's and
packaging distributors. Sales covered eleven western states, Western
Canada, Mexico, and national accounts.
. Directed and planned team negotiations with Chinese delegation in
Beijing, China. Negotiations resulted in a multi-million dollar
contract for industrial packaging adhesive technology producing
revenue for needed capital expenditure, and credit line reduction.
. Created and directed sales plan for acquisition adhesive company.
Stabilized sales decline and expanded sales over 27% during initial
two quarters. Solidified relationships with major accounts and
expanded new customer base over 7%.
. Broadened product lines for hot melts and water base adhesives,
improved quality assurance through teaming of technical directors
resulting in new sales of 9%, after new product introductions.
. Branded protein glues, expanded market, creating new sales by over
15%.
. Supervised trade show participation and marketing. Resulting in
30%increase in new leads.
MONITOR SYSTEMS, INC., Wilsonville, OR - (New Venture start-up)
1983 to 1984
Designer and manufacturer of computerized Production Analyzer efficiency
system. A real-time system for monitoring machine performance, operator
performance, cycle counts, and production rates.)
Sales Manager
. Managed sales and marketing of Start-up Company.
. Supervised and conducted sales from initial system development through
market penetration.
. Led and directed team of technical personnel for executive sales, and
collaborative proposal presentations.
. Implemented, monitored, and managed telemarketing and cold calling
programs.
. Directed, arranged and organized trades show involvement.
. Managed sales team of four. Directed sales on a regional and national
basis.
~PROFESSIONAL DEVELOPMENT AND TECHNICAL SKILLS~
Education: Northwest College of Business, Portland, Oregon, graduate
Business Administration
Additional Education: DeAnza College, Cupertino,
California, Marketing and Computer Literacy
Southwest
Oregon College, Coos Bay, Oregon, Liberal Arts
Additional Training: Miller Heiman Inc., Strategic Selling, Wilson World
Wide, The Versatile Salesperson
Computer skills: Experienced in Windows 2000, XP, PowerPoint, Microsoft
Office, and Salesforce.com
Veteran: U. S. Air Force, Sgt. Security Police
Interests: Devoted runner, family activities, reader and motor sports
enthusiast.[pic]