SUMMARY

Fourteen years of diverse marketing, product management and development

experience in multinational corporations and startups. MBA, MSc. Eng. &

BSc. Physics with expertise in:

. Marketing and product management of software, embedded devices, and

Internet-based solutions. Strategic product planning and positioning with

P&L responsibility.

. Sale programs such as channel discounts, rebates and promotions. Lead

generation via web, trade events and channel collaboration including

partnerships and co-marketing

. Product life-cycle management with focus on product launch including MRD,

Go to market plans and prioritized roadmap management. QFD-Voice of

Customer Green belt.

. Enterprise-level customer & channel pre-sale, damage control and account

management.

PROFESSIONAL EXPERIENCE

Sr. Manager, Enterprise Solutions ATEN Technologies 2009-Present

. Turned around declining business by implementing marketing and sales

programs for in channel sale growth using innovative programs such as

Trade-in, Deal Registration, and re-structured Value Added Reseller/

System Integrator partnership plans.

. Achieved monthly enterprise unit sales increase by targeted promotions

and marketing campaign towards high growth market segments.

. Created market requirements for the product management organization.

Identified key value propositions based on customer segmentation and

provided engineering and product teams with feature development

priorities based on those value propositions.

Product Manager Raritan Computer 2006-2008

. Managed roadmap and new feature prioritization for the datacenter

management product line. Product line included integration with remote

authentication servers such as Active Directory and Radius as well as a

sophisticated authorization and auditing capabilities.

. Provided market driven direction to integration of systems including

management of Out-of-Band access control through Digital (KVM over IP),

Analog KVM, and remotely managed and monitored power distribution units.

In-band access and power control via IPMI-based embedded service

processors and RDP, VNC software applications.

. Brought feature integration with VMware virtualization technology from

concept and budget plan through customer need analysis, Beta, and go to

market plan and execution.

Director Product Management Net2Phone, Inc. 2004-2005

. Responsible for the Product Management Function including a group of

seven direct reports. Oversaw design, development, and launch of VoIP

products such as Wi-Fi handsets, home and enterprise IP Telephony

gateways, IP-PBX, and PC Software.

. Managed device roadmap and communicated ongoing priority-based project

list within and outside group and division. Focused team effort on

defining and achieving schedule, delivery objectives, and customer

oriented user experience.

. Managed product launch activities by collaborating with technical

resources, sales and key customers in order to bring product to market.

Product Development Manager Sony Electronics, Inc. 2001-2004

. Managed network portable audio electronics and related PC software

product development in the Personal Audio Division. Activities included

brainstorming new products and services, patenting, generating

specifications, and project management.

. Coordinated and lead product development team activities concluding the

on-schedule launch of integrated MoodLogic-Music Marker software.

. Guided Digital Voice Recorders (DVR) marketing and product planning

teams.

. Provided recommendations to Sony's Intellectual Property Department and

business development groups in areas of licensing, investments, and use

of intellectual property.

Product Marketing Manager Olivetti USA (Royal) 1998-2001

. Managed Personal Electronic Organizer and PDA product lines. Achievements

included:

1. Diversified product line (4 to 14 products in two years).

2. Sold more than 300,000 new PDA units in first 3 months following

launch.

3. Re-built PDA line after a period of legal injunction and shrinking

sales.

4. Developed a PDA-GSM phone serial connector and a GSM smart phone.

. Marketing efforts included positioning, demand forecasting, and pricing

strategies. As part of business efforts organized and participated in

trade shows, press conferences, customer presentations, Internet

marketing campaigns, and development of collateral.

. Developed products from idea to mass production. Directed and

participated in industrial design, BOM approval, and price negotiation.

Developed packaging, manuals, and POS.

Market Development Associate Sensis Corporation 1996- 1998

Lead installation and testing of a cellular based vehicle-aircraft tracking

system. Systems engineering design included radio communication methodology

coupled with differential GPS (Global Positioning Satellite) for moving

vehicles and airport surface radar data fusion for consolidated real time

airport movement map, alerting, and asset management system.

EDUCATION

MBA & MSc Eng. GPA 3.73 Rensselaer Polytechnic Institute 1994-1996

. Awards: Rensselaer Founders Award of Excellence, 1995.

BSc Physics Hebrew University of Jerusalem 1991-1993

PATENTS

. 7668059: Commercial/non-commercial medium test. February 23, 2010.

. 7584094: Automated Digital Voice Recorder To Personal Information Manager

Synchronization. September 1, 2009.

. 7149693: Automated Digital Voice Recorder To Personal Information Manager

Synchronization. December 12, 2006.

. 6 973451: Medium Content Identification. December 6, 2005.

. 6915176: Music Marking System. July 5, 2005.

. 6504708: Key Chain Organizer Assembly. January 7, 2003.

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