Sales Manager
Resume:
Andrea Steigenga
***** ****** ***. **, ***** Springs, MI 49319
616-***-**** **********@*******.***
Grand Rapids Harley-Davidson
Marketing & Event Manager 7/09 - Current
V Saved 37% in overall costs at the DeVos Place Motorcycle Show by
renegotiating booth & sponsorship pricing.
V Increased Motorcycle Show sales by 45% by improving booth location,
revising layouts and altering inventory & pricing.
V Improved bike sales by 5 units & increased Riders Edge enrollment by 10%
by implementing quarterly Ladies Nites.
V Magnified weekend dealership sales by 23% and 4 bike units in May 2010 by
hosting notable charity event and ride.
V Decreased employee overtime throughout the dealership by implementing a
HOG Chapter volunteer program.
V Tripled database of 5,000 to 17,400 & segmented list into specific target
markets with banner ads & online coupon codes.
V Increased new traffic with exclusive advanced discounted ticket sales
to the DeVos Place Motorcycle Show,
Tulip Time -Tulipalozza and I-96 Speedway AMA Flat Track Racing.
V Developed significant and mutually profitable relationships with
notable charities and regional event executives
DeVos Place Motorcycle Show
VanAndel Institute
Citadel Radio
Delta Plex Show & Swap
Blues on the Mall
Catholic Charities
Special Olympics
Susan G. Komen Foundation
MDA-Muscular Dystrophy Association
March of Dimes - Bikers for Babies
Catholic Social Services - God's Kitchen
Regional Restaurants & Businesses
< Manage all online social network sites, blogs, forums and web pages.
< Write and design promotional materials: E-blasts, radio, press
releases, brochures, event mailers, & magazine ads.
< Executed planning, set-up, permits, volunteers, tents, food, &
entertainment for heavily attended & multiple day events.
< Analyze event effectiveness to determine its return on investment,
budget, cost control, & data compilation.
DeHamer Bros. Landscaping & Garden Center
Sales and Marketing Manager 3/02 - 10/08
V Planned, promoted & conducted customer education workshops which
increased sales on average of 40% per workshop.
V Created and monitored social networking pages and customer database.
V Designed & segmented weekly E-blasts campaigns and coupons with tracking
codes.
V Exceeded projected sales volumes for 2007 by 35%. Record holder for most
retail inventory ever sold.
V Acquired key new accounts and retained current accounts by increasing
customer contact and providing personal service focused on determining
each customer's needs and providing the right products and services.
V Increased yearly sales by redesigning and updating our product catalog,
analyzed competitor pricing, and organized the data to create an easy-to-
use reference for customers.
< Guided customers through the process of construction estimating cost
analysis, feasibility studies & project budgeting.
< Managed the scheduling, inventory, delivery, and installation of
landscape projects.
< Prepared and maintained budgets, personnel records and training manuals.
< Created and designed segmented advertising campaigns including magazine,
newspaper, sales brochures, E-blasts, direct mailers, yellow page ads and
posters.
Andrea Steigenga Pg. 2
14915 Algoma Ave. NE, Cedar Springs, MI 49319
616-***-**** **********@*******.***
Goodrich Quality Theaters & Radio
Assistant Marketing Manager 8/99 - 3/02
A results-oriented attitude was my key to success in orchestrating and
executing innovative marketing contests, lobby displays, print ads, radio
remotes and special events for 35 movie theaters.
< Organized weekly radio promotions for movies, working closely with reps
at 55 radio stations in 5 states within
a multi-million dollar annual budget.
< Developed company literature, designed brochures and prepared proposals.
< Increased ticket sales by 11% by restructuring Family Film Festivals to
include kid-friendly activities, sponsors & prizes.
< Arranged Project Pictures with major film studios: MGM, Universal,
DreamWorks, Paramount and Disney.
< Created and presented marketing reports for coupon redemption, projector
trailers, special shows, and other projects.
< Launched an employee-of-the-month incentive program to build unity and
promote outstanding customer service.
< Established clear communication channels and task calendars for theater
managers, studio reps and internal resources to meet weekly deadlines and
execute successful marketing programs.
ADT Security Services
Office Manager 6/97 - 8/99
As a top-performing office manager, I worked with a high volume of customer
phone calls and handled inquires from customers and team members that
required extensive research.
< Redesigned administrative processes to streamline functions, eliminate
redundancy and expedite workflow.
< Processed accounts payables, including invoice reconciliation, coding and
submission for approval.
< Quickly learned to use 3 major company operation software programs (MAS,
Orcale, Telmar).
< Created work-orders, updated and reviewed accounts to ensure proper
operation.
EDUCATION
2002 DAVENPORT UNIVERSITY
Bachelors Degree:
Marketing/Business - 3.8 GPA
1998 GRAND RAPIDS COMMUNTIY COLLEGE
Associates Degree:
KENDALL COLLEGE OF ART AND DESIGN
Continuing Studies Art Classes
KENT SKILLS CENTER
Graphic Design & Illustration Classes
Liberal Arts - 3.4 GPA
Andrea Steigenga Pg. 3
14915 Algoma Ave. NE, Cedar Springs, MI 49319
616-***-**** **********@*******.***
References
Hope Anderson
Human Resources & Internet Consultant
Grand Rapids Harley-Davidson
2977 Corporate Grove Drive
Hudsonville, MI. 49426
****@*****************.***
Matthew Johnson
Chief Operations Officer
Goodrich Quality Theater
3777 44th Street SE
Kentwood, MI. 49312
********@****.***
Sherri Mencarelli
Human Resources
DeHamer Brothers Garden Center & Landscaping
371 64th Street
Byron Center, MI. 49315
Jen Lorenski
Marketing Manager
Greatland Corporation
2480 Walker Ave NW
Grand Rapids, MI. 49504
******@*****.***
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