Sales Manager

JEFFREY L. AUBREY

Somerset, KY *****

Phone: 606-***-****

abm9q4@r.postjobfree.com

PROFESSSIONAL SUMMARY

A creative, entrepreneurial sales/marketing professional with expertise encompassing product

management; market research and strategy; IT project experience, data collection, analysis, and

interpretation; ad concept and strategy, script, print ad, brochures and technical specification

copywriting; and direct sales and sales management.

EXPERIENCE

Product Planning and Launch

3 Launched five new models of Backhoe Loaders. Presented official Merchandise Plan to

the Board of Directors for production approval. Developed sales training for all Dash 5

model Backhoe Loaders and trained over 600 Sales personnel at Newberry, SC facility

and 36 other locations throughout the U.S. and Canada.

4 Team Leader and driving force for developing marketing strategy, creating the “look”, of

machine graphics, promotional materials, press releases, and magazine interviews for

launch of the Quantum and LX Series Excavator lines (14 machine models). Received

feedback from Distributors that our “product launches were second to none in the

industry.”

5 Led Product Planning Team for new joint venture owned by CASE Corporation (Now

CNH) and Sumitomo Construction Machinery / Link-Belt Construction Equipment

Company. Conducted market research studies and managed continuous improvement of

the Marketing Database. Focused on short-term and long-term development of

excavator product and marketing strategies.

Market Research and Communications

6 Developed, documented, and analyzed 7 major market surveys to define customer

perceptions, needs, and desires. Product improvements resulted and often mistakes

were avoided. Developed material handler mounted on a rubber tire carrier for faster

travel speeds, smoother operation, and easier maintenance.

7 Developed marketing collateral materials for promotional efforts through presentations,

print, video, web pages, advertising, and trade shows.

8 Wrote product development proposals, developed communications concepts and

coordinated technical information flow for new product roll-outs. Supplied marketing data

to the Sales Department for a major heavy equipment manufacturer. Assessed market

data, technical information, cost details, and competitive pricing.

Process Improvement

9 Created and utilized a new marketing database for UCC-1 “Filings”, to better monitor

competitors’ business and provide improved market segmentation and market share

data. Developed crossover report for the Sales Department, creating a powerful

prospecting instrument with customer names and SIC codes.

10 Developed a geographic forecasting tool for tactical placement of imported machines to

North American port facilities. Assured efficiency and transportation cost savings by

receiving and warehousing machines with specifications most popular with customers in

adjacent regions.

11 Provided customer input, market intelligence, and recommendations to the new product

development process as well as continuous improvement through running design

change.

Sales and Account Management

12 Sold, rented, and leased heavy construction equipment to contractors, government

agencies, and businesses on behalf of a regional J.I. Case franchise dealer. Handled

new and existing accounts, managed advertising and promotional materials.

13 Managing Member and Consultant for a franchise of Profiles International web based

employee assessment software to help companies select potential employees having

similar traits of current successful employees.

14 Consultant for a regional/national technology infrastructure and professional technical

services company. Assisted companies in solving business challenges with technology

solutions

WORK HISTORY

KOMATSU AMERICA CORPORATION, Newberry, SC 2005 -

2009

Product Manager, Backhoe Loaders & Compact Wheel Loaders

NETGAIN TECHNOLOGIES, Lexington, KY 2003 -

2005

Senior Account Consultant

J. L. AUBREY, LLC, Harrodsburg, KY 2001 -

2003

Managing Member

LBX COMPANY, LLC, Lexington, KY 1997 -

2001

Product Manager (1999 - 2001)

Marketing Research Manager (1997 - 1999)

LINK-BELT CONSTRUCTION EQUIPMENT COMPANY, Lexington, KY 1989 -

1997

Market Development Manager (1994 - 1997)

Marketing Support Specialist (1989 - 1994)

WILSON EQUIPMENT COMPANY, Lexington, KY 1980 -

1989

Equipment Salesman

Rental Manager

EDUCATION

UNIVERSITY OF KENTUCKY, Lexington, KY

Bachelor of General Studies with a concentration in Marketing, Advertising, and Art

AMERICAN MANAGEMENT ASSOCIATION, Chicago, Illinois

15 Customer Driven Marketing

16 Industrial Marketing Research

OTHER CONTINUING EDUCATION

17 High Performance Leadership

18 Effective Communication

19 Power at the Podium

20 Total Quality Management

21 Possibility Selling

22 Quality Functional Deployment

23 Managing Multiple Projects (by Dun & Bradstreet)

PROFESSIONAL ASSOCIATIONS

24 Served as a member of the Lexington Chamber of Commerce including participation in

the Business Advisory Group Steering Committee. Participated in one of the Business

Advisory Groups.

25 Represented the Link-Belt excavator brand on the Earthmoving Statistical Committee for

the Equipment Manufacturers Institute for over nine years. Served as the chairperson

for special taskforce to create new reporting program for crawler mounted Forestry

Equipment.

COMPUTER SKILLS

26 Lotus Notes

27 Word, Excel, PowerPoint, Outlook, Publisher

28 Sales Logix

Contact this candidate