Sales Manager

WILLIAM JOHN COOPER

*** ***** **** **** ? Brandon, MS 39047 ? 601-***-**** ?

abm9bv@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Accomplished Sales Representative with extensive experience in business

development, relationship building, merchandising, program implementation,

and supply chain management in highly competitive settings. Proficient in

increasing market share, while maintaining a high standard of excellence.

Major focuses include strategic planning, sales & marketing, good

communication skills, problem & objection solving, and working as a team

member.

AREAS OF EXPERTISE

. Account Management

. New Product Introduction & Marketing

. Staff Management

. Analysis and Forecasting

. New Business Development

. Negotiations and Closing Skills

. Real Estate Evaluation and Selection

. Relationship Building

PROFESSIONAL EXPERIENCE

HOT STUFF FOODS, LLC (ORION FOOD SYSTEMS) Sioux Falls, SD

2007-2010

Regional Sales Manager/National Account Development

Responsible for making direct headquarter calls, managing a sales team,

marketing strategies, forecasting, budgeting sales goals and promotional

programs to meet company objectives. Personally, sold such large accounts

as Mansfield Oil and RaceWay Inc.

. Contributed to company profitability by expanding account base.

. Implemented the entire sales process by including prospecting,

identifying decision makers, analyzing needs, preparing proposals,

making presentations, and executing follow ups.

. Successfully recruited and trained many of the current Hot Stuff

Foods sales force.

. Attended and demonstrated at many trade shows and conventions to

obtain new contacts.

. Always worked closely with immediate supervisor to obtain

forecasted openings.

MRS FIELDS FAMOUS BRANDS / TCBY Salt Lake City, UT

2006-2007

Franchise Development Manager

Responsible for all new TCBY Franchise Development, real estate selection,

and existing store relocations in 24 states. In 2007, 70% of all new store

development deals came from my assigned territory. Worked closely with

marketing and management to create the new TCBY Store of the Future.

ORION FOOD SYSTEMS Sioux Falls, SD

1994-2005

V.P. of Franchise Development, Director of Development, Regional Sales

Manager, District Sales Manager

Responsible for new franchise development while building solid long term

relationships with existing customers. Sold such large accounts as Circle K

Corporation, Exprezit Inc., Victory Marketing Inc., and Sayle Oil Company.

Introduced Hot Stuff Pizza and Smash Hit Subs, with great success, to much

of the southeast. Winner of numerous sales contests and was always rated

as one of the Top Performers in sales production.

BARNETT SUPPLY INC. Jackson, MS/Memphis, TN

1992-1994

Sales Manager

Prospected throughout my assigned territory establishing working

relationships with new and existing customers. Compiled lists of

prospective customers for use as a sales database generated by information

from newspapers, business directories, and other sources. Displayed and

demonstrated products, using samples, power point presentations, and

catalogs while emphasizing the saleable features. Introduced the advantage

of attending trade shows and their successes to this family owned company.

. Generated many new accounts, expanding client base by 25%.

. Developed and implemented new marketing plans to increase sales

penetration to existing accounts.

NESTLE' FOODS Dallas, TX

1983-1992

Senior Territory Manager, Territory Manger

Worked with the food distributors in my assigned territory (Mississippi and

Louisiana) to sell and expand the Nestle' Foods line. Communicated with

buyers and my brokers on the daily operations of purchasing, product

delivery, and inventory. Quoted prices, credit terms, and presented deals

to obtain truck load orders. Worked closely with distributor sales

representatives at end user level to present and sell the complete Nestle'

line. Caf Du Monde, New Orleans Super Dome, and New Orleans Convention

Center were some of the large accounts that were penetrated with Nestle'

products. Also, had responsibility for marketing and inventory in eleven

Sam's Warehouse Clubs.

EDUCATION/TRAINING/COURSE WORK

Mississippi College

Business Administration

Hinds Community College

Conceptual and Strategic Selling Courses

IFMA's Continuing Education -Food Service

Siera Sales Workshop

Food Service Operations and Controls

Food Management and Production Training

ServSafe Certified

Numerous Sales Workshops by different companies

COMPUTER EXPERINCE

Microsoft Office---Word, Excel, PowerPoint,

Outlook, ACT, and extensive Internet knowledge

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