Ken Caspar
**** ******** *** *********@********.***
Cell: 972-***-****
Dallas, TX 75244
Sales Executive
This seasoned sales professional has several years of quantifiable
superior performance including outside sales, sales management and
business consulting. Major strengths include territory development,
relationship building, presentation and communication skills, along with
a keen insight into technology. An excellent team builder with a
successful track record in exceeding sales objectives, new product
launches, and creating effective sales strategies.
Professional Experience
Baldwin Insurance & Bonding Agency Richardson, TX
July 2006-Present
A full service Insurance agency specializing in servicing the
construction trades industry
Vice President-Employee Benefits & HR
. Sold and serviced comprehensive employee benefit and PC product
portfolio offering including group medical, dental, disability, life,
and property casualty lines to small & medium sized companies
. Championed the agency's value added services to existing clients and
prospects including, hr and safety compliance, training and manuals as
well as employee wellness programs.
. Devised and executed new strategies to drive new business sales and
improve client retention.
. Developed comprehensive marketing materials including brochures,
logos, proposal, pocket folder, and email blasts,
Humana, Inc. Dallas, TX
June 2004 to June 2006
One of the nation's largest publicly traded health benefits companies
with almost 9 million medical members
Sales Executive & Consultant - Dallas/Fort Worth Market
. Involved in the entire sales process including prospecting,
qualifying, quoting, presenting, negotiating, closing, implementing
and high level servicing to deliver cutting edge employee benefit
solutions to mid and large group employers in the North Texas region
. Sales team leader and product expert on consumer-driven healthcare and
group Medicare plans
. Provided extensive training, guidance and technical support to
internal and external sales teams in order to successfully penetrate
in-force accounts and establish new business opportunities.
. Engineered sales strategies that increased our pipeline of qualified
prospects by over 75%
. Increased CDHP membership by 32%, grew client groups by 25%
. Championed technology resources to optimize customer experience and
product performance
Nextep Business Solutions Dallas, TX
March 2003 to May 2004
A full service Human Resource Outsourcing firm providing a comprehensive
portfolio of H.R. services for small businesses
Business Consultant - North Texas & Oklahoma Region
. Sold and implemented total hr outsourcing solutions including:
business management software, payroll systems, hr consulting, employee
benefit plans, risk management, workers compensation, and regulatory
compliance services into the client's business model via a
sophisticated HRIS platform, maximizing employee performance, and
organizational efficiency
. Consulted with CFO/CEO/& HR Director level contacts to pinpoint areas
within the total HR function that needed immediate attention and
crafted detailed written plans of action to bring the organization to
peak operating performance, while reducing employer liability
. Exceeded sales objectives by 28% by establishing sales channel
programs for insurance agents, C.P.A.'s and business consultants
DK Graphix, Inc. Dallas, TX
October 2001 - February 2003
A technology leader in the development and distribution of enterprise
wide, cross-platform financial services software solutions
Business Developer - Southwest Region
. Sold, enterprise wide, disaster recovery, backup, operations automation
and business management software solutions to C-level executives in the
insurance and financial services industries. Provided clients access to
technical support, product downloads and upgrades as well as product
demonstration, installation and training
. Realized 111% of sales objective by utilizing an extensive array of
sales methods including web and onsite presentations, cold calls,
referrals, trade shows, advertising, and intense telephone discussions
to drive new business sales, product upgrades, and maintenance contract
renewals
. Using consultative sales approach, evaluated prospects current Internet
and software limitations and developed flexible, practical and open
ended solutions based upon their needs and resources
Hartford Insurance Company (1985 - 2001) Dallas, TX January 1997-
June 2001
A Fortune 100 insurance and financial services company
Regional Sales Manager-Employee Benefits Division
. Sold, serviced, and marketed large group employee and retiree
benefit plans, including Medicare, LTC, specialty medical, and
accident programs to insurance agents, consultants, third party
administrators, in a five state region and effectively managing
regional office with five employees
. Consistently exceeded sales objectives: 1997: 212%, 1998: 127%,
1999 243%, 2000: 104%
. Successfully launched three new product campaigns exceeding marketing
expectations by 24%
. Co-developed department selling system that increased cold call
productivity by 20% nationwide
. Devised and implemented E.B.D. cross training program which educated
and motivated sales staff within all departments on product offerings.
Increased sales opportunities for all departments
Hartford Insurance Company New York, NY
January 1993 - January 1997
Senior Account Executive - Employee Benefits Division
. Sold, serviced, and marketed group benefit plans for mid size to
large size companies by establishing and implementing a full range of
sales and marketing activities including: public relations,
advertising, fax broadcasts, product mailings, presentations, trade
shows, client referrals and cold calls
. Consistently exceeded sales objectives: 1993:179%, 1994: 166%, 1995:
116%, and 1996: 93%
. Developed a marketing plan that produced nine new corporate accounts
of more than $250,000 each without exceeding expense budget
. Orchestrated the successful expansion of regional office
territory that necessitated hiring
additional support staff to handle the volume of new
business opportunities
Hartford Insurance Company New York, NY
August 1985 - January 1993
Senior Underwriter - Employee Benefits Division
. Provided creative underwriting solutions for specialty accounts and
large blocks of business, as well as placing facultative reinsurance
on select risks. Increased in force business by 36%
. Trained, supervised, and motivated seven support personnel. The
objectives of significant reduction in staff turnover and increase in
staff job skills were realized within six months
. Chaired committee for transition from manual to electronic
underwriting systems, which resulted in an over 20% increase in
underwriting productivity nationwide
Education: Baruch College
New York, NY
Bachelor of Business Administration - Major: Human Resource Management
. Honor Society - Maintained a 3.7 index attending evening classes
Membership Affiliations Awards Current Training
Dallas Health Underwriters 1997: Sales Pacer of the Compliance Check
Year OSHA Safety 10 Hr
Independent Agents of 2000: Regional Office of Dale Carnegie Sales
Texas the Year
Dallas HR 2004: S.T.A.R. Award Certified Ins.
Dallas Home Builders 2006:Team Leader Award Counselor