Sales Manager

Bradley J. Johnson

**** ****** ******,

Waconia, Minnesota 55387

952-***-**** day 952-***-**** evening

email; ************@*****.***

Executive Profile

Business Systems Development Marketing Management Customer

Relationship

B2B/B2C Sales Management Strategic Planning Project

Management

Operation Management Financial Management Recruiting and

Coaching

New Product Initiatives Collaborative Ventures New Market

Development

Entrepreneurial Spirit Pragmatic Creativity Quick

Flexibility

Selected Company Accomplishments

. Reestablished financial controls. Implemented an accounting control

system that identified gross profit components and included financial

dashboards for empowered management decisions. Company net profits

increased to four times industry average.

. Managed seamless modification of inventory and production process to

reduce production and material usages from 15% above to 10% below

industry average within one year. The usages remained under industry

averages for 6 years generating $1.2M in savings

. Created organizational culture. Using clarity, humor, and well

defined goals; established benchmarks, objectives, quality assurance,

project progression monitoring, as well as incentive structures.

Resulted in consistent project completion under budget with A plus

quality certifications.

. Transformed an existing facility into a manufacturing operation;

specified equipment, personnel, inventory, and delivery needs;

established product specifications, design and engineering

requirements; recruited, hired and trained staff; established budgets

and accounting systems. Process was completed in 90 days and

manufacturing line was at 80% of capacity within 180 days.

. Recognized a competitive disadvantage and led the creation of a

cooperative business. Managed vendor policies, negotiate agreements,

and managed sales functions, budget planning and financial management.

Company delivered 1st year profits and increased revenue 75% each of

the first three years exceeding initial business plan.

. Sales and customer relationship management process developed for Sales

personnel accountability and pipeline management. After sale programs

created for warranty management and continued customer care through

out the product life span. 35 percent increase in face to face

presentations and 50 percent increase in referrals

. Inherited a fragmented and independent sales team with no repeatable

sales process. Developed a five layer consistent sales process with

next step accountability and pipeline measurement matrix. Achieved a

growth rate of 12% from previous year's flat revenue within a

construction market recession.

. Reformulated strategic growth plan, segmented new market locations,

established Territory Manager hiring and training criteria, developed

and implemented location specific marketing plans. Within twelve

months increased the sales team by 60% and doubled the serviceable

market area.

. Formulated policy, implementation and evaluation for media campaigns,

online presence and prospect presentations. A 30% increase in

qualified leads from existing market area as well as a consistent flow

from newly established market territories. Increase new customer base

with rising dollars per sale.

. Creation of a territory internal marketing system to ensure a

consistent delivery of products and services. This resulted in

elimination of cross over marketing to the same audience, a more

defined targeting of markets with a larger influence, pooling of

resources, a higher conversion and retention of clients.

Professional History

Pinnacle Roofing Systems, Rockford, Minnesota

2008 to present

Pinnacle Roofing Systems is a commercial and industrial roofing contractor.

Accountable for planning, development and leadership of financial

management, cost reductions, internal controls, and

productivity/efficiency improvements.

Director of Operations

ActionCOACH, Business Coaches and Trainers, Plymouth, Minnesota

2007 to 2008

ActionCOACH Business Coaches provide business mentoring to our clients and

help them excel by focusing on the four core aspects of their business:

time, team, money, and systems. Developed a Master Licensee territory

marketing division. This is a self funded division operating as a separate

business unit integrated within the ML structure.

Business Development Director

RAM Buildings, Inc., Winsted, Minnesota

2006 to 2007

Ram Buildings provides a full range of General contracting and Construction

Management capabilities for commercial, light industrial and storage

projects. Charged with managing the sales process from first communication

to close. Implemented and managed a marketing strategy and process for a

consistent marketing message and increased brand awareness.

Sales and Marketing Manager

Builders One Cooperative, Waconia, Minnesota

2002 to 2006

As partner, managed the operation of a builder's cooperative involving

vertical integration programs for small to medium home builders. Programs

developed include permanent mortgage profit centers, risk and litigation

management, land procurement, construction financing negotiation. Manage

the alternative material supply sources for cooperative buying for the

small general contractor as well as cooperative usage of project

scheduling, cost management, quality and accounting systems.

General Manager

Timber Roots MTD, Wadena, Minnesota

1999 to 2002

Division of United Building Centers, a national pro sales building products

supplier.

A manufacturer of in-house wall panels. Managed total job production from

the design through completion with P & L responsibility. Developed project

delivery and service personnel job training, hiring and review programs and

procedures. Managed new sales accounts and on-site design of wood roof

and floor trusses, wood frame wall panel building systems, engineered wood

products.

Framing Systems Manager/Outside Sales Manager

Principal Financial Group, Des Moines, IA

1997 to 1998

A national leader in providing financial services.

Insurance agent and Registered Representative

Homera Homes of Minnesota, Inc., Tracy, MN

1989 to 1996

A regional custom manufacturer of modular and wall panel building systems.

Managed all aspects and the day-to-day functions of the business.

Developed the business strategies and systems for profitability,

purchasing, quality control, marketing and sales, design and engineering of

custom buildings. Led the sales team that doubled the builder/dealer

network and consistently achieved 15 percent annual sales growth. Created

the commercial modular product for small office, hotel and restaurant

construction projects.

General Manager

EDUCATION AND LICENSES

. B.A., 1983 Augsburg College, Minneapolis, Minnesota, Accounting major

. Minnesota Builders License, company qualified person

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