JEFF CAMPBELL ***** Monroe 402-***-****

Street campbell_marketing@yah

Omaha, NE 68135 oo.com

MARKETING PROFESSIONAL

summary

I am a marketing professional with 18 years of experience generating leads

and sales for some of the most recognized companies in the nation. I have

managed millions in marketing expenditures and developed strategic sales

plans that have exceeded revenue goals and improved market share.

results

- 10% increase in sales for Fortune - 10% contact to appointment ratio

500 - 200% growth of budget due to proven

- 50% increase above sales goal results

- 350% return on investment - Top 5% in sales winning annual awards

Expertise

Business Development People & Team Management Forecasting / Budgeting

B2B and B2C Team Building /

P&L Management Relationships List Acquisition /

Plan Development Market Research & Statistics Segmentation

Online & Offline CRM / Modeling /

Vendor Management / Cross-Sell

Negotiation Customer Lifetime Value

Brand Management HTML / JAVA / SEO / PPC

experience

OMAHA CREATIVE - MARKETING SERVICE PROVIDER - OMAHA, NE

PRESIDENT/FOUNDER, 2009-Present

Develop sales, marketing and communication plans for businesses and

organizations. Create B2C & B2B materials to promote business, generate

leads and increase sales. This includes online and offline social

marketing awareness, print and direct response as well as press releases, e-

newsletters and other electronic forms of media.

Key Accomplishments:

. Obtained 50% improvement in revenue through online marketing.

. Developed communications plan increasing employee retention by 40%.

. Developed program resulting in 30% improvement of receivables.

WESSAN INTERACTIVE - INTERACTIVE SERVICES PROVIDER - OMAHA, NE

VICE PRESIDENT OF SALES & MARKETING, 2008-2009

Generate business by selling interactive solutions to companies and

organizations throughout the nation. This includes developing interactive

voice response, text messaging and interactive web solutions that generate

results. This also includes creating marketing material, executing on and

offline advertising initiatives, developing and enhancing the brand, hiring

and managing sales team and presenting to C-level executives.

Key Accomplishments:

. Reinvented the brand through image, positioning and strategy.

. Improved sales volumes through hiring sales team.

. Dramatically improved company visibility and awareness.

WEST CORPORATION - CONTACT SOLUTION PROVIDER - OMAHA, NE

DIRECTOR OF MARKETING, 2005-2008

Responsible for developing and executing marketing campaigns to build brand

awareness and generate leads. This included developing cost effective

electronic newsletters, direct mail, print, online banners and sales

collateral. I managed and helped to develop 3 of the company's websites

and worked to increase visibility through search engine optimization and

pay per click initiatives. I also tracked and analyzed campaign results.

Key Accomplishments:

. Increased leads 100% for collection subsidiary.

. Lowered cost of leads by 35% by using online vs. traditional media.

. Improved unique website visitors by 50% for B2B subsidiary.

THE KERN ORGANIZATION - MARKETING AGENCY - WOODLAND HILLS, CA

DIRECTOR OF ACCOUNTS & BUSINESS DEVELOPMENT, 2004-2005

Developed new and existing business through the sales of strategic

marketing programs. Acquired business from DirecTV, ADP, Zurich, Blue

Cross, Constellation NewEnergy and several other highly recognized

organizations. I developed brand awareness campaigns and direct response

marketing strategies including direct mail, print, insert and online media.

I managed team and created the target, message, creative, offer and sales

tracking strategy.

Key Accomplishments:

. Exceeded sales target by over 200%.

. Exceeded cost per lead targets by over 400%.

. Received 8% response rate for Constellation NewEnergy.

WELLPOINT / ANTHEM - Health Care PROVIDER - Thousand oaks, CA

MANAGER OF DIRECT, 1998-2004

Developed marketing & sales strategy for 7 companies across 9 states. This

included the planning, budgeting scheduling and tracking of direct response

mail, insert media, radio, shared and print. I managed vendors, researched

targets, managed and trained 55 sales agents and developed

response/conversion models. I presented to C-level executives, calculated

return on marketing campaigns, promoted new products, managed staff and

generated a 300% ROI on direct response expenditures.

Key Accomplishments:

. Managed 20,000,000 dm pieces/year, 800 campaigns/year, tested multi-

variables, across multiple states.

. Received WellPoint Honor's Award nomination for creating ROI model.

. Exceeded cost per sales targets by 50% winning annual award.

BECKMAN, KIRKLAND & WHITNEY - CPA FIRM - WOODLAND HILLS, CA

DIRECTOR OF SALES & MARKETING, 1994-1997

Generated $9 million in revenue by developing and executing a strategic

sales and marketing program. Advertised accounting, auditing, tax and

consulting services to public and private industries through direct mail,

online, telemarketing, and networking. Acquired new business through

client presentations, supervised sales team, managed database and

tracked/reported results.

Key Accomplishments:

. Developed strategic sales program which is still being used as method to

develop business.

. Developed $4 million in auditing & accounting revenue in less than 18

months.

. Established business relationships with politicians, financial officers

and C-level executives.

education & affiliations

. Masters Degree in Business Administration, California State University

Northridge

. Bachelor of Arts in Political Science, University of Nebraska

. Great Manager Program, Alumni

. Direct Marketing Association (DMA)

skills

Microsoft Office Suite, Visio, Photoshop, Quark, PageMaker, Website Development

(HTML & Java), Salesforce.com, Spanish (Beginner Level), NAUI SCUBA Certified,

Piano & Guitar, Social / SEO / PPC

Contact this candidate