Kevin T. Farnan

**** ******** *****

Cumming, Georgia 30040

678-***-****

abm8od@r.postjobfree.com

EXECUTIVE SUMMARY OF QUALIFICATIONS

> Comprehensive corporate management and entrepreneurial experience in

sales management and business development for Fortune 500 companies,

including proficiency in P&L management, budgeting, strategic planning,

franchising, new product introduction, contract negotiation,

competitive analysis, market research, and national account management.

> Extensive expertise in consumer products industry, focused on exceeding

sales goals and margin contribution objectives. Develops and manages

trade budgets, forecasts, deductions and Nielsen / IRI data analysis.

Creates business development strategies from data to drive distribution

gains, SKU protection, competitive targets, and incremental sales

generation.

> Demonstrated success in penetrating all Classes of Trade (Drug,

Grocery, Mass, Club, Home Specialty and Alternate), identifying

business opportunities and competitive opportunity gaps and working

with clients to streamline operations, establish goals, and implement

strategies to maximize performance.

> Employs motivational management style with record of building highly

motivated sales teams, distribution networks, food brokers, and

manufacturer representatives. Establishes and manages highly

profitable strategic business units, from budgeting to effective team

training, management and motivation. Skilled in account and

competitive market share acquisition, including cold-calling

opportunities and seasoned account development.

CONSUMER PRODUCT CONSULTANT EXPERIENCE

2003-Present

The Selling Point, Georgia

Consulting company focusing on small, start-up CPG companies looking for

strategic vision. Formulate fact-based, growth-oriented strategies to

maximize ROI, secure market penetration and distribution while leading

organizations through turnarounds and/or potential acquisition.

Beeluxe, Pennsylvania

2009-

Present

Engaged to create "go to market" strategies and execution for small start-

up candle manufacturer competing in niche markets. Designed home selling

platform; created web and viral marketing plan for consumer recruitment

and retention. Second generation launch sales strategy and penetration

coverage, including pricing and promotion to compete aggressively in

three billion dollar category. Created value add propositions and

business development initiatives using data designed to target market

offerings specifically at Mass, Drug, Home Specialty (including gift &

boutique) and Club store market opportunities. Modified current packaging

to have mass appeal and jump-off shelf effect targeting eco-friendly,

green consumers. Secured 20 item distribution in up and coming on-line

retailer.

Good4U2, LLC, Georgia

2008

Advisor for this start-up CPG company looking to take Health & Wellness

products to market. Strategically negotiated co-pack agreement with

Manufacturer. Designed, developed and prepared six products for retail

launch. Launched Skin Deep Skin Care securing chain-wide distribution

with Spencer's Gifts (640 stores) and number of retail outlets

nationwide. Introduced strategic partnerships for product portfolio

extensions. Provided development, strategic planning, venture financing,

marketing and business development initiatives to maximize ROI and

account penetration.

Parco Foods, LLC, Illinois

Vice President of Sales

2005

Challenged to turnaround declining sales, profit margins, customer

service and market share of this $55 million private label cookie

company. Targeted alternate trade channel penetration to inject immediate

and long-term sales volume. Evaluated and completely revised market

penetration strategies, used Sandler management techniques to evaluate

team focusing on "best practices" and category management initiatives.

Revamped sales personnel while initiating cost controls to stop cash flow

bleeding.

Kevin T. Farnan

Page 2

Real Estate LLC Managing Director

2003-Present

Formed the following LLC's and partnerships focused primarily on emerging

Real Estate markets targeting Domestic and International opportunities.

Capitalizing on trends and Real Estate strategies engaged acquisitions

and bulk buying capitalization. All LLC's and SA's are Real Estate

organizations focused on a particular segment of Real Estate acquisition.

Currently assets total over $10,000,000.

KJK Associates, Inc. - Incorporated in Pennsylvania in 2003 - holdings

include acquisition of land (multiple locations), condo conversions and

acquisition.

Eternal Legacy LLC, Incorporated in Georgia in 2004- holdings included

acquisition of Commercial properties and land, international land and

condos in Florida.

Beach Club Investments, LLC - Incorporated in Georgia in 2005 - formed to

introduce Real Estate opportunities to qualified investors. Sold over

$20,000,000 in property in twelve months.

Beach Club Costa Rica S.A., Incorporated in San Jose, Costa Rica in 2006-

Partnered to market two Real Estate opportunities in Costa Rica. Gave

seminars @ Money Shows and REIA'S across country introducing

International Real Estate opportunities to investors. Own 60 acres of

land in Limon' to develop in future.

PROFESSIONAL EXPERIENCE (Continued)

Jacques Gourmet, Inc., San Marcos, California

2002-2003

Vice President of Sales

Recruited to lead turn-around of consumer products division of $35

million company, assuming full P & L responsibility. Set market

penetration strategies for Miss Meringue brand, performed sales team

metamorphosis, and led category management initiatives to grow share,

create awareness, and generate trial in category. Directed growth

through all classes of trade, accelerated growth of category by

penetrating bakery buyers to promote new market philosophy. Led full

team of professionals from National Account Manager, Region Managers, and

category analyst, creating management tools and communication protocols

to establish objectives and personnel performance updates. National

Account responsibility for Wal-Mart and Sams Club.

. Grew 2002 sales to $18 million, generating more than 80% growth versus

YAG, contributing additional $2.5MM in EBITDA versus YAG.

. Secured double-digit ACV growth with major distribution wins at

Target, Albertson's HQ, Kroger HQ, and Publix. Secured 95% of

distribution gains without slotting, resulting in savings of more than

$3,000,000.

. Accelerated "Go to Market" strategies by recognizing opportunity gaps

through category management initiatives. Provided grocery concept

implementation to bakery category, resulting in 50% faster to shelf

success than traditional grocery methods.

. Pioneered and opened business with Wal-Mart and Sam's Club accounts,

generating more than $500,000 in sales with Sam's first promotion

while mapping out promotional grid for 2003-2004.

. Initiated performance programs for employee improvement and

restructured sales organization to focus on strategic coverage

patterns.

The Selling Point, Medford, New Jersey

1998-2001

Consultant/Partner

Launched sales management consulting company, specializing in development

of sales and marketing strategies for leverage within consumer product

and retail industries. Collaborated with senior executives and members

of board of directors to assess needs and develop strategic selling

solutions against emerging trends and business development opportunities.

. Fantastic Sams-Provided oversight management of 20+ franchisee

distributor network client; offering sales training to franchisees to

develop incremental hair care sales. Doubled sales volume versus YAG.

. Knowledge Alliance, Inc.- Reduced cost of sales for client by 9%

incrementally over one year in mature market and doubled sales

revenues to $3.2 million.

Kevin T. Farnan

Page 3

Playtex Products, Inc., Cherry Hill, New Jersey

1997-1998

Senior Business Development Manager

Recruited to manage daily sales operations for New York metropolitan

market for $600 million consumer product organization. Diverse

responsibilities included broker management, key account management,

recruiting, and scheduling, forecasting, and sales administration.

Oversaw national account manager, two key account managers, and two full-

service brokers in $21 million region, earning highest rank in dollar

volume in nation.

. Increased sales within region by as much as 73%, gained substantial

growth in declining share category, and increased distribution with

214 new items within six months. Ranked #1 in country.

. Obtained substantial sales increases within region respectfully: June

YTD, Fiscal YTD Region- +51%, +35%, KAM's +17%, +73%; NY

Broker- +68%, +28%; Philadelphia Broker- +9%, +26%.

. Attained double-digit market share increases in both Feminine

Hygiene and Infant Care, both declining categories; effectively

increased distribution by 214+ items within 6 months. Successfully

introduced six new feminine hygiene and 14 new infant care products

into marketplace; achieved highest ACV levels in the country for these

introductions.

. Designed and implemented a broker management tool to ensure broker

accountability, Key Account Management and successful retail execution

including sales training. Recreated broker evaluation system,

resulting in more effective broker motivation. Received national

recognition for contribution.

Royal Oak Enterprises, Inc., Martinez, California

1994-1997

Western Regional Sales Manager

. Managed 12-state region for #2 premium charcoal manufacturer,

reporting directly to CEO. Held full P&L responsibility for branded

and private-label marketing and strategic planning for $25 million

region. Hired, motivated, and directed 22 brokers and independent

representatives. (Region Manager of the Year- (Branded) in 1996.

. Grew sales from $11 to $25 million over three-year period and

increased distribution by 174 items.

. Negotiated and secured exclusivity in seven accounts, including

agreement with Thrifty/Payless and Safeway (Portland) to carry both

branded and private-label products.

. Obtained substantial sales increases within all product categories:

(1996 vs. 1995)- Premium briquettes- +15%, Instant briquettes- +62%,

Lighter Fluid-+5%, Price Brands-+17%. #1 in the country.

. Witnessed Portland market share increase to 30.1%, +19% for Nielsen

period ending 7.10.96.

Nestle USA (Carnation Company), San Francisco, California

1989-1994

Division Sales Manager /Western Regional Sales Manager/ Key Account Sales

Manager

Successfully promoted to positions of increased responsibility based on

consistently exceeding goals and expectations. Served as national sales

trainer for new hires and marketing trainees. Responsible for all

classes of trade in region.

. Boosted sales by as much as 96%, ranked #1 in country, and increased

volume significantly in key accounts by as much as 111%. (Region

Manager of the Year 1994)

. Western Region Sales Manager Contributions: 1991 Margin Contribution

by 22%; 1992 by 96%, total volume by 80%. #1 in the country.

Pioneered, presented and secured first food section in Payless Drugs,

projected volume increase + $1MM. Increased volume significantly in

personal key accounts: 1992 Long's Drugs (+111%), Payless Drug (+89%)

and Bi-Mart (+19%).

. Pioneered food section in drug accounts and managed 34 accounts and 5

brokers.

EDUCATION

B.S., Business Administration, Widener University, Philadelphia,

Pennsylvania 1989

Major GPA 3.67; Dean's List Recipient

Graduate, Entrepreneurial Training Institute of New Jersey

2000

MASTER GRADUATE, Rapport Leadership Training International

2005

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