Sales Manager

Dale Wirta

**** *********** ***** - ********, ********* 54171

Home 920-***-**** - Cell 920-***-**** - Email ******@***.**.***

Proven Retail Operations and Sales

Leadership

Nationally recognized and award winning professional with a documented

record of leading Sales and Operations Teams to profitable success.

Recruited, trained, and led Regional and National Teams that consistently

exceeded planned goals through creative ideas and innovative solutions.

Positive motivator who leads by example and recognizes the importance of

the teamwork and sharing of ideas needed to achieve common goals. Ability

to flourish in dynamic and fluid environments while still remaining sharply

focused on plan. Successfully led and worked with cross-functional

Corporate Teams. Extensive experience in analyzing P&L's and executing

changes required to achieve goals.

Core Competencies

Sales Management Creative business solutions

Multi-Unit Management

Operations Leadership Talent development

Financial analysis

Professional

Experience

Advance America - Spartanburg, SC

2009-Present

Divisional Director of Sales and Operations

Provide creative Sales and Operational Leadership for a major provider of

financial services. Currently leading multi-unit Team to effective

solutions that are increasing revenues while providing best in class

customer service.

Key Achievements

. Improved Divisional revenue by 37% over 6 month period

. Two time Recipient of "Model The Way" Award

ShopKo Stores, LLC - Green Bay, WI

2007 -2009

General Sales and Manager

Developed and implemented new Corporate Sales Driver program. Results

included measurable sales and profit increases throughout the 130+ store

upscale Retail store chain. Developed and executed creative solutions that

were successful in driving incremental sales and profits in all stores.

Key Achievements

. Led Team to improved selling skills resulting in exceeding planned

sales goal by 127%

. Added over $2MM in incremental profit Corporately over 12 month period

. Implemented new Sales Driver program and led cultural change

Energizer Battery Company - St. Louis, MO

1999 - 2007

National Retail Sales Manager (2005-2007)

National responsibility for driving incremental Energizer retail sales

volume in all Target, Best Buy, Kmart, CVS, and Walgreen's stores. Led

successful transition from direct to Broker Sales Teams. Built effective

relationships with key contacts at Retailer Corporate Headquarters, along

with Retailer Store Operations Teams. Led Broker Sales Teams by providing

innovative sales, merchandising, and operations solutions that produced

profitable incremental sales volume.

Key Achievements

. Increased share of Category by over 14 points ($31MM) in one major

Retailer during 52 week period

. Improved Retail Service levels by 24% in one year period, generating

an additional $11MM in sales

. Awarded "Best In Class" vendor at Target as recognition of driving

Battery Category sales

. Retail responsibility for over 10,000 stores and total POS sales

volume in excess of $600MM

Energizer Battery Company - St. Louis, MO

Regional Sales and Operations Manager (1999 - 2005)

Successfully hired, coached, and mentored Energizer Sales Team to drive

incremental sales volume over planned goals in Wal-Mart, Sam's Club,

Target, and Home Depot stores. Coordinated efforts to transition from

Broker to Direct Sales Teams. Built and leveraged relationships across

multiple Retailer Operations and Corporate Teams in order to gain support

for new business model and to maximize effectiveness of Sales Team.

Key Achievements

. Increased Regional Energizer Battery sales a total of $9MM (26%) over

plan in one year period

. Recognized by Customers as "Best In Class" Sales Team in Wal-Mart and

Target

. Participated in annual planning to reach Team sales goals in excess of

$400MM

. Successfully coached Teammates to take on new career opportunities

within Company

. Headquarters responsibility for Gander Mountain, Holiday Station

stores, and Snyder Drug

PIA Merchandising - Irvine, CA

1992- 1999

Regional Broker Sales Manager

Led and coached Broker Sales Team to exceed Client goals in key National

and Regional Retailers across a wide variety of Mass, Food, and Drug

classes of trade. Recruited and trained new Sales Team members. Aligned

with major Consumer Packaged Goods partners in order to exceed planned

sales goals.

Key Achievements

. Team recognized as "Key Business Partner" by S.C. Johnson for driving

sales volume

. Exceeded annual sales goals for one Client by 38% or a total of $7MM

. Sales Team was recognized as "Region Of The Year" in 1998 and 1999

due to sales success

. Attended client meetings to better understand client's business and

build relationships

Phar Mor Stores, Incorporated - Youngstown, OH

1990 - 1992

Multi-Store Store Manager

Successfully led staff of two high volume Retail stores to consistently

exceed annual sales and profit goals.

Recruited and trained staffs as part of new store opening. Led Teams to

consistently exceed sales goals

Key Achievements

. Led efforts to staff, set, and open new 75,000 square foot "deep

discount " retail store concept

. Grew combined store sales at an annual average rate of 16% ($2.5MM)

each year

. Exceeded planned profit goals by 38%

. Full P and L responsibility for stores

ShopKo Stores, Incorporated - Green Bay, WI

1987 - 1990

Assistant Store Manager

Full responsibility for the profitable operation of assigned areas of the

store, including (at various periods) Hardlines, Softlines, and Operations

Departments

Key Achievements

. Grew sales consistently above plan through proper buying and

merchandising decisions

. Consistently exceeded individual performance expectations

. Facilitated openings of two new Retail store locations

. Trained new Management members as assigned

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