Customer Service Manager

GAIL TERRY

** ****** ****, **********, ** *****

203-***-**** (Cell)

203-***-**** (Home)

***********@***.***

PROFILE

I am a Direct Marketing professional with over 25 years of diversified experience. Budgeting, forecasting, strategic

planning, product development, creative and media plans, start-up businesses and e-commerce are examples of my

background. I have a strong record of profit and revenue growth and new business launches. A leader with a spirited

managerial style who can motivate and challenge to create a results oriented team.

PROFESSIONAL EXPERIENCE

STABENFELDT, INC., Danbury, CT 2004- 2008

Stabenfeldt is an international children’s publishing company that markets book clubs to children ages 7-

14 through a variety of direct marketing channels.

US Director/General Manager

• Created full functioning US office of Stabenfeldt International

• Worked with International office in strategic planning, product selection and website development

• Manage vendors for customer service, product fulfillment, creative and advertising production

• Created & executed all multi channel Marketing Campaigns from concept through post analysis

• Multi media channels: Direct Mail, Magazines, Internet, TLM, FSI, Inserts

• Developed strategy to drive traffic to website and PONY E-Commerce store

• Full responsibility for US office

• Staff of five including Controller & Editorial Director

• Extensive international travel.

Selected Accomplishments:

Negotiated contract with product fulfillment vendor. Projected savings of 15%

Implemented automatic credit card billing

Introduced new product, launched in all markets

Launched the PONY E-Store and loyalty program

Partnership with DreamWorks for use of the book Dreamer

In two years approximately 80,000 active members

GUIDEPOSTS BOOKS, Carmel NY 2002 – 2004

Guideposts, Inc. is a media company that publishes magazines and books focusing on inspiration and

spirituality.

Senior Marketing Manager

• P&L responsibility for Single Shot Books and Annuals

• Develop marketing strategy for new products; execute product launches

• Responsible for the analysis of all promotions

• Manage the creative process for all advertising

• Work with Editorial and Research on new product development.

• Member of several key committees tasked to increase revenue base.

• Managed a staff of three

Selected Accomplishments:

Launched Guideposts Daily Planner

Implemented creative brief

Launched new/less costly creative concept for product testing

GROLIER, INC. (A SCHOLASTIC COMPANY), Danbury, CT 1986 - 2001

Scholastic is a worldwide publisher and marketer of children’s books, reference materials, encyclopedias,

and electronic publishing products.

Vice President, Marketing-New Member Acquisition and Retention

• P&L responsibility for over 65% of the division’s annual revenue for Customer Acquisition and

Retention, including the largest children’s book clubs in the U.S.-Disney, Dr. Seuss, and Barbie.

• Managed a multi-channel budget responsible for over 70% of the division’s advertising budget.

• Key player in preparing strategy for integration of Scholastic’s Book Clubs into Grolier business

model, creating the largest direct to home children’s book business.

• Supervised and managed all business, creative and marketing plans.

• Developed bi-annual business assessments for licensors.

• Introduced new media and 3rd party partnerships such as McDonald’s and Fisher Price.

• Supervised creative development, list selections, offer and promotional analysis.

• Managed business assessment and status of contract terms with licensors.

• Supervised database modeling of business to maximize use of households.

• Member of several executive-level committees: Management, Strategic Planning, New Product

Development, Forecast System and Employee Relations.

• Supervised a staff of fourteen.

Selected Accomplishments:

Barbie Book Club, the fastest product launch in history of company.

Improved profitability of Disney Babies Learn about Book Club by 25% by changing product configuration.

Spearheaded print savings project resulting in over $250,000.

Negotiated exclusive positioning in major co-operative mailings, resulting in 30% growth in book clubs.

Vice President, Marketing- New Business Development

• Responsible for existing, new business and annual businesses for Books, Card Clubs, Collectibles

and Electronic Product, and E-commerce.

• Revitalized the most successful Disney Ornament Collectible program with new offer.

• Provided direction to product development team for new product testing and line extensions.

• Team member to create package and shipping efficiencies, resulting in 25% cost of product

savings.

• Tested multiple products and launched five product lines in five years, resulting in a new business

area generating $5 million in annual revenue.

• Prepared key business plans and implemented testing for new book clubs.-Barbie, Nickelodeon,

and Sports Illustrated for Kids.

• Interfaced with Finance, Operations, IT, Print and Book Production and Credit and Collections.

Selected Accomplishments:

Tested and launched new offer, resulting in a 60% increase in revenue and profit.

Maintained top positioning for Disney and Dr. Seuss Book Clubs.

Implemented changes in book covers to save 20% in book costs.

Fine-tuned two-step offer to increase response by 20% and conversion by 15%.

KRAFT/GENERAL FOODS, White Plains, NY 1984-1986

Product/Media Manager for Gevalia

Responsible for product purchasing, analysis, re-positioning product in print advertising and setting up

product fulfillment and customer service systems

NEWFIELD PUBLICATIONS 1979-1983

EDUCATION

BA in Economics, College of Mount Saint Vincent, Riverdale, New York

Graduate courses in Finance

COMPUTER SKILLS

Microsoft, Excel, Word, PowerPoint

DM Industry

Speaker at Fall 2006 Direct Marketing Convention

Speaker at 2002 DM Days in New York

Hudson Valley DM Group- 2002 Meet the Experts panel

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