Greg Fronk
*** * ***** *** ***, Manitowoc WI **220
920-***-**** Cell 920-***-**** Home
*****@**.***
Profile
Sales and Marketing executive with superior management experience. Adept
at establishing and managing Sales and Marketing plans and budgets that
achieve short and long term company goals. Proven leadership in fast paced
business environments including managing through difficult business cycles,
budget cuts, rapid company growth and acquisitions.
Key Strengths and Competencies:
- Strategic planning, budgeting and forecasting
- Building team culture, loyalty and morale
- Managing a worldwide independent dealer and distributor network
- Extensive promotion through architects and specifiers
Professional Experience
< 2008 to August 2009
Kohler Rental Power
Part of Kohler Company KRP supplies backup power; prime power and
temperature
control for commercial, industrial utility and emergency needs.
Marketing Manager
Responsible for strategic and financial planning, promotional activities
and development of pricing programs and discounts on all projects.
. Created sales program structure that was measurable
. Setup and implemented new hire training program
. Implemented quoting and tracking processes
< 2002 to September 2008
U.S. Drywall Inc., Green Bay WI
$6M commercial construction contractor
President/Owner
Accountable for all facets of company operations
. Reorganized bidding and sales efforts of a stagnant company
. Revamped operating systems to become more cost effective and
efficient
. Promoted the company to a preferred status with many General
Contractors
. Managed logistics of million dollar projects with 100 person crews
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Professional Experience continued
( 1988 - 2002
SPI Lighting Inc., Mequon WI
Largest independent indirect lighting manufacturer in the U.S.
Vice President of Sales
Management of all sales activities. Managed regional mangers and
relationships with independent representatives.
. Developed and implemented long range sales and marketing plans aligned
with bottom line corporate goals, resulting in double digit growth
annually ($2M to $35M)
. Hired, trained and motivated an aggressive company sales force
. Managed and developed a large independent dealer network for more than
ten years
. Implemented capital budgets and incentive plans for all sales effort
. Contributed to the introduction of new and innovative product lines
based on dealer
feed back and market analysis
( 1987 - 1988
Johnson Controls, Milwaukee, WI
Global manufacturer of building automation, products and services
Marketing Program Manager
Directed marketing and sales support activity for the Building Services
Division
. Designed and implemented C.O.M.F.O.R.T. (Continued Ongoing Maintenance
For Older Reliable Technology) Program
. Created a statistical program for comparing sales efforts of branches
throughout the Country - How Good Is Good?
( 1980 - 1987
Hamilton Industries (Division of American Hospital Supply), Two
Rivers, WI
Leading manufacturer of laboratory casework and fume hoods
Marketing Manager, Eastern Regional Sales Manager, Export Manager
. Created and implemented stock order shipment (SOS) program improving
line profitability by 50%
. Developed, managed and implemented marketing activities for a $100M
product line
. Formulated and launched fume hood test lab program which included
construction of the first test lab in the industry
. Successfully introduced major product roll out of MAX line of
laboratory furniture
. Restructured dealer network resulting in 14% growth
. Increased export sales from 3% to 15% of total company sales
. Managed a two year $77M King Saud University Project including bidding
strategy and contract negotiations
Education
Marquette University, Milwaukee WI - Bachelor of Science degree, Finance
and Marketing
University of WI, Madison WI - Professional Selling Skills I, II, and III (
Advanced Selling Skills
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