Samantha Lea Pfeil
**** ****** ******, ******** *******, CO 80923 phone: 719-***-****
email: abm80r@r.postjobfree.com
Detailed, results oriented professional, with over fourteen years of
combined marketing communications, public relations and business
development experience. I am a progressive-thinker who seeks ways to
proactively partner with other organizations and teams to ensure a
successful return on all projects.
EDUCATION
University of Colorado: Bachelor of Arts; Mass Communications (emphasis
media management)
PROFICIENCIES
. Proven success in product lifecycle strategy and execution.
. Champion brand awareness through competitive positioning.
. Spearhead Search Engine Optimization (SEO) and development.
. Proven expertise in Google pay-per-click (PPC) advertising.
. Precise and effective written and verbal communications.
. Recognized for excellent project management skills.
. Ability to clearly articulate direction and feedback.
. Proven to demonstrate creative judgment and working strategies.
PROFESSIONAL EXPERIENCE
InfoPros Colorado Springs, Colorado April 2008-Present
Business Development and Marketing Manager
Presently providing valuable contributions as a key member of InfoPros'
senior team; currently responsible for developing, implementing and
maintaining all aspects of business development and marketing from
designing creative strategies for opportunity generation, client
communications, and proposal development.
. Spearhead Search Engine Optimization (SEO) and developed and implemented
successful Google and Yahoo online pay-per-click advertising resulting in
new opportunity generation by more than 40%.
. Keyword generation, copywriting advertisements and maintain high
visibility with strategic positioning.
. Facilitate and revamp proposal development by streamlining processes and
implementing solutions for new pricing strategies resulting in a direct
impact on margins by as much as 20%.
. Develop and brief pursue/no pursue and bid/no bid recommendations.
. Develop pursuit strategies for new business opportunities.
. Work with high technology companies and establish personal relationships
with large client accounts.
. Administer business development processes and effectively communicate to
senior internal and external customers.
. Ensure a smooth delivery of our solutions by understanding the clients'
requirements.
. Play active, key role in the estimation process, solutions strategies and
production estimates.
. Messaging development and copywriting contribution for market sheets,
PowerPoint, and advertising.
Sanborn Colorado Springs, Colorado November 2001-April 2008
Marketing Communications Manager
. Lead public relations: compose press releases and maintain public
relation activities.
. Facilitate and manage corporate events: tradeshows, and training programs
(light-moderate traveling).
. Copy writing and messaging development for product sheets, PowerPoint,
and advertising.
. Manage deadlines and artwork coordination for advertising, editorial and
press relations.
. Maintain regional office branding standards: sustaining consistent level
of company-wide messaging.
. Media planning and analysis for print and electronic media campaigns, and
corporate communications.
. Maintain website: create new pages, update content and maintain image
consistency.
. Developed and implemented Google and Yahoo (pay-per-click) advertising
campaigns: keyword generation, copywriting click-through advertisements.
. Oversee departmental budget planning and implementation.
Ellipticom Technologies Colorado Springs, Colorado June 2000-
November 2001
Office and Business Development Manager
. Developed and executed creative internal and external communication
solutions.
. Researched, created and maintained client database for marketing and
sales administration and support.
. Worked side-by-side with company Officers and marketing partners to
establish marketing materials and strategies.
. Prospected to establish national relationships with technology driven
businesses.
. Directed personnel as primary point of contact for all employee inquires;
HR generalist duties.
. Invoiced, tracked and recorded payments received from clients.
. Administered bi-monthly employee salary and expense reimbursement.
Insurance Connection Colorado Springs, Colorado October 1997-June
2000
Account Executive
. Attained a Colorado State Insurance Broker License to sell and
administer employee benefits.
(i.e. medical, dental, vision, disability, life and retirement
insurances)
. Prospected and maintained relationships with small local employer
groups.
. Developed and designed proposal packages illustrating product and rate
information for new and renewing clients.
. Resolved conflict and procedural errors between clients and insurance
carriers.
. Held Membership Chair on the Board of National Association of Health
Underwriters.
National Benefit Administrators Colorado Springs, Colorado June
1995-October 1997
Medical Claims Examiner
. Processed and paid non-adjudicated medical claims.
. Interpreted and made decisions using independent judgment on more complex
and unusual policy coverages and determined if coverages apply to claims
submitted.
. Managed all aspects of investigative activity on complex claims.
. Resolved conflict and procedural errors.
. Developed subrogation and third party recovery potential and followed
reclaim procedures.
. Received client letter of recognition for providing exceptional
customer service.
Principle Financial Group Colorado Springs, Colorado March 1993-
June 1995
Medical Claims Examiner
. Processed non-adjudicated medical claims.
. Interpreted and made decisions using independent judgment on more complex
and unusual policy coverages and determined if coverages apply to claims
submitted.
. Managed all aspects of investigative activity on complex claims.
. Developed subrogation and third party recovery potential and followed
reclaim procedures.
. Resolved conflict and procedural errors.
. Provided exceptional customer service for related inbound calls.
PROFESSIONAL REFERENCES
Judy DeWitt, Vice President Client Solutions
InfoPros
Melinda Brown, Vice President Marketing
The Sanborn Map Company
719-***-**** phone
John Hann, CTO
Ellipticom Technologies
719-***-**** phone
Lisa Wiegers, President
Benefit-Link (Insurance Connection)
719-***-**** phone