Marketing Design

D ON W ONG

Contact: 925-***-**** • *** Lomond Circle San Ramon CA 94583

Portfolio: h ttp://www.krop.com/donwongdesign/

L inkedIn: h ttp://www.linkedin.com/in/donwong1

PROFILE

A senior art director focused on helping companies to achieve their marketing goals in a rapidly changing business

environment.

Adept at working with creative and copy teams to translate complex ideas into visual/textual solutions at all levels;

p roduct,

advertising and marketing campaigns.

B randing designed and directed teams to redefine and up-level the online/offline brand of an organization to align

w ith desired audience perception. Ensured consistent online branding and evolved the look/feel to adapt to changing

stature

in markets, minimizing discontinuity. Produced banner ads, landing pages, microsites, email, copy and rich media

campaigns

for a better user experience. Cost savings of $300,000 for 2 major rebrands and savings of $350,000 in 7 acquisitions.

Marketing designed distinct integrated global marketing campaigns for individual market focuses: education, legal,

financial services, insurance to appeal to various audiences for a understanding of customer needs. Adept in lead

generation,

corporate marketing, direct marketing and branding to promote company’s offerings

Problem solving excellent at building strong business relationships and working cross-organizationally to ensure goals

and deadlines are met. Partnered with internal business teams and advertising/marketing agencies such as Frog

I nteractive,

The Vision Group, Landor Associates, Pearson & Associates, Universal McCann, and The Linus Group to deliver the

best results for company’s ROI.

Don Wong Design February 2009 - Present Freelance Design/Creative

Direction

Partnered with major retail, financial and bio-technology corporations and advertising agencies to promote their

respective brands engaged with JanSport, 24 Hour Fitness, Charles Schwab, DemandForce.com, and

Cyntellect Company.

• Designed and collaborated on the Spring 2010 product launch for JanSport Website design, Product catalog, POP

and in-store signage

• A rt directed and designed major promotional campaigns for 24 Hour Fitness Grand opening stores with Web

properties,

POP, and in-store signage

• Created presentation pitch for the Charles Schwab account based on Schwab’s high trust and popularity. Leveraged

consumers

multi- touch point shopping experience where every touch is an opportunity to delight or disappoint.

• Proposed web 2.0 redesign of DemandForce.com’s web properties to clearly articulate their product offerings to better

align

w ith the targeted audience

I nterwoven, Inc., (acquired by Autonomy) March 2000 - February 2009 Creative Lead/Art

Director, Creative Services 2003 - 2009

Delivered truly integrated marketing solutions composed of an ideal mix of media, communication programs and

marketing disciplines from interactive media to print for the 900+ employee, content management solutions

company. Company’s core business focus was addressing the content management needs of global corporations,

law firms, accounting firms, and

f inancial firms.

• Created and implemented compelling and engaging design for multi- channel marketing in support of marketing

strategy with

Optimost, developed pipeline for priority product solutions with lead generation programs, and partnered with channels

for success.

Doubled our business to $250M and led to becoming the #1 provider of information management products

• Collaborated with Frog Interactive Design team to rebrand web and corporate design properties that champions our

new story and

positioning. Highlighting features such as generating sales leads, sales tools, ease of content contribution, providing

scalable

architecture to improve the effectiveness of internet engagement funnels

A rt Director and Manager, Creative Services 2000 - 2002

• Spearheaded the first internal creative services team with 4 designers/production specialist, and up to 6 contractors to

manage internal processes such as maintenance of creative assets, updating web content and developement of web

properties.

Savings of $100k in the first 12 months of operation and 40% increase in efficiency

• Produced web and print guidelines with corporate styleguide and collateral hierarchy

• Conceived and collaborated 7 consecutive corporate event for “GearUp User Conference 2003 - 2009” for establishing

t he functionality and adaptation of company’s web content management offerings. Cross functional collaboration and

partnered with 4 key senior executive staff, 4 business units and 5 corporate marketing teams

I nterwoven, Inc., (acquired by Autonomy) Graphic Designer March - May

2000

• Created first annual report for the corporation. Cost savings of $50k in design and conceptualization

• Developed first series of industry targeted brochures. Increased customer leads by 20% in the first 3 months

Don Wong Design, Principle, San Ramon, CA 1987 -

present

Boutique design firm specializing in advertising and promotion of niche markets. Delivered unique and

sophisticated visual solutions for agencies, entertainment resorts, and retailers that captured the

essence of the brand in a compelling and emotional approach. Developed integrated campaigns with

print promotion of billboard, POS, and direct mail.

Agency and Retail Experience

• Universal McCann Ad Agency San Francisco, CA Developed creative presentation for an ad campaign pitch

to Charles Schwab

•IDEO Agency Palo Alto, CA Developed creative presentation for a product usability pitch to Edwards Medical Supply

• JanSport San Leandro, CA 2010 Spring Product Launch

• 24 Hour Fitness San Ramon, CA Designed marketing campaigns for new store promotions

•The Linus Group Emeryville, CA Produced large-scale event signage for Cyntellect’s conference on stem cell research

• Macys West San Francisco, CA Designed daily newspaper advertising for fashion and

• Cornyn and Partners Advertising Agency Created product design for VT cordless phones

•Bayer Brown Advertising agency Reno, NV Created design/illustrations for direct mailer, magazine and newspaper

p rint ad for Bistro Roxy at the Eldorado Casino and Resort

OTHER SKILLS

Proficient in MAC AND PC Platform of Adobe Creative Suite: InDesign, Photoshop, and Illustrator.

M icrosoft Office: Word, Excel & Powerpoint. Working knowledge Web tools of Flash, HTML.

Social Networking tools such as Facebook, Twitter, YouTube, and Flickr.

E DUCATION & T RAINING

Academy of Art University, San Francisco Post graduate studies of Graphic Design

California State University, Hayward Bachelor of Science, Marketing

University of California, Berkeley Undergraduate general education

A WA RD S

Winner 2005 Interwoven i-impact award company’s highest award for excellence

Finalist 2004 Stevie American Business Awards for “Best Corporate Identity/Branding Web Design”

Winner 2002 Vision Awards Interwoven Annual Report for creative concept

Winner 1994 Addy Awards for “A taste of Paris” at the Eldorado, Eldorado Hotel Casino Bayer Brown

Advertising

OTHER I NTERESTS Member of Art Directors Club, Member of AIGA San Francisco, Member of Creative

I ntensive Network For All Advertising Creatives, landscape design, digital watercolor painting, Airedale

terrier dog grooming for fun, classic convertibles, and cooking Chinese southern cuisine.

Contact this candidate