Sales Design
Resume:
KEN SAGER
**** ****** *** *******, ** *****
******@*****.***
Award-winning design professional with 20 years of success directing the
development and deployment of creative programs and design concepts that
have furthered business objectives and advanced brand strategies.
Expertise in high-level performance and integrated creative processes
across multiple platforms, creating images that effectively communicate
objectives.
Strong understanding of layouts, graphics, and typography used for
websites, brochures, catalogs, product packaging, and logos; twice earned
design honors at the Annual Conference for Catalog & Multichannel
Merchants.
Known as an energetic, resourceful leader who inspires teams and thrives in
creative environments.
CORE COMPETENCIES
Creative Design & Production / Branding / Direct Mail / Direct Mail
Campaigns / Catalog Design / POP Displays / Digital Media / Photography
Direction / Copywriting / Merchandising / Advertising Marketing /
Promotions / Sales / Communications
Project Management / Vendor Management Team Leadership / Recruiting /
Mentoring
EXPERIENCE
KS Creative Services Medford, OR 2009-present
Offering complete creative services without the drama.
Creative Services Director
An eye for detail, layout and product placement is what sets my business
apart from others. These attributes enable KS Creative Services to
accomplish the task at hand; which is to improve your sales. In today's
market being an independent is a tough position for anyone to take on, but
I continue to help companies achieve sales and branding objectives in their
industry, including Leather Works, Inc., (a west coast company providing
affordable leather products to the world) and the Professional Bullriders
Association., (Founded in 1992 by 20 accomplished bull riders who joined
together and took a business risk to try make bull riding - the most
popular event in traditional rodeo - into a stand-alone sport.)
When it comes to creating the most up-to-date designs and layouts for any
product line, whether you present yourself in print
or on the internet, you can depend on my 20 years of creativity and
professional abilities to be one of the country's best creative services
around.
MUSICIAN'S FRIEND Medford, OR 2004-2009
Leading provider of musical supplies, offering 36,000 products through mail
order catalogs and websites.
Director of Creative Services
Leadership role supervising and motivating 30-person creative team through
all aspects of creative process and design. Supervised a range of media
types, including catalogs and other direct mail, website audio and visual
design, and corporate promotions. Developed creative concepts,
collaborating with marketing and merchandising departments, and presented
recommendations to executive management. Optimized maximum visual impact
for products consistent with company branding goals. Completed press checks
and coordinated time frames, designs, and sales with vendors and internal
departments.
Select Achievements:
Tremendous success spearheading the creation of the company's first
targeted audio/visual production program; developed in-house professional
photography studio and other tools that measurably improved ability to meet
business objectives. Implemented digital assets management system for
creative, merchandising, and marketing teams. Honored twice with
prestigious "Gold Award" at the Annual Conference for Catalog &
Multichannel Merchants (ACCM); recognized for website design elements that
effectively promoted products. Captured more than $1.6 million in savings
by astutely managing paper and printing contracts; slashed paper costs by
$600,000 and printing expenses by $1 million.
CABELA'S Sidney, NE 1993-2004
World's largest mail order, retail, and Internet supplier of hunting,
fishing, and outdoor gear.
Art Director & Divisional Art Director
Led 10-person design team of art directors, graphic artists and page
assemblers, directing projects from concept to completion. Allocated
personnel, financial, and other resources to align with business
priorities. Streamlined operations by creating and enforcing innovative
policies and procedures. Created, designed, and implemented production of
annual catalogs and specialty books, as well as print advertising,
promotional advertising, and POP advertising. Created catalog layouts and
templates, and directed photography.
Select Achievements:
Led company transition from outdated system to leading desktop publishing
software, improving productivity and enhancing designers' abilities to
realize their creative visions. Pioneered and designed first hard-back mail
order catalog in the
outdoor gear industry.
ADDITIONAL EXPERIENCE
Several years of experience honing creative design skills as a graphic
artist. Led designs for promotional materials, product UPC coding, and
labeling. Designed and produced catalogs, directed photography, created
computer illustrations, and more.
Recognized for award-winning packaging designs and for exceptional catalog
and book cover artwork.
Deployed desktop publishing software for creative department; improved
productivity and results.
Also played professional football as a tight end with the Seattle Seahawks.
COMMUNITY SERVICE
Elected Official, City Council, Village of Dalton, NE
Volunteer Fire Fighter, Dalton, NE
Youth Sports Coach, Medford, OR and Sidney, NE
Coached football, basketball, baseball, and soccer.
EDUCATION
BACHELOR OF ARTS: Visual Communication Education-Western Washington
University
TECHNICAL SKILLS
Adobe Illustrator / InDesign / Photoshop / Microsoft Office
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