Customer Service Sales

James (Jim) Redalen

**** *********** **** + Sun Prairie, WI 52590 + T: 608-***-****; M: (608)

***-**** + ********@*******.***

http://www.webprofile.info/jredalen/

Regional / District Manager

Results-driven professional with extensive experience leading multi-site

store operations, customer service, and new market development for

multibillion-dollar retail firms. Successfully build and direct highly

trained teams to consistently deliver millions of dollars to top and bottom

lines while eliminating roadblocks to success. Serve as Change Agent,

combining tactical business execution with strong leadership to transform

organizations into customer-focused, market-driven entities. Strong track

record setting up and opening new stores to competitively position retail

firms for market growth. Possess strong expertise in store management,

merchandising, advertising, and operations management.

Core Leadership Competencies

Team Leadership & Marketing & Merchandising Territory Operations

Collaboration Management

Change Management Resource Planning & Multisite Management

Execution

Organizational P&L / Budget Staff Training &

Development Accountability Development

Professional Experience

OFFICE DEPOT - Madison, WI 1997-2009

District Manager

Office retail supply company with annual revenues exceeding $15 billion and

45,000 employees.

Directed day-to-day district operations for 13-26 stores with complete

accountability in all areas of store development and implementation that

included marketing and sales, store design and layout, P&L management, and

merchandising. Supervised 26+ direct and 400 indirect reports. Recognized

for having lowest employee turnover in Midwest region for 10 out of 11

years. Trained new district managers on company procedures and culture.

Selected Achievements

. Ranked #1 within company out of 100 districts in U.S. and Canada for two

years by meeting and/or exceeding all targets related to sales,

profitability, customer service, inventory shrinkage, budget, and

expenses.

. Awarded annual President's Circle award twice for achieving and

maintaining #1 ranking in company for vital categories: sales, profit,

customer service, shrink, expenses, budget, and turnover.

. Developed successful selling skills program for sales associates, adding

up to 15% more to gross margin on technology and furniture sales. Program

was later rolled out across entire company.

. Delivered 10% higher market share versus nearest competitor by leading

efforts to open and/or remodel 15 new stores in Wisconsin and Iowa

markets-competitively positioning firm for market dominance.

. Ranked #1 in region for sales and profitability for eight consecutive

years as result of sharing vision and commitment to promote corporate

culture focused on efficiency and expense management.

. Awarded Lowest Management Turnover award in Midwest Region 10 out of 11

years in region, and ranked in top 10% every year with the company.

. Captured $1 million in cost savings in 2008 through implementation of new

clearance control innovations.

SHOPKO - Green Bay, WI 1988-1997

District Director/Remodel Director (1993-1997)

Big Box discount retailer with 136 stores in 13 states and annual sales

exceeding $2.2 billion.

Managed district operations with 24 direct reports and 3,000 indirect

associates with sales volume of $280 million. Successfully opened more than

thirty stores during tenure with the Company. Accountable for P&L, store

development, marketing, staffing requirements, inventory levels,

advertising, and shrinkage control. Worked directly with corporate team to

design strategies and new field programs in payroll, seasonal

merchandising, and advertising penetration as well as fixture exchanges and

upgrades.

SHOPKO, continued... 1988-1997

Selected Achievements

. Director in charge of rollout and implementation of company's "Vision

2000" program across 65 stores to effectively combat Wal-Mart's intrusion

in key markets resulting in 25% increase in softline sales.

. Boosted sales and market share by spearheading efforts to open more than

30 stores to build and expand company's footprint across key markets

despite intense competition.

. Achieved district's highest sales and profitability levels for five

consecutive years while meeting and/or exceeding budgetary requirements

each year.

. Selected to represent company as part of program to exchange ideas and

best practices vital to standardizing and enhancing soft-lines processing

and merchandising functions.

District Merchandise Manager (1988-1993)

Directed Merchandise department with full P&L responsibility, managed the

total presentation standards including product layout, in stock, and

planogram integrity. Coordinated with buying staff to develop seasonal

layouts, merchandise selection as well as clearance markdown program.

Developed and train managers and associates on presentation programs and

company store standards.

Selected Achievements

. Exceeded goals with exceptional P&L results each year in position.

. Developed Regional product line in seasonal areas for new Utah market,

exceeded seasonal sales department plan by 25% with minimal clearance

through accurate forecasting.

. Generated 15% sales increase on softline products by collaborating with

Senior Director of fashion and merchandising to enhance both product show

casing and training associates to understand selling culture required for

the new product line.

Education

. B.S. in Political Science & English, University of Wisconsin-Lacrosse,

Lacrosse, WI

. Business Internship, University of Wisconsin-Lacrosse, Lacrosse, WI

Training / Certifications

. Team Model Program and Competencies, Hay Group

. Breakthrough Performance, Insignia Performance

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