LINDA H WE
Mobile: 206-***-**** ( E-mail: abm7i1@r.postjobfree.com (
www.linkedin.com/in/lindahowe
SALES/BUSINESS DEVELOPMENT PROFESSIONAL, SOFTWARE INDUSTRY
Senior sales/business development professional with 15+ year track record
of success in direct sales; indirect sales channels and strategic/technical
alliance programs. Developed and managed indirect sales channels (OEMs,
ISVs, VARs, distributors) that generated 10-20% of total annual revenues
for start-up and established hardware/software companies. Account
management of partners included: sales support, marketing support, account
management.
Areas of Expertise
Implementation of Direct & Contract Negotiation Relational Database
Indirect Sales Strategy Lead Generation & Technology
Implemented technical Awareness-Building Middleware
alliance/partner programs Programs Business Intelligence
Customer Care & Go-to-Market Plan Solutions
Relationship-building Development/Execution
Value Offered
. Channel Sales Development & Management: Established and managed
partners and sales channels that increased total corporate revenues by
10-20% per year:
- Implemented first Partner Program for Sybase which resulted in
complete solutions for target vertical markets. Achieved joint
selling with solution providers, closing key customers in financial
services, government and manufacturing.
- Set-up and managed overseas distributor network for Sybase and Now
Software.
. Alliance/Partner Program Development:
- Managed relationships with software vendors whose products were
resold by Sequent Computers.
- Created System Integrator Program, solidifying WebLogic alliances
with hardware and Operating System vendors such as IBM, Sun and
AT&T Bellcore.
. Direct Sales:
- Implemented direct sales strategy for WebLogic that generated $3
million in revenues in first 9 months of product introduction.
- Started Pacific NW Regional Sales efforts for Social Solutions Inc.
Sold Software as a Service (SaaS) web-based case management, data
collection and reporting solution to government agencies and non-
profits delivering social services.
. Account Management
- Management of customer accounts for implementation services, and
follow-on product sales and services.
Professional Highlights
REGIONAL DIRECTOR, PACIFIC NORTHWEST 2007-2009
Social Solutions, Inc.-Baltimore, MD
Implemented strategy for selling hosted, web-based case management, data
collection & reporting solution to government agencies and non-profits
delivering social services in Washington, Oregon, British Columbia, and
Idaho. Software-as-a-Service (SaaS) pricing model.
INDEPENDENT BUSINESS DEVELOPMENT CONSULTANT 2006-2007
Seattle, WA
Developed strategic and tactical channel sales plans for foreign
technology companies who were expanding to the US.
DIRECTOR, BUSINESS DEVELOPMENT 2004-2005
LogiXML Inc. - McLean, VA
Design/implement indirect sales channel strategy for web-based Business
Intelligence solution built on .NET and XML that generated 25% of total
revenues (approximately $500,000) first year.
. Initiated indirect sales channels that included VARs, System
Integrators, ISVs and consultancies.
. Developed marketing and sales strategy to penetrate several vertical
markets including Pharma/Clinical Trials/Medical Research vertical,
and Telecom Expense Control. Wrote case studies and marketing
materials to highlight partners.
BUSINESS DEVELOPMENT CONSULTANT 2002-2004
S3 Technologies - Reston, VA
Developed and implemented marketing and sales strategy for S3's Business
Process Re-engineering and custom software development consulting
services. Markets: mid-size corporations and government entities.
NubiGroup Inc. - Portland, OR
Initiated sales to engineering/IT firms for NubiGroup's online marketing
services.
Kavi Corporation - Portland, OR
Crafted entry to non-profit, educational and government markets for
Kavi's web-based collaboration tools.
DIRECTOR, BUSINESS DEVELOPMENT, SECURE DOCUMENTS DIVISION
1998-2002
Digimarc Corporation - Tualatin, OR
Identified and signed solution providers who incorporated Digimarc's
digital watermarking technology into their government-issued document
security offerings or into consumer kiosks located in retail locations.
Tasks included: selling product concept to initial set of partners,
developing business plan and product specifications and directing
engineering and consulting resources to deliver products and assist
customers in their implementation.
. Sold directly into federal-level government agencies in U.S. and
overseas who produced documents such as passports, visas and employee
identity documents.
DIRECTOR, BUSINESS DEVELOPMENT
1996-1998
WebLogic, Inc. (acquired by BEA Systems) - San Francisco, CA
Defined and implemented strategies for selling first Java-based
middleware heterogeneous information sources which resulting in $3.0
million in revenues in first 9 months of product launch.
. Closed initial end-user sales to Fortune 1000 and government agencies.
. Targeted and signed hardware and software vendors who bundled
technology with their products.
. Initiated PR and marketing activities for initial release of products.
PARTNERS PROGRAM MANAGER 1993-1996
Sequent Computers, Inc. (acquired by IBM Corporation) - Beaverton, OR
Aligned strategic relationships with major database vendors to better
match Sequent's current business model. Wrote and produced joint
marketing collateral.
. Instituted joint selling and marketing program that focused both
Sequent's and partners' sales forces on target accounts.
INTERNATIONAL BUSINESS MANAGER 1992-1993
Now Software, Inc. (acquired by Qualcomm Inc.) - Portland, OR
Established network of 14 international distributors in Europe and Asia
for Macintosh system utilities and personal information tools sold in
retail outlets to consumers. Managed distributors via quarterly revenue
and promotional plans.
. Revenues of $1.5 million in first 12 months of establishing
international distributor network.
. Implemented co-marketing efforts for European distributors.
PARTNERS PROGRAM MANAGER 1991-1992
Intel Corporation - Hillsboro, OR
Managed corporate relationships with major database and hardware
partners, including Oracle and Compaq. Instituted quarterly planning
model that resulted in on-time delivery of joint marketing and
development goals. Wrote and produced promotional materials tailored to
vertical markets.
MANAGER, BUSINESS DEVELOPMENT & INTERNATIONAL MARKETING
1985-1991
Sybase, Inc. - Emeryville, CA
Developed Sybase's first partner program which attracted VARs, System
Integrators and consultancies in Sybase's targeted verticals (financial,
manufacturing, and government. Developed and managed network of
subsidiaries and distributors in Europe and Asia that accounted for 20%
of total revenues (approximately $10 million). Coordinated efforts to
localize products for European markets.
Education
MBA, Finance, Indiana University
MS, Applied Mathematics/Statistics, University of Oregon
BS, Applied Mathematics/Statistics, University of California