Design Management

Kevin Singley

** ********** ****, ********, ** **558 . 908-***-**** (home) . 908-963-

**** (cell)

*****.*******@*****.***

Summary: Creative and accomplished user experience designer, developer and

evaluator seeking leadership position in user-centered systems design

and/or usability engineering. HCI specialist with 20 years experience

conceptualizing and leading successful software projects through the entire

usability lifecycle. Proven track record of translating complex business

requirements into smart and simple designs, conceptualizing innovative

functionality, moving groundbreaking prototype systems into production,

coordinating cross-functional teams, and delighting globally-distributed

stakeholders and end-users through thoughtful user-centered design and

evaluation practices. Excellent project management, team building, and

communication skills.

Professional Experience

Senior UX Scientist, Visualization and Usability Group 2009

- present

National Institute of Standards and Technology, Gaithersburg, MD

. Co-leading federal multi-year, multi-agency effort to define industry-

wide usability standards and certification procedures for electronic

health records and other healthcare information technologies.

National multimillion dollar priority program expected to yield

dramatic improvements in the effectiveness and efficiency of the

national healthcare system. Overseeing extensive task analyses,

comparative evaluations of systems, usability evaluations, and large

UX contracts.

Senior UX Designer and Team Lead, Learning Technologies Group

1996 - 2009

IBM T.J. Watson Research Center, Yorktown Heights, NY

. Led team of HCI specialists, programmers, and graphic artists on

complex transactional web-based and mobile projects involving business

process management, user support, knowledge management, Web 2.0

collaboration, and intelligent eLearning.

. Responsible for leading projects through the entire usability

lifecycle, from understanding user requirements, conceptualizing

innovative functionality, writing scenarios and use cases, producing

wireframe mockups and gathering initial user feedback, creating

functional prototypes, supervising application development, and

performing in-depth user studies.

. Received 5 significant IBM awards during this period, including a Blue

Ribbon award in 1999 and an Outstanding Technical Achievement award in

2008.

. Designed two systems that were productized and sold by IBM and another

system for internal use that was adopted company-wide and is now

serving 100,000 users.

. Filed 6 patents in interface technology and published numerous ground-

breaking articles in leading human-computer interaction conference

proceedings.

Director, Computer-Based Testing Research 1992 - 1996

Educational Testing Service, Princeton, NJ

. Led projects on the design and evaluation of authoring tools for test

writers, innovative assessment interfaces, and automated scoring tools

for open-ended mathematics questions.

. Two major projects, the Test Creation Assistant and the Mathematical

Expressions Scoring System, graduated from research and went into

production.

. Advised internal clients on the cognitive bases of interface and

assessment design.

. Promoted through three levels from Senior Research Scientist to

Director while at ETS.

Usability Consultant 1995 - 1996

Dieli & Associates, Seattle, WA

. Advised Dow Jones, Inc. on the design and usability of business

information services.

. Designed and conducted usability tests, analyzed think-aloud protocol

data, identified usability problems, and made design recommendations

to project executives.

Research Scientist, User Interface Institute 1989 - 1992

IBM T.J. Watson Research Center, Hawthorne, NY

. Conducted theoretical research on the use of user scenarios and design

rationale in the design and evaluation of user interfaces.

. Built an intelligent tutor, advanced browsers, and other tools for

programmers.

Postdoctoral Research Scientist, Computer Science Department

1986 - 1989

Carnegie Mellon University, Pittsburgh, PA

. Performed psychological research on human-computer interaction, and

developed computer simulation models of cognitive skill acquisition

and transfer.

. Served as team lead for the design, development and evaluation of an

intelligent tutoring system.

Key Skills

. Requirements Gathering and Design. Expert in the techniques of

cognitive task analysis and ethnographic research, storyboarding,

scenario and use case generation, running focus groups, and using

design rationale to inform and motivate design decisions. Proficient

with Adobe Creative Suite (Photoshop, Illustrator, Flash,

Dreamweaver). Extensive knowledge of interface design patterns and

guidelines.

. Evaluation. Expert in experimental design, survey design,

formative/summative user studies, and the detailed statistical and

qualitative analysis of user performance data, including verbal

protocol analysis. Proficient with heuristic evaluations and

cognitive walkthroughs. Excellent research report writer, with strong

publication record.

. Implementation. Proficient in many web technologies such as

HTML/CSS/XML, JavaScript, AJAX, Flash, ActionScript, Servlets, JSPs,

and Java. Also proficient in Python, Smalltalk, LISP, C, and rule-

based programming. Experienced with relational database design, SQL,

and DB2. Thorough knowledge of software development methodologies

such as Agile.

. Project Management. Strong technical vision and drive to innovate.

Proven success at writing proposals and securing funding, negotiating

with stakeholders, making executive presentations, and assuring the

timely and cost-effective delivery of novel functionality. Strong

leader with inclusive management style. Passionate user advocate.

Education

Carnegie Mellon University, Pittsburgh, PA

Ph.D. in Cognitive Psychology

Specializations in Human-Computer Interaction and Artificial Intelligence

Haverford College, Haverford, PA

B.A. in Psychology, Phi Beta Kappa and Departmental Honors

Professional Activities

Publishing

. Wrote a book that presents a theory of complex cognitive skill

acquisition and transfer, with accompanying computer models and an

extensive set of empirical tests:

Singley, M.K. & Anderson, J.R. The Transfer of Cognitive Skill.

Harvard University Press.

. Author of over sixty more professional publications in the areas of

human-computer interaction, interface technology, and the psychology

of learning and performance, including numerous journal articles, book

chapters, and conference presentations. Full list of publications

available upon request.

Consulting and Teaching

. Consultant to the College Board, 1999-2000. Helped conceptualize and

design a new online diagnostic score report for the SAT.

. Adjunct Associate Professor, Fordham University Graduate School, 1991

- 1998. Taught courses on cognitive modeling and usability.

Service

. Member of the Advisory Board, Educational Technology and Society

Journal.

. Past member of CHI, Interact and ICALT conference program committees.

. Guest reviewer for many professional journals including Human-Computer

Interaction, IEEE Expert, International Journal of Man-Machine

Studies, Cognitive Science, Cognitive Psychology, JEP: General, JEP:

Learning, Memory, and Cognition, and ACM Transactions on Office

Information Systems.

. Frequent review panelist for various NSF grant programs in human-

computer interaction, computer science, and cognitive psychology.

Contact this candidate