Sales Customer Service

*** ***** *** ****** • MANITOWOC, WI *****

TELEPHONE: 920-***-**** • E-MAIL: ***********@***.***

HTTP://WWW.JOBFOX.COM/PEOPLE/BDEXPERT

Sherrie Tuma Czechanski

Sherrie

Highly successful, experienced and well established reputation for Marketing, Business Development, Sales and

Public Relations. Result driven / goal orientated professional with an award winning track record in rapid market

growth, high-profile communications, out-of-the-box thinking and product education within an ever-changing

marketplace.

People Type / Task Type: Transformer - Transactor

Transformers combine interpersonal sensitivity with powerful social networks and definite leadership impact.

Transactors combine thoughtful analysis with the driven pursuit of goals. They enjoy challenges and can be relied

upon to deliver results.

• Rapid New Business Development • Healthcare Management • Consultative Selling Experience • Market

Identification & Research • Web-based Marketing Campaigns • Public Relations • Creative Concepting • Metro

Advertising Agency • B2C • Direct Mail • Media Expertise • Product/Service Line Strategy

Implementation • Public Relations • Corporate/Community Communications • Business Start-ups

(brick/mortar & electronic) •

Formal Education:

UNIVERSITY OF WISCONSIN-WHITEWATER, Whitewater, WI 1988

B.A.: Broadcast Journalism with a triple emphasis in Marketing, Advertising and Speech

Communications

Minor: Graphic Design with an emphasis in Computer Graphics and Layout Design

Public Speaker for Statewide Conferences, Conventions and Tradeshows:

Customer Service / Successful Business Development / Key to Sales / Marketing with Passion / Industry

Specific Presentations

Professional Profile:

Demonstrated ability to hit the ground running, inspire others and to produce exceptional results

within a short period of time.

To provide regional market support; directing, training and managing internal and external business

development, marketing, sales and communication functions.

Extensive marketing experience: development, branding and positioning. Demonstrated ability

to develop/drive strategic and tactical plans to accomplish business objectives with targeted results.

Outstanding relationship building skills and the ability to team with diversified tiers of

stakeholders to partner towards common objectives. Established multi-industry C-level relationships.

Demonstrated track record of managing accounts, identifying new opportunities,

prospecting/closing business.

Develop overall strategy and manage execution of integrated marketing campaigns, web-based

initiatives, trade advertising, consumer advertising and public relations to support goals for brand

building and growth.

Create and manage aggressive PR campaigns to increase public awareness and participation.

Expert in quickly establishing credibility based upon personal characteristics. Experience

working in a complex service line matrix-structured organizations. Extensive knowledge and

understanding in competitive environments.

Visionary leader with strong communication skills and the ability to motivate others in an

environment of change.

Creative, motivated and energetic with a proven history of exceeding financial targets.

Self-starter personality, excellent communication skills and dedication to customer service.

Established success with major markets; ability to understand needs of a diverse

population/large corporate structures.

Fine-tuned ability to understand the legal framework, interpretation of contracts and an expert

in negotiations.

Sharp presentation, keen negotiation, precise communication, rapid problem solving &

dedicated relationship building.

Employment:

AURORA HEALTHCARE – VISITING NURSE ASSOCIATION – Milwaukee, WI (HealthCare) January 2007

to Present

Regional Business Development Manager – Central / North

Professionally executes brand strategy and tactics within the multi-region area. Actively influences

clinical/non clinical stakeholders. Utilizes a total account management perspective by leveraging

resources, collaborating with team/business associates and accurately representing value proposition

of services/product lines. Develops and executes expansion strategies through prospecting and

cultivation of business relationships - both internal and external communications with stakeholders.

11 Service / Product Lines, 4 branch offices, 4 hospitals and 57 Clinic/Pharmacies/Quick Care

locations

Selected as multi regional representative on the Planetree Steering Committee

Established Wound Care Kit Pilot Program in Central Region

Instrumental in the presentation of a new service standard- 20% increase in 30 days – developed

21+ new markets

Community Campaign to re-launch Hospice/Palliative Care program in the Central and North

regions

Motivational Presenter / Speaker at National Conventions, Health Fairs and Community Events

Telephone: 920-***-**** • E-mail: ***********@***.*** • Page Two

Sherrie Tuma Czechanski

EXTENDICARE HEALTH SERVICES – Milwaukee, WI (Skilled Nursing Facility – 124 unit facility) 2001

to 2007

Director of Sales & Marketing (Skilled Nursing - Multi Facilities in Manitowoc & New Holstein)

Distinguished corporate career as a goal orientated result driven leader with the ability to penetrate

new markets, produce multimillion-dollar sales results and grow market share and profitability

Increase business by 30% in the first month and have continued to set records

Award winning sales performance and marketing management - viewed as an expert in the industry

by EHSI

Assisted operational and sales teams in meeting budget and goals

Provided regional support: directing, training and managing internal/external sales and marketing

for multiple facilities

Created 25+ new markets with ongoing sales efforts that lead to the addition of a 24 unit

rehabilitation center

EHSI / ASSISTED LIVING CONCEPTS – Milwaukee, WI (Assisted Living Facility – 60 apartments)

3/2005 to 10/2005

Director of Operations – to lead start up of the facility

Operational oversight for the RCAC - 3 storied building with 60 apartments. Fiscal management,

compliance with state regulations, human resources management. Utilized existing professional

contacts to start business

Hand selected by the company to lead, direct and monitor start-up efforts

Company wide record for generating attendance to community events

Hiring and overseeing a team of 15 staff members – Clinical and Non-Clinical roles

NELCO, (Division of GREATLAND CORPORATION), Green Bay, WI 1999 to 2001 (Leading provider of

tax/wage software, electronic tax documents, software-compatible printed tax/wage forms) Business

Development Manager

Built an electronic-based business infrastructure with primary focus on E-partnerships to generate

sales and introduce product. Organized and trained a hand-selected team for trade shows and traveled

to 17 shows per year in the US. Partnered with product marketing teams to identify ways that the web

site can enhance their category/brand building efforts and to coordinate other promotional or retail

events with appropriate web presence.

Transformed a concept into a B2C E-business reality in less than 3 months - Exceeded first year

projected sales by 100%

Selected by the President to spearhead the launch of an E-service product

Developed 23+ new markets and negotiated contracts via telephone, Email and face to face

meetings

Directed a ten person team to manage partnerships & coached team on a daily basis.

Created the Business Plan for the electronic-based service

Expertise in developing and maintaining long-term relations with CEOs and VPs of companies

Key note speaker at trade shows and various company meetings

HVS PRODUCTIONS, INCORPORATED, Green Bay, WI 1997 to 1999 (Regional Advertising Company,

providing promotional solutions, primary markets: Manufacturing, Tourism & Native American

gaming) Outside Sales Manager

Consultative sales involving creative presentations, knowledgeable product / service representation,

proposal development, and contract negations.

Appointed Event Coordinator for the GreatLakes Inter-Tribal Council Pow-Wow, held in Madison,

WI-the first event of its kind, bringing 13 separate tribes together in a united effort to educate the

general public on the customs/cultures of the Native Americans; attended by over 30,000. Personally

generated over $200K in corporate sponsorships and wrote a grant which secured over $30K in

additional funds. Leader in business generation - directly accountable for $.5MM in new revenue

NORTHERN LABS, Manitowoc, WI 1996 to 1997 (International manufacturer/marketer of personal

care, automotive and household consumer products; serving mass merchandising, retail chain,

contract manufacturing markets)

Marketing Manager

Company spokesperson for sales, packaging, purchasing and production departments. Produced

marketing programs and identified new markets to establish a solid global positioning; new product

introductions and re-launches. Partnered with product marketing and sales teams to develop

appropriate promotional programs (coupons, rebates, contests) and retail support material to optimize

sales of designated product lines/brands.

Exclusively responsible for all 9 national/international product lines

Directed photo shoots, package design concepts and worked with focus groups for ad campaigns

Generated a 25% sales increase through educational efforts to distributors, wholesalers and

retailers

Provided training and support for domestic and international sales directors and field sales

representatives

Headed internal/external meetings, presentations, served as keynote speaker and product

spokesperson

Telephone: 920-***-**** • E-mail: ***********@***.*** • Page Three

Sherrie Tuma Czechanski

MARKETING COMMUNICATION AGENCY, Manitowoc, WI 1994 to 1996 (Full service regional

advertising agency, providing marketing solutions to businesses) Media Director / Business

Development Manager

Solely responsible for identifying new clients and maintaining existing relationships. Headed the media

and creative departments.

Established new business development efforts in Wisconsin, generating over 400K in new

revenues

Developed comprehensive advertising strategies which included; collateral, packaging, promos

and news releases

Extensive media knowledge – orchestrated all domestic/international print media buys and ad

placements

HOLIDAY HOUSE OF MANITOWOC CO., INC., Manitowoc, WI 1991 to 1994 (Nonprofit organization

providing rehabilitative employment in-house / onsite opportunities for individuals with special needs)

Marketing & PR Coordinator

Established an all inclusive marketing department to increase awareness and profitability. Utilized grant-

writing skills to secure funds for programs. Developed marketing plans which supported the attainment

of a 3 year accreditation from the Commission on Accreditation for Rehabilitation Facilities (CARF),

acquiring state recognition and approval for standards of operations.

WUNDERMAN WORLDWIDE, New York, NY 1988 to 1991 Direct Mail Company of Young & Rubicam

(International advertising agency specializing in direct mail campaigns) Media Planner – Client CBS

Selected for the position from a pool of over 50,000 college graduates

Placed all product ads in over 100 high-end consumer magazine publications; focusing on the

upscale consumer markets

Internship Positions:

TWO COLLEGE INTERNSHIP POSITIONS, J. WALTER THOMPSON, an international advertising

agency, Chicago, IL. Account Executive Clients: Kraft and Miller Brewing

Continuing Education / Training:

Passionate Leadership, Marketing Strategies, Promotional Writing, Business Management, Small

Business Marketing, Employee Management, Service Line Excellence, Leadership through

Delegation, Artful Negotiations, Marketing Communications, Finance for Managers, Marketing for

Nonprofits, Grant Writing, Market Development, Brand Management, Motivation Management

Techniques, Newsletter Development, Proposal Development, Trade Show Research, Trade Show

Presentations, Desktop Publishing for Healthcare, Healthcare Sales, Medicare Regulations, Medicaid

Regulations and Medicare D

Contact this candidate