J. MICHAEL BROWN

*** *. *** ***** ( Lynn Haven, Florida 32444

***/***-****

abm71j@r.postjobfree.com

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MARKETING / COMMUNICATIONS / OPERATIONS LEADERSHIP

Offering An Impressive Record Of Achievement In Designing And Executing

High-Impact Programs That Have Delivered Outstanding Results

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QUALIFICATIONS, PROFILE & KEY ACHIEVEMENTS

Strategic & Tactical Marketing Public Relations &

Special Events

Multi-Media Advertising & Promotions Operations Management

& Budgeting

Broadcast Journalism & Corporate Communications Team Mentoring,

Building & Leadership

New Business & New Market Development Employee Incentives &

Recognition

Seasoned executive with more than 14 years of experience leading marketing,

communications, public relations and operations at the local, regional and

national levels. Senior management experience with Fortune 500 company.

Award-winning broadcast journalist with expert communications and

presentation skills. Excellent consensus-building, organizational and

negotiation skills. Motivational and "lead by example" management style.

Confident, articulate and persuasive; effective at all levels of

organizations. Committed to producing results above and beyond

expectations.

V Provided the marketing leadership that generated 200,000 new

customers in 24 months.

V Leveraged corporate sponsorship of NASCAR Sprint Cup Series race to

increase brand awareness, drive branch-level traffic/sales and

foster employee recognition.

V Honored with numerous industry and corporate awards for excellence

in communications, operations and customer service.

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PROFESSIONAL EXPERIENCE

MARKETING MANAGEMENT

. Designed, implemented and evaluated multi-media advertising

campaigns to acquire and retain customers.

. Identified expansion markets; designed strategies to build

awareness and drive consumer demand.

. Led start-up operations for in-house telemarketing unit which

generated 6,000 leads in the first 60 days.

. Managed start-up operations for partnership program which converted

referrals into $17 million in sales volume in first year.

. Led team that introduced a direct mail program which generated

200,000 new customers in 24 months.

. Developed direct response TV campaign which produced responses

exceeding objective by 20%.

. Implemented quality service training programs in response to issues

identified by customer research.

. Designed and implemented employee incentive/recognition programs

targeting specific business goals.

. Selected and managed multiple agency relationships: advertising,

incentives and direct marketing.

. Implemented third-party distributor sales initiatives via trade

shows, advertising and point-of-sale marketing materials.

MEDIA, PUBLIC RELATIONS & SPECIAL EVENTS

. Award-winning producer and anchor of nightly newscasts for network

affiliate television stations.

. Planned and directed all activities associated with corporate

sponsorship of the TranSouth 500, a NASCAR Sprint Cup Series auto

race at Darlington (SC) International Raceway.

. Served as master of ceremonies for corporate events and on-air

talent for numerous corporate videos.

. Company spokesperson - interviewed by Motor Racing Network (MRN)

during national broadcast.

. Executive producer of national management meetings for

approximately 350 operations personnel.

. Wrote and published press releases, point-of-sale materials,

membership newsletters, executive speeches and annual reports.

J. MICHAEL BROWN R sum - Page Two

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OPERATIONS MANAGEMENT

. Developed strategic marketing plans with annual budgets of up to

$25 million; implemented tracking programs to measure marketing

results vs. expenditures.

. Owned/operated new retail sign center within franchise system of

the recognized leader in the one-day sign and graphics industry.

. Supervised Consumer Branch Services Department which provided

technical support for seven branch networks with monthly volume

exceeding 25,000 inbound calls.

. Supervised Incentives Department which supported 1,000+ branches

with 75-100 programs annually.

CONSTRUCTION PROJECT MANAGEMENT

. On-site management for general contractor specializing in turnkey

construction of banks and credit unions inside major retailers and

grocery stores; successfully completed approximately 50

installations in 24 states, typically on a 21-day schedule.

. Key participant in pre-construction meeting and final walk-through

with architect and client.

. Developed cooperative relationships with host store management and

store construction project superintendent.

. Interacted with state/county/city building officials during the

permitting and inspection process.

. Oversaw daily construction activities, including scheduling and

coordination of subcontractors and owner-contracted suppliers.

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EMPLOYMENT HISTORY

2009-present Co-Owner CROSS COUNTRY INSTALLATIONS,

LLC Lynn Haven, FL

2001-08 Project Superintendent WW CONSTRUCTION Panama City,

FL

1999-2001 Owner/Operator FASTSIGNS( Panama City, FL

1999-2001 News Anchor WJHG-TV Panama City, FL

1997-98 Senior Vice President NATIONSCREDIT CONSUMER

CORPORATION Irving, TX

1993-96 Senior Vice President, Marketing ASSOCIATES FIRST CAPITAL

CORPORATION Irving, TX

1992-93 VP, US Branch Marketing ASSOCIATES FIRST CAPITAL

CORPORATION Irving, TX

1991-92 VP, Int'l/Specialized Marketing ASSOCIATES FIRST CAPITAL

CORPORATION Irving, TX

1988-91 Asst Vice President/Marketing TRANSOUTH FINANCIAL

CORPORATION Florence, SC

1984-87 Marketing Director TYNDALL FEDERAL CREDIT UNION

Panama City, FL

1981-84 News Anchor/Senior Producer WMBB-TV Panama City, FL

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EDUCATION & TRAINING

. B.S., Broadcasting - UNIVERSITY OF FLORIDA Gainesville, FL

. Ford Motor Company Strategic Marketing Program - DUKE UNIVERSITY Durham,

NC

. AFSA Management Development Program - UNIVERSITY OF NORTH CAROLINA Chapel

Hill, NC

. Credit Union Executives Society Marketing Institute - UNIVERSITY OF

MISSOURI Columbia, MO

. Effective Speaking & Human Relations - DALE CARNEGIE INSTITUTE Panama

City, FL

. Cultural Diversity Workshop - ASSOCIATES FIRST CAPITAL CORPORATION

Irving, TX

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AWARDS & HONORS

. President's Association - ASSOCIATES FIRST CAPITAL CORPORATION

. E3 National Finalist - ASSOCIATES FIRST CAPITAL CORPORATION

. Golden Mirror Award - CREDIT UNION EXECUTIVES SOCIETY

. Special Service Award - UNITED WAY OF BAY COUNTY

. George Mortimer West News Media Excellence Award - PANAMA CITY JAYCEES

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