Manager Sales

M I C H A E L CR A I G VO L KI N

* ** ** * * a C o u r t Fa i r f i e l d, C A 9 4 5 3 4

C e l l : ( 916 ) 5 01 9 2 8 2 E m a i l : M i k e Vo l k i n @ g m a i l . c o m

MARKETING MANAGER

Instrumental in generating $14 million in sales.

Career reflects nearly ten years of B2B, B2C, and B2G experience in the marketing industry. Positively impacted companies

through expertise in marketing strategies, brand awareness and management, search engine optimization, competitive market

analysis, new service launches and social media networking.

Accomplished in marketing department start ups and management, remarketing strategies for B2B services, new business

development, strategic partnerships and alliances, value proposition and corporate image development, and sales leads

generation. Thrive on the opportunity to create new value propositions and marketing and brand awareness strategies to drive

sales for existing or new products and services. Enjoy the opportunity to capture new market shares, influence customers to

make decisions, and build brand recognition in competitive markets.

Author of three books The Ultimate Basic Training Guidebook, The Ultimate Interactive Basic Training Workbook, Social

Networking for Authors Untapped Possibilities for Wealth. Aggressively marketed books through grassroots and Internet

marketing campaigns. Conducted numerous television and radio interviews to market books.

A D D I T I O N A L M A R K E T I N G Q U A L I F I C AT I O N S

New Revenue Stream Development Internet Marketing Effective Website Content Development Sales Pipeline

Development Search Engine Marketing Team Recruitment and Management Client Presentations Client Proposals and

Report Development Public Outreach Campaigns

E D U C AT I O N

Master of Science, 2000

Bachelor of Science, 1998

Stephen F. Austin State University, Nacogdoches, TX

C A R E E R E X P E R I E N C E & M A R K E T I N G AC C O M P L I S H MENTS

FETCH! PET CARE, Walnut Creek, CA 2009 to 2010

Online Marketing Manager

Directed all online company operations and strategies for corporate headquarters of national pet services franchise. Created,

strategized and executed numerous online initiatives to increase profitability on both a national and local level. Coordinated

with national and local partners to increase service reach and customer base.

Managed dozens of SEM accounts, including Google Adwords, Bing and Facebook

Increased franchise sales pipeline by creating new partnerships with key online networkers

Directed a complete website redesign which instantly increased search engine rankings more than 30 percent

Completed weekly search engine analysis and optimization of website to increase organic ranking

Increased profitability for a nationwide network of over 240 franchise locations by creating and maintain an

aggressive social media program.

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MICHAEL CRAIG VOLKIN

Revenue focused; innovative problem solver; trained leader; successful manager; detail oriented

AREA PRO REALTY FRANCHISE, INC., Concord, CA 2006 to 2009

Senior Marketing Director

Established and manage all aspects of a Marketing Department and team that executes traditional and Internet marketing

programs to drive a sales pipeline in 45 states. Grew department to a nine person team that markets services to real estate

brokers who acquire a corporate franchise, business systems, and social media and Web 2.0 technology to establish a real estate

brokerage firm. Marketing position includes traditional and Internet marketing campaigns, search engine marketing plans, sales

leads generation, brand management and growth, project management, and profit improvement opportunities. Marketing role

also focuses on competitive and market analysis, strategic planning, and website and online technology development

outsourcing.

Conceived a corporate brand and value proposition to drive national marketing opportunities. Major player who

captured $4.2 million in gross commissions. Achieved results on an extremely modest marketing budget.

Trained team members on strategies to capture sales leads through social media networking which led to a $12.8

million commission income pipeline.

Led the penetration into the Central and Eastern US markets by spearheading the development of a virtual office, e

resource center, and website enhancements.

Totally rebranded the company and designed a new corporate image and value business package to set the stage for

national expansion. Conducted a thorough analysis of competition with focus on their weaknesses and the strengths of Area

Pro Realty.

Saved $144,000 per year by leveraging software to improve team management, and shifted focus to online leads

generation programs in lieu of SEO and CPC campaigns.

Designed and facilitated franchise training and support programs for new franchisee owners.

SIERRA PACIFIC GROUP, El Dorado Hills, CA 2004 to 2006

Marketing Manager

Developed successful marketing programs to drive annual revenue for environmental consulting services among city, county,

state, and federal government agencies. Marketing role focused on department start up and management, new business

development, brand awareness and management plans, new product launches, product and service market positioning, go to

market strategies, traditional marketing campaigns, strategic partnerships and alliances, project management, and budget

management. Managed two or three Environmental Consultants as needed. Selected clients included the California State

Department of Fish and Game, State Water Quality Control Board, and US Army Corps of Engineers.

Conceived a new value service proposition and launched a client marketing program to capture business with

government agencies. Aggressive marketing campaign led to 12 new projects and $1.6 million in new revenue (doubled the

previous year’s revenue).

Worked with colleagues to land $120,000+ in new business by conducting competitive analysis, creating business

proposals, and bidding on environmental projects.

Helped capture $55,000 in new revenue by authoring client presentations and proposals to win environmental due

diligence projects with cell phone companies.

Developed MS PowerPoint presentations used during meetings with clients and when interacting with the general

public. Created complex MS Excel spreadsheets to provide project data to governmental clients.

Conducted presentations to decision makers regarding multi million dollar government projects such as a mercury

remediation of Herman Lake and spill prevention control and countermeasures regulations.

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MICHAEL CRAIG VOLKIN

Revenue focused; innovative problem solver; trained leader; successful manager; detail oriented

FORSGREN ASSOCIATES, Rancho Cordova, CA 2000 to 2003

Project Manager

Retained to direct small and mid size environmental consulting projects valued up to $250,000. Role focused on prospective

client interactions, environmental project requirements gathering, client presentations, detailed reports development, scientific

activities, brand awareness, and acting as a client and corporate team liaison.

Won $140,000 in new business by aggressively marketing the environmental consulting service portfolio to existing

clientele.

Acted as a liaison between client (casino owners) and the firm’s scientists during litigation of water rights. Identified

subject matter experts who could collect and evaluate data to support the client. Played a role in the dismissal of a $7

million lawsuit filed against the client.

Designed effective marketing proposals to market inspection programs to facility owners that needed assistance in

government regulatory compliance. Program avoided problems for clients by providing consistent inspections, and

generated $90,000 in residual revenue.

US ARMY RESERVES, Mare Island/Vallejo, CA and Southern Iraq 2001 to 2009

Nuclear, Biological, and Chemical Operations Sergeant

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