Sales Manager

Terry Snider

*** ** ***** ( North Bend, OH ***** ( H 513-***-**** ( C 513-***-**** (

***********@*****.***

VICE PRESIDENT - SALES

summary

A high-performing, results-oriented Top Sales Executive with broad-

based expertise in key accounts, product management, business

development, pricing, brand management, category management,

merchandising, channels development, competitive analysis,

profitability analysis, and strategic planning. Develops and

implements tactics to drive dynamic growth within an organization.

Spearheads key initiative and follows through to successful

completion; motivates diverse teams to align daily priorities with

long-term corporate goals and exceed expectations.

? National Customer ? Strategic ? Customer

Ownership Planning Marketing

? Sales Team ? Business ? Project

Leadership Development Management

? Coaching & ? Category ? P&L Management

Development Management

Core COMPETENCIES

( Customer Specialist: Cultivates winning customer relationships; sound

business knowledge and instincts; proven capabilities on managing

complexity across multiple functions, channels & customers.

( Execution Expert: Maintain a "roll up the sleeves/get it done"

attitude; strong personality with a collaborative approach; strategic

to build the plan, but tactical to gets things done; vision and the

direction to build the process and the conviction to make it stick.

o People Developer: Proven Team Leader with high level of trust,

integrity & passion; have an eye for talent, developer of people &

winning cultures; know how to communicate plans & priorities.

EXPERIENCE

THE ONECARE COMPANY

Alpharetta, GA

Senior Vice President of Sales

2006-2010

After the merger of three different companies (Changing Paradigms,

Evercare, and Esseplast), was promoted to lead the $160MM Sales

organization across the US for this diversified Private Equity owned

company. The product portfolio was split across multiple business segments-

Household Cleaning, Closet, Laundry, Air Care, Pet, and General

Merchandise in the FDM and Specialty Channels. Brands included: Clorox

Cleaning Products (Stick Goods, Smallwares, Gloves); Evercare Lint Rollers;

Laundry additives-Febreze Laundry Odor Eliminator, Downy Wrinkle Releaser,

Dryel, Dreft cleaning products; Private Label Household Cleaning products-

glass cleaner, fabric refresher, drain pipe opener, air fresheners; and GM

Laundry accessories- Tide. The Sales Team was supported with 5 Regional

Vice Presidents; 2 Customer Teams (Wal-Mart and Target) and over 30 Brokers

across US. Reported to the CEO.

o Sales Team Restructure: Redesigned and Restructured the Sales

Organization to fully optimize the product portfolio as well as customer

base, consolidated the Broker Network nationally to unlock the Growth

Potential resulting in a 25% reduction in agencies while expanding

distribution.

o Private Label New Item Launches: Commercialized & executed multiple New

Item Launches for Kroger, Target, Albertsons, Rite Aid, Dollar General

and SuperValu. The New Items generated over $10MM in incremental sales

revenue in Fiscal '09.

o Product and Key Customer Management- Focused on driving sales in 10

different product categories and 11 different classes of trade by

establishing objectives by Region, by customer and reviewing at quarterly

National Sales Meetings. Developed and implemented priority sales

tracking activities to expand distribution resulting in increasing

distribution by 50%.

o National Collaboration- Instituted an annual Broker Meeting in

conjunction with the IHA Show, working cross functionally with marketing,

sales and the financial owners of the company, to establish priorities

with focus on expanding company distribution and promotional activity.

CHANGING PARADIGMS Cincinnati, OH

Vice President of Sales 2004-2006

Recruited by the owner of the company to lead the $70MM Sales Organization

for this Private Equity owned company. The company was recognized as the

leading manufacturer of Private Label Cleaning Products and Air Fresheners

to national retailers. The Sales Team was supported with 2 Regional Vice

Presidents and over 15 Brokers across US.

o Merger/Acquisition- Along with the President of the company, helped

develop the financial package and was an integral part of the Acquisition

of the company by a Financial Equity Partner in 2006- which later became

the oneCARE company.

o Sales Team Structure- Established a National Broker network around key

customers in the US focusing on distribution and promotional activity.

Organized the Sales force in developing customer presentations,

established company priorities and delivered growth in retail sales by

35% in two years.

o Private Label New Item Launches- Led the development of a new Private

Label product line of AirCare and Cleaning products by working cross-

functionally with R & D, operations, procurement, and marketing resulting

in new distribution at Albertsons and Kroger Corporate representing $6M

in incremental annual sales.

ADVANTAGE SALES & MARKETING

Cincinnati, OH

Business Development Manager Mar-2002-Dec-2003

Due to internet deterioration, accepted a position as a BDM for this

nationally recognized retail broker organization out of Cincinnati, OH.

Responsibility was managing the product portfolio and retail customer

development in the Ohio Valley Region for brands/product groups such as

Dole Salads, Birds Eye Frozen Foods, Bumble Bee, and Marzetti.

o Client Management- Ensured proper development & execution of client

customer programs that yielded incremental volume/consumption,

distribution/facings and secondary points of availability; conducted key

customer business reviews/planning sessions in a timely manner.

Midwestern accounts included SuperValu, Nash Finch, Marsh, 4 Kroger

Divisions, Laurel Grocers and Roundy's, based out of the Cincinnati

Marketing area.

o Wholesaler Program- Spearheaded, helped negotiate and lead the execution

of a Wholesaler Program with SuperValu- Ohio Region, obtaining 17 new

seafood SKU's for distribution while replacing a competitive product line

up.

o Produce Expansion- While coordinating efforts with the National BDM in

produce for the Ohio Valley Region, expanded the produce department

client base by 20%.

AGEX.COM

Sacramento, CA

National Sales Director Mar-2000- Mar-2002

Recruited away from Diamond Walnut Growers and given the opportunity to

lead the Sales and be an integral part of a new internet start up company.

This company featured an agricultural on-line trading exchange and auction

services, specializing in the dried fruit and nut business.

o Customer Responsibility- Covered the US on a direct basis with focus on

the industrial ingredient customers. Instrumental in opening new accounts

at the Senior Executive Level such as Kraft, Pillsbury, Cadbury Schweppes

Global, Alliant Foodservice, General Mills and P&G which generated sales

in excess of $5 million.

DIAMOND WALNUT GROWERS Sacramento, CA

National Sales Director Jan 1999-Mar 2000

Recruited back to Diamond after the company split away from the Sun Diamond

group. Diamond is one of the largest processers and growers of tree nuts

(walnuts, pecans, almonds) for year-round meal preparation, baking and

natural snacking.

Account Management- Successfully led the Sales & Marketing initiatives

with major accounts such as Sam's, Wal-Mart, Wal-Mart Supercenters,

Costco, BJ's, and Kroger Corporate generating sales of approximately $40

million- 40% of company sales.

o New Item Launches- In conjunction with Marketing and the product

development group, introduced new items in the nut category as well as

new packaging, case displays and merchandising options. Implemented

successful project timelines, coordinated efforts with the supply chain

function by establishing forecasts and component needs, and delivered the

results of the program which generated an incremental $4M is sales.

SGH GOLF

Cincinnati, OH

National Sales Director Mar-1998-Jan-1999

Recruited to develop and restructure the Sales Agencies and was promised

the opportunity to own part of the business for one of the leading Gold

Travel companies specializing in trips to Scotland, Ireland, the Ryder Cup,

Masters, US Open and British Open.

Sales Agency and Team Structure- Managed 4 inside sales people and 11

outside independent sales agents responsible for customer growth.

Reorganized the independent agent sales force (16 salespeople), hired 4

new sales agents and conducted a training/orientation trip to Ireland and

Scotland. Reconstructed the training manual, which was used by the inside

and outside sales people for the selling process with consumers. Sales

increased 12% after implementation.

SUN DIAMOND GROWERS Pleasanton, CA

Divisional Vice President- Central and Special Markets Aug-1987-Mar-1998

Led the Special Markets Division and Central Retail Region (including Drug

& Mass Merchandiser trade, Membership/Club stores, Foodservice, national

Military business as well as the Central Retail Grocery businesses (OH, MI,

KY, IN, PA, NY) generating total sales in excess of $150 Million) for this

former Sales, Marketing and Distribution Company. Brands from the 4

different co-ops included were Sun Maid, Sunsweet, Diamond and Valley Fig,

all in the Dried Fruit and Nut categories. Promoted from the Regional Sales

Manager to the Director of Sales- Central Region in May 1995, and again to

Divisional VP in August 1996.

o Sales Leadership- As the Divisional Vice President, managed and developed

4 Regional Sales Managers and 12 different broker networks in the

territory.

o Account Responsibility- Had account responsibility for Sam's, Wal-Mart,

Kroger Corporate and Costco Corporate generating sales in excess of $40

Million. Obtained new distribution generating incremental sales at Wal-

Mart ($ 2.2M) and Costco ($5.5M).

Interim Vice President of Sales

Promoted to Vice President of Sales, on an Interim basis for 6 months in

January 1997, while the search for a permanent replacement was being

conducted. Commuted weekly to Pleasanton from Cincinnati, assuming the

role and the responsibilities of managing 14 Regional VP and 3 Directors of

Sales.

o Sales Team Structure- Along with the President of the company

restructured the Sales Team by consolidating markets, re-established Key

Account priorities of each Regional Manager.

o Executive Leadership role- Planned, organized, and conducted a National

Sales Meeting for all of the Co-ops represented as well as the Sales Team-

over 45 people. Planned, organized, and conducted a successful Broker

Council Meeting with Marketing, Presidents of the Co-ops and 7 nationally

recognized broker members.

Regional Sales Manager- based in Cincinnati, Ohio

Territory included three states and four Retail marketing/sales areas doing

in excess of $13 million with Major retailers- Kroger, Schnuck's, Marsh,

SuperValu, Dierberg's and Nash Finch. In conjunction with the Retail

Region, was responsible for managing the Sales/Marketing efforts for the

Military Commissaries Worldwide, generating sales of approximately $10

million. Increased sales in the Region every year ranging from 4% to a high

of 14%.

o Military Program- Responsible for developing a year long Market Plan

detailing corporate expenditures such as advertising, promotional, and

regional funding for the Military; as well as assisting in the execution

and presentations of all the programs.

ADDITIONAL EXPERIENCES

Territory Manager, Dr. Pepper, Dallas, TX,

Cincinnati, OH 1985-1987

Ohio Territory Manager, Kobrand Importers, New York, NY

Cincinnati, OH, 1980-1985

Teacher/Coach, Elder High School

Cincinnati, OH, 1976-1980

EDUCATION

XAVIER UNIVERSITY, Cincinnati, OH

BA, Economics, 1976

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