ROY E. MERCADO, JR.

*** ***** *** ****** # *** St. Augustine, Florida 32092 (c) 904-***-****

( abm64l@r.postjobfree.com

EXECUTIVE PROFILE

SALES & MARKETING EXECUTIVE

Outstanding Domestic and International Sales and Marketing Executive with

extensive experience launching new businesses that contribute substantially

to the bottom line. Proven record of financial achievement and directing

operations that set new sales records. Specialties include the Capital

Equipment, OEM, Printing Industry, Printing Equipment and the Packaging

and Corrugated industries with a strong reputation for being able to

identify new markets and recruiting the best people to service those

markets. Excels at analyzing operational processes, corporate organizations

and product portfolios to reduce overhead and increase profitability. Out-

going team leader who focuses on building, training and retaining excellent

teams.

Selected Highlights

> Increased sales by 35% in 1 year by removing low-contributing and

nonprofit business and adding high-volume, high-profit business.

[Papel Carton y Derivados]

> Grew overall corporate sales from $75 million to $120 million in 7

years, increasing the sales volume in all of Latin America by $25

million per year for two consecutive years. [Ward Machinery Company

OEM ]

> Started a high-input, digital printing company that grew from zero

customers or revenue to break even in 1 year. [Corr-Digital Graphics]

> Led a team of account manager who generated 30-35% of total corporate

sales for 4 consecutive years. [Prime Technology, OEM ]

> Opened 4 distribution centers in 6 months including finding a

location, hiring the staff, overseeing construction and starting

operations. [Papel Carton y Derivados]

> Revised processes in the receivables department so that receivables

were collected in less than 45 days instead of 90 days. [Papel Carton

y Derivados]

> Annually met sales targets without exceeding budget. [All Companies]

Areas of Expertise

Sales & Marketing

International Business/Relations Recruiting/Training Staff

New Business Launches Machine Design Cost

Reduction

Identifying New Markets New Product Penetration

Operations

Maximizing Profit Strategic

Planning Personnel

Management

Account Management Client Relations Achieving Goals

PROFESSIONAL SUMMARY

ELEGANT PACKAGING COMPANY in Chicago, Illinois.

Director of Sales and Marketing. January2008 through February 1st 2009

(TAS)

Papel Carton y Derivados Mexico City, Mexico

A $120 million package design company serving the corrugated, folding

carton (offset), graphics and digital printing industries.

Director of Sales & Marketing 2005 through July 2007

Recruited and managed entire sales staff. Managed account, eliminating non-

profitable accounts and making sure pricing structure was correct to make

the right profit. Helped with operations, purchasing equipment and helping

arrange financing.

> Increased sales by 35% in 1 year by removing low-profit business;

adding high-profit, high-volume business; and removing low-volume

products from offerings.

> Opened 4 distribution centers in 6 months including finding a

location, hiring the staff, overseeing construction and starting

operations.

> Landed new account with American Standard that generates $1.2 million

per month in sales.

> Added high-profile, high-volume clients such as Honda, Kodak and Mead-

Westvaco.

> Revised processes in the receivables department so that receivables

were collected in less than 45 days instead of 90 days.

Corr-Digital Graphics St. Augustine, Florida

A $1 million digital printing operation with large and small formats on a

flat form as well as roll format. The first company to exclusively produce

displays in large format using digital printing.

President 2003 to 2005

Total responsibility for starting a new business from the ground up.

Managed P&L, hired new employees, chose equipment, designed the building

and created a customer base.

> Led the company from zero customers or revenue to break even in 1

year.

> Developed a list of product offerings that generated a minimum profit

of 25% per item.

> Created the first digital printing plant in the United States

dedicated specifically to the corrugated industry.

Mercado Machinery International ( OEM ) St. Augustine, Florida

Machinery company that produces graphic arts equipment for the corrugated

industry. Designed and produced the first gearless rotary die cutter and

printer.

Owner 2000 to 2002

Started a new company and assumed all responsibilities for its launch and

daily operations including site selection, hiring all personnel, production

and sales.

> Generated the idea for the gearless rotary die cutter and printer upon

which the company was built.

> Manufactured equipment valued at $2.5 million per unit.

> Coordinated the sale of the company to a multi-million-dollar

international corporation.

Ward Machinery Company ( OEM)) Baltimore, Maryland

Manufacturer of finishing and packaging equipment for the corrugated

industry.

Vice President of Sales & Marketing 1992 to 1999

Started a division of the business in Central and South America and managed

all aspects of sales, marketing and service worldwide.

> Generated approximately 50% of total corporate sales after 2 years in

Latin America.

> Grew the company from $75 million to $120 million in 7 years.

> Launched a program for refurbishing equipment that generated $1

million in annual revenue.

> Restructured the service centers and sales group worldwide to give

greater coverage to the customer base and become more efficient.

Career Note: Previous work experience includes Vice President of Sales for

Prime Technology ( OEM) and Regional Sales Manager/US then International

Sales Manager for Asia for Langston Corporation. ( OEM ).

EDUCATION & PROFESSIONAL DEVELOPMENT

National Polytechnic Institute, Mexico City, Mexico

Completed Coursework for Bachelor of Science Mechanical Engineering

University of Pennsylvania, Philadelphia, Pennsylvania

Wharton School of Business Finance and Accounting / Certificate

Bilingual: English and Spanish

(Extensive technical and professional certifications and seminars;

comprehensive list provided upon request.)

Contact this candidate