Sales Marketing

GEORGE ROBERT KOTALIK, **** Morrison St., Appleton, WI, 54911, 920-954-

1989

TOP GUN. STRATEGIC MARKETING, BRAND & PRODUCT INNOVATION

Dynamic Fortune 100-1000 Executive. Visionary Brand, Marketing & Technology

Leader.

Research / Coalesce financial impediments and mitigate loss via new

business development.

Create iconic brands and surpass sales / share goals growing products to

$MM elite levels.

. Member President's domestic / global teams; C-level work with Sears,

Anheuser-Busch, Kraft Global, Wrigley's, Red Lobster, McDonald's, JWT,

Euro RSCG and others.

. Exemplary B2C, B2B, D2C, CPG innovation and leadership that has

included key positions with well-known international firms and

development of F100 global brands.

. Stellar cross-functional focus; Supervise creative marketing and sales

teams plus, brand and new product development, retail, advertising,

Internet / SEO, PR, ROI, P&L, etc.

. Breathe life into famous products and develop key brand /

commercialization strategies.

. Own / Develop 15+ new product marketing initiatives: $MM McDonnell-

Douglas McAuto Software brand creation and launch; Andes Candies new

Hospitality target market launch; New Kraft Salad Dressings concept

to consumer standard in 4 years; "Poppers " Appetizers Brand / Launch

from $30MM to $580MM and icon status.

Category Experience: Products & Services.

Retail, Electronics, Software, Games, Medical, Surgical, Healthcare, Food,

Beverage, Dairy, Cheese, Snack Foods, Frozen Desserts, Appetizers, Candy,

Restaurant Chain, Fashion, Shoes, Fragrances, Sporting Goods, Financial,

Insurance, Organizations, Tools, Lawn & Garden, Furniture, Lighting,

Transportation, Automotive, Chemical, Industrial Manufacturing and others.

10+ Years Web, Digital, E-Commerce & Interactive Strategy Experience:

Created / Sold "Build-a-product" Website, $MM sales portal plus graphics,

grid and metrics.

Created / Sold youth market web game and health tutorials growing visits /

duration by 300%.

Originated / Built International CPG website plus, new social marketing

Parent / M.D. Q&A.

5+ Years: Invent / Own New Digital / Interactive Technology & Research /

Data Systems.

Synthesize Digital Communications, Social Collaboration & Research Systems

to revolutionize the consumer experience, retailing and energize the global

marketplace. Copyright Kotalik 2010

Skills: Management, Marketing, Brand, Advertising, Digital & Product

Innovation. Supervisor, GM, B2B, B2C, D2C, CPG, ROI, P&L, SEO / IT,

Strategic Thinking & Leadership, Business Planning & Development, Marketing

& Brand Management, Department Management, Brand Positioning, Product

Innovation, Value Proposition Development, Budget Planning, Fiscal

Supervision, Legal & Copyright Oversight, Integrated Marketing

Communications, Channel Marketing, Internet & E-commerce, Public Relations,

Research, Data Mining, Statistical Analysis & Measurement, Costing, Retail

Advertising, Consumer Insights, Media Planning, Direct Mail, Merchandising,

Promotion, Packaging, Websites, Trade Shows, Sales Collateral, Vendor

Management, Advertising Campaign Development & Execution.

Client List / Partial:

AT&T, Alberto Culver, Anheuser-Busch, Bachman Foods, Baxter International,

Coleman, Ekco Housewares, Famous Footwear, First Chicago Bank, Halo

Lighting, Harter Furniture, Hartmarx, Helene-Curtis, Johnsonville Sausage,

Kellogg's, Kimberly-Clark, Kraft Global, McDonald's, McDonnell-Douglas,

Mercury Marine, Miglin Cosmetics, Miller Brewing, Motorola, Pheromone

Perfume, Procter & Gamble, Quaker, Ralston-Purina, Rawlings, Red Lobster,

Santa Fe Railroad, S.C. Johnson, Sears, Shure Electronics, Snapple, State

Farm, Wilson Sports, Wrigley's + others.

P2 GEORGE ROBERT KOTALIK / abm631@r.postjobfree.com

Professional Synopsis:

B.A.T. / Full Service Brand & Marketing Firm / Midwest Regional / Privately

held.

SVP Director / Creative Marketing & Digital Tech / C-Level / 1993-2009 /

Ceased operations.

. Function as salaried / in-house or fee based Director to Ad Agencies,

Manufacturing and Service Companies such as AT&T, Kraft, McDonald's,

First Chicago Bank and others.

. Managed multiple 5-15 person Marketing / Creative Teams, strategies

and deliverables.

. Drove $MM growth in 2 years: Expanded CEO database and F500 business;

Built virtual teams and new technology; Led profit, efficiency and

across-the-board quality initiatives.

. Led Marketing Strategy / E-commerce growing "Poppers "Appetizers from

$30MM to $580MM and icon status; Directed $12MM Budget; $1.3MM NRA

Trade Show, Build-a-Product Website, Packaging, Sales Videos, Training

Truck and Dealer Promotions.

. Revitalized Kleenex Brand; Created Award Winning "Share the Love, not

the Germs" Internet, in-store and advertising campaign driving $MM

multi-ethnic market expansion.

. Website Account / Marketing Director; Leader of Kleenex, Huggies,

GoodNites and Kotex marketing and brand audit, including site

architecture, design and execution.

Vision Integrated Marketing Communications International / Full Service /

Chicago / IL

VP / GM Director / Creative Marketing Services & Sales Operations / C-level

/ 1987-1992

. Supervised Total Startup Strategy & Implementation; Complete

Department Oversight, Managed operations and deliverables facilitating

a successful company acquisition.

. Energized Account and Creative Teams; Drove exponential growth, new

F500 business, maintained 80% billable 30-person department,

implemented research and traffic units.

. Led Santa Fe Railroad brand retool, American Heritage strategy and

premium collateral campaign driving a 200% bid increase, international

traction and new 33% B2B growth.

. Creative Marketing & Account Director for $MM "Great American Pizza"

development and new product launch; Developed marketing plans, created

the brand image and go-to-market strategies capturing 800 distribution

/ retail chain accounts in less than 6 months.

Euro RSCG Tatham International / Full Service Marketing & Brand Agency /

Chicago / IL

Executive AD / Strategic Brand & Product Marketing Specialist / C-level /

1984-1987

. Created / Executed marketing and turn-a-round brand / advertising

programs for Purina, Brown Shoe Co., Procter & Gamble with budgets

ranging from $300K to $50MM.

. Sold deeper into client companies, expanded project scope and RSCG $MM

billings.

. Spearhead Andes Candies new hospitality initiatives, recovered eroded

market share and exceeded sales goals via rebrand and Award Winning

B2B / B2C advertising program.

. Led Toblerone Chocolate holiday / gift brand redesign adding 20-40%

increased sales.

. Led 2 Purina new product brand / marketing programs capturing new $MM

business.

J.Walter Thompson International / Full Service Advertising & Marketing

Agency / Chicago / IL

Group Head Supervisor / Marketing, Brand & Advertising / C-level / 1980-

1983

. Built / Led 4 development teams, strategic marketing, portfolio

expansion and advertising campaigns for $90MM of Kraft, S.C. Johnson,

McDonnell-Douglas and Sears business.

. Created "5 oz. of Milk in Every Kraft Single" strategy; Energized

consumers, sustained unprecedented multi-year life cycle and blasted

sales to 25% of Kraft USA total revenue.

. Drove record 90% sell-through via creation / execution of "Sears

Hardware Week Sale", "Give a Man a Challenge" and "Come Home for the

Holidays" multi-year campaigns.

. Expanded relationships with Kraft President and executive levels,

successfully building JWT business / billings to $15MM per five

flagship brands, totaling $75MM.

P3 GEORGE ROBERT KOTALIK / abm631@r.postjobfree.com

Functions & Responsibilities / T-shaped Person / Partial list:

. Drive / Own strategic marketing, brand and product portfolio expansion

initiatives.

. Provide inspirational leadership, adroit management, big-picture

vision and outside-of-the-box approaches to teams in identifying

business opportunities, driving product commecialization, brand

awareness, advocacy, market expansion and revenue growth.

. Provide solid business acumen, financial strategies, methods and

holistic understanding of multiple market drivers in support of both

short and long term corporate goals.

. Provide full and inclusive vision, interpretation of analytic / niche

metrics and a keen understanding of how consumer products unfold and

dominate market share.

. Provide innovative thinking, methodologies, process and an

understanding of consumer / microeconomic interdependencies in

development of optimization strategies, competitive new product

tactics and full spectrum of cutting edge marketing support programs.

. Expand new and existing business, forge new executive level client

relationships and deftly operate within a wide array of complex

corporate environments.

. Drive company trajectory, organizational and technological

improvements, inspire an energetic environment, teamwork, creative

thinking, innovation and rational risk-taking.

. Lead / Drive / Coordinate product innovation and discovery; Concept,

develop and implement new products, hybids and platforms supporting

long-term revenue goals.

. Lead / Drive / Coordinate strategic / client briefs (e.g., business

plans, marketing, advertising, websites, product development, media,

in-store merchandising, promotions, etc.) to generate compelling

programs driving trial, brand loyalty and repeat sales.

. Supervise / Train marketing, account sales and creative staff plus

oversee / insure marketing works are of the highest caliber, on

strategy, on budget and on schedule.

. Leverage brand equity, generate buzz and exploit new prime business

opportunities.

. Coalesce, analyze and creatively solve complicated marketing, go-to-

market, traffic, sales, competitive, brand, product portfolio and

business development issues.

. Build / Coach / Lead cross-functional task force teams plus, define

rolls, tactics, timelines and choreograph multiple department and

multiple product line support initiatives.

. Responsible for conducting / monitoring QBR quarterly business reviews

with teams, suppliers, retailers and vendors to gage progress against

target plans and financial goals.

. Key leader in the understanding global social consciousness, consumer

thinking and trends, intent to purchase and critical inhibitors and

motivators in buying decisions.

. Collaborate / Coordinate / Partner with Business Teams in product gap

identification, strategic roadmaps, acquisition tactics and

accelerating organic revenue growth.

Technical Management & System Knowledge:

Microsoft Office, Word, Excel & Project Management, Clients & Profits,

SPSS, Power Point, Adobe Illustrator, Photoshop, Flash, HTML, InDesign,

Dreamweaver, Java, Jigsaw, Web Tracking, Prepress, Printing and Research

plus, manufacturing and new digital technologies.

Education & Paid Internships:

. Chicago Academy of Art & Design / BA / Marketing & Communications

. Chicago Academy of Art & Design / Thesis / New Technologies & Consumer

Products

. The School of the Art Institute of Chicago / Fashion Design &

Merchandising

. J. Walter Thompson International / Business Management Program

. Microsoft / 2006 Office Certification / 2007 Microsoft Project

Management

. Albert J. Rosenthal & D'Arcy Mac Manus Masius Advertising / Paid

Internships

. Numerous Awards, Technical Seminars and Client Technology Training

Courses.

Contact this candidate