Management Manager

CRAIG HERNANDEZ, CMA

**** ****** *****: 586-***-****

Saline, MI 48176 Email: *********@*****.***

CAREER SUMMARY

A Finance leader with over 17 years experience in leading financial

operations for Global manufacturing companies. Proven skills in product

costing, business team decision support, financial planning

(budgets/forecasts), close reporting, controlling, capital management,

economic modeling, cash flow planning, strategic planning, supply chain and

information systems management.

PROFESSIONAL EXPERIENCE

INTEVA PRODUCTS ($1,000M), Detroit, MI 2008 - Present

Director, Finance

Lead finance team supporting purchasing, production control and logistics

functions. Act as change agent to drive new processes, procedures and

systems. Act as advisor to Senior Management to enhance effectiveness in

decision making.

. Implement MFG cost models (ABC concepts) to identify cost savings

opportunities (parts/tools)

. Drive usage of cost drivers in freight and duty financial planning

processes

. Provide leadership to global (Europe, Asia, North America) supply

chain team for materials (direct and indirect) and freight planning,

reporting and analysis

. Develop and implement financial planning and reporting system to

measure cost reductions

. Presented change management initiatives and cost reduction performance

to CEO and owners

. Evolve financially troubled supplier reporting system to a proactive

risk management system

. Perform supplier accounting audits and financial health assessments

. Develop and implement cross-functional commodity business planning

process

. Led development of annual department expense budget and forecast

update process

MAXX PLAY (Start-up), Detroit, MI 2005 - 2008

CFO

Advised owners/investors on financial plans and performance. Led staff

(five managers) to meet company goals across five business units in a

privately held start up company. Areas included Financial Planning and

Analysis, Strategic Planning, Treasury and General Accounting (A/P, A/R,

payroll, close entries.) Ensured financial accounting processes aligned

with GAAP principles.

. Managed day to day cash flow and forecasted near term and long term

cash flow

. Prepared and presented financial reports and analysis on all

investments and company performance for owners, bankers and internal

management

. Focused attention on key drivers of variances to financial forecasts

and budgets

. Implemented SBU performance measures and monthly reporting against

goals

. Led business development initiatives than concluded in joint venture

and franchise purchase

. Ensured consolidations, eliminations and GL transactional accounting

accurately completed

. Partnered with CEO to manage banking and owner relationships

. Reviewed all capital investment project cash flow analyses for owner

approval decision

. Supervised asset planning, reporting and performance management

. Procured Property and Casualty as well as General Liability insurance

. Managed landlord-tenant contracts to ensure maximum margin

contribution

CRAIG HERNANDEZ Page Two

TRW AUTOMOTIVE ($11,000M), Detroit, MI 1998 - 2004

Controller, Supply Chain 2001 - 2004

Led business and finance operations process improvement (cost

reductions/avoidance and working capital enhancements) activity to

increase shareholder value. Acted as financial adviser in supplier

management, RFQ reviews, negotiations and contract renewals/awards.

Ensured accuracy, timeliness, and quality of financial information.

. Directed North American planning (forecasts/budgets), reporting and

analysis processes

. Improved working capital by $51M with the implementation of A/P terms

enhancement projects

. Increased margin by $1M by identifying opportunity, building consensus

and selling benefits of change in the sourcing of procurement card

supplier

. Designed and implemented currency sourcing policy for foreign supply

contracts

. Evaluated and recommended most financially advantageous freight terms

. Developed and implemented DCF financial models to support total cost

of supply sourcing, working capital (A/P and Freight terms)

negotiations and re-sourcing

. Installed new web-based financial tracking system improving accuracy

by 30% while reducing resources by 20% in meeting financial planning

and reporting requirements

. Led purchasing RFQ improvement team to develop a new system

(Windchill) using process mapping and process re-engineering tools

. Drove first time usage of an e-auction tool (Baybuilder) with 12

commodities to save $3M

. Evaluated 3rd party software for freight/duty cost estimating and

component cost modeling

Cost Planning Manager, Global Purchasing 1999 - 2001

Managed cost estimation and cost model development (using ABC concepts)

for raw material, component fabrication, and sub-assembly manufacturing

processes to identify negotiation, redesign and re-sourcing

opportunities.

. Created and led supply chain cost management program in Global Steel

commodities that identified $22M in raw steel (round bars and seamless

tubes) savings

. Enhanced North American and European commodity team's supply chain

cost management skills through the use of customized financial

classes, models and consulting engagements

. Implemented cross business unit cost reduction tracking system on

material cost changes

. Developed Aluminum and Tooling commodity sourcing strategies

. Led financial assessment of VAVE process or product design improvement

ideas

. Designed and implemented raw material market economics reporting

system

Financial Planning & Analysis Manager, Electronics Division ($500M)

1998 - 1999

Acted as financial adviser to Operations and Purchasing to meet senior

management's needs. Ensured financial accounting processes aligned with

company policies and GAAP principles.

. Directed planning and reporting (HYPERION/ESSBASE/SAP) of consolidated

statements

. Supervised capital project planning, product profitability,

receivables and inventory reporting

. Led cross-functional teams in short-term and long-term strategic

financial planning processes ensure optimal management of financial

performance

. Analyzed viability of new technology (business case financials) and

pre-launch application programs to ensure new product profitability

met corporate requirements

. Performed analysis on overhead rates for enhanced competitive pricing

on quotations

. Taught "Finance for Non-Finance Professionals" class to increase

financial awareness

. Led reporting improvement activity to accelerate collections and

minimize tool receivable aging

. Gave performance feedback to staff and coached to meet team and

individual goals

. Led financial evaluation of two acquisitions using cash flow models

and NPV concepts

CRAIG HERNANDEZ Page

Three

HEWLETT PACKARD, San Francisco, CA 1994 - 1998

Senior Planning/Reporting Analyst, Global Electronics Group ($1,100M)

1996 - 1998

Managed planning, reporting and analysis process to consolidate seven

worldwide product lines.

Ensured financial accounting processes aligned with company policies and

GAAP principles.

. Implemented new planning & reporting system (HYPERION/ESSBASE)

improving close time by 40% and expanding data analysis capabilities

. Synthesized reports to increase senior management focus on areas of

risk and opportunity

. Communicated and executed new policies and procedures to enhance

financial controls

. Supervised accounting support personnel to gather and report financial

information

Senior Business Analyst, Global Electronics Group ($1,100M) 1996 -

1998

Provided business and financial support to Product Development, Marketing

and General Management of the Microwave and Communications business.

. Acted as controller to manage all financial policies, procedures and

reporting processes in new product technology (HP Labs) development

project

. Implemented new strategic planning process ("scenario planning") with

cross-functional team.

. Developed complex valuation (EVA) models for Space and Defense

strategic alternatives to optimize shareholder value and investment in

key customer segments

. Improved sales forecast process and monthly sales reporting process

for Marketing manager

. Managed transition of ROS based system to ROA/EVA management

performance system

. Created "balanced scorecard" performance system to report non-

financial business success measures (customers, suppliers, markets and

operations) for Group General Manager

Cost Accountant/Analyst, Microwave Electronics Plant ($500M)

1994 - 1995

Led inventory and procurement financial management. Responsible for

supporting manufacturing (assembly and fabrication) and materials

(purchasing, supplier quality, physical distribution.)

. Designed and implemented activity based costing system. Enhanced

costing for inventory valuation, product development, pricing and

product life cycle management

. Executed inventory close, forecast and reserve reporting to optimize

asset usage

. Developed procurement overhead standards for raw material part

inventory valuation

. Performed expense close and forecast reporting to facilitate

department budget management

. Provided analysis on lifetime part buy, obsolescence, shrinkage and

excess part inventory using Paradox. Reconciled financial and

physical inventory databases monthly

. Ensured all inventory accounting adhered to GAAP and company policies

and guidelines

UNIVERSITY OF MICHIGAN, Ann Arbor, MI

Business Consultant (Internship & Residency) 1993

Led project to research, develop and implement new product costing

methodology. Participated on project team to develop business process

improvement solution.

. Developed and implemented new overhead costing methodology using

Activity Based Costing proposal for conveyor component product line.

Prepared revised product profitability report using new costing

approach. Trained functional management in utilization of costing

decision tools and accountants in calculation of standard rates

. Investigated and analyzed the sales order and fulfillment process for

efficiency gain opportunities. Developed alternative process flows

and recommended a solution to cut total processing time in half by

eliminating and reducing queue times

CRAIG HERNANDEZ Page Four

RETAIL FINANCIAL SERVICES, Detroit, MI 1988 - 1992

Tax Preparation - BRS Accounting & Tax 1992

Real Estate Broker - Re/Max 1989 - 1992

Insurance Broker - Mass Mutual Life Insurance Co. 1988 - 1989

EDUCATION

Master of Business Administration in Finance and Accounting,

University of Michigan, Ann Arbor, MI 1992 - 1994

Bachelor of Arts in Economics

University of Michigan, Ann Arbor, MI 1984 - 1988

Continuous Professional Development 1995 - Present

Finance & Accounting

Cash Management Techniques for Improving Profitability

Budgeting: An Integrated Strategic Management Tool

How to Value a Business

Software: SAP (FI/CO modules), Plex, Quickbooks, Hyperion Essbase

Reducing Real and Personal Property Tax in Michigan

Managing SOX Effectiveness Testing to Enhance Financial Controls

Communications

Preparing and Giving Message Based Financial Presentations

Facilitating Change Workshop: Tracking, Shaping and Persuasive

skills

Communicating with Professionalism and Diplomacy

Influencing for Results: Listening, Interpersonal, and Alignment

skills

Strategic Planning

Scenario Planning Fundamentals

"10 Step" Business Planning Workshop

Strategic Benchmarking: Corporate, Business Portfolio & Business Unit

Other

Six Sigma - Green Belt Training and Certification

Karass - Negotiating for Results

Utilizing e-Commerce to Improve Business Operations

Fundamentals of Successful Project Management

ADDITIONAL ACCOMPLISHMENTS

Member, Institute of Management Accountants 1996 - Present

Treasurer, St. Philip's Episcopal Church 2006-2008

Identified, TRW Hi-Potential Senior Manager 2003

TRW Chairman's Award Nomination 2000

Recipient, TRW CFO's Award for Financial Excellence 1999

Recipient, Hewlett Packard "STARS" Award

1997

Recipient, Hewlett Packard Merit Award 1995

Letter of Recommendation, Cost Accounting Professor (U-M) 1993

Consortium for Graduate Study in Management Fellow 1992

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