Sales Project Manager
Resume:
MATT AMSDEN
Avon Lake, Ohio **012
abm5ph@r.postjobfree.com
BUSINESS DEVELOPMENT AND MARKETING LEADER
Communications . Public Affairs . Marketing . Advertising
Highly experienced, award-winning Senior Executive with a record of
achievement driving the growth of companies promoting or using
Communications, Marketing, and Advertising. A top-notch client relationship
manager noted for developing a high degree of account loyalty and
longevity. A recipient of the BMA's highest honors for effective business-
to-business communications and a key driver in the attainment of more than
25 total Business Marketing Association awards since 1993.
Adept in the management of annual Advertising, Marketing, and
Communications budgets as large as $5M. A proven Project Manager and Team
Leader of creative and support staffs as large as 15 engaged in
interactive, collateral, video production, identity work, and trade show
support projects. A trusted advisor to internal departments including
marketing, sales, consumer affairs, operations and dealer support as well
as top-level management.
An expert in the development and implementation of marcomm projects
including Collateral, Point-of-sale, Merchandising, Print and Broadcast
Advertising, Website Design and Maintenance, Branding and Co-branding,
Sales Support, Media Buying, Video Production, Event Planning, Sales
Training, Trade Show Support, and Public Relations.
CORE COMPETENCIES
New Business Development . Marketing Communications . Project Management
Product Launch . Product Marketing . Event Planning . Client Relations .
Presentations . Account Acquisition, Management & Retention
PROFESSIONAL EXPERIENCE
Marketing Directions, Inc., Westlake, OH 2008 - 2009
A $10M full-service advertising agency providing communications consulting
services, including branding, packaging, sales support, and media buying.
Vice President - Business Development
Directed all new business development through direct mail solicitations,
cold calling, and prospective client presentations. Ensured the timely and
cost-effective delivery of services by serving as project manager over all
related client campaigns. Guided the efforts of an Art Director and Account
Coordinator. Personally managed all aspects of account development, service
delivery, client relations, and invoicing.
. Delivered more than $125K in new revenues in only 9 months.
o Solicited and developed Lincoln Electric Co., a global leader in the
manufacture of welding equipment and related accessories into a
leading account in the face of intense local competition.
o Increased sales 5% in spite of the worst economic market since the
1930's.
o Elevated profit margin to 80%, far above industry standards.
Jamestown Group, Inc., Avon, OH 2006 - 2008
A $3M design firm, serving industrial clients with
communications/advertising services.
Vice President of Client Services
Drove new business development while elevating personal revenue generation
from 0 to more than $700K in only 12 months. Guided the efforts of 2 art
directors and a photographer. Served as senior liaison to the company's
most valued clients in areas including client relations and all related
project management. Worked in close collaboration with the creative staff
to develop and deliver communications and advertising campaigns
strategically aligned with the needs of the client. Personally vetted all
clients' invoicing.
. Delivered an 8000% ROI.
o Achieved $800K in gross sales while elevating agency sales 65% in only 1
year and boosting cash flow 125%.
o Personally landed the Alcoa account as a new cornerstone account for the
organization.
MATT AMSDEN
PAGE TWO
Arras Group, Inc., Cleveland, OH 1996 - 2006
A $100M full-service advertising agency delivering communications
consulting services, including branding, packaging, sales support, media
buying, print and broadcast advertising, merchandising, event planning and
more.
Senior Marketing Integration Director (1998 - 2006)
Account Supervisor - Yokohama Tire Corporation (1996 - 1998)
Orchestrated the sale and delivery of services to Yokohama Tire
Corporation, the world's 7th largest tire manufacturer and the company's
largest, most profitable account. Stewarded an annual marketing budget as
large as $5M while guiding the efforts of 10 direct reports including art
directors, account coordinators, accounts receivable/payable, copywriters,
and media and research personnel.
Served as the voice and the face of the company with top clients including
Del-Nat Tire Corporation while liaising daily with the company's internal
staff to ensure the cost-effective creative production and execution of
more than 4500 point-of-sale, collateral, broadcast, training and trade
show material projects over a period of 10 years. Provided financial
leadership by personally delivered sales of $4.4M with a $1.3M profit while
directing all sales forecasting, work scheduling, invoicing, and client
relationship management.
. Created marketing materials and projects that helped Yokohama meet its
annual goal of 2% unit sales and revenue increases in the ultra-
competitive U.S. tire industry, including marketing for passenger, high-
performance, light truck, commercial, off-the-road, and private-label
tires.
. Played a key role in the launch of more than 10 new tire products
including AVID H4/V4, Parada, Parada Spec 2, Geolandar H/T, Geolandar
A/T, Geolandar M/T, AVS S4, AVS S1, and ADVAN Neova.
. Maximized the value of Yokohama's market spend. Secured more than $1M of
publicity based on a $300K spend.
. Spearheaded Yokohama's marketing efforts at SEMA for 8 years. SEMA is a
major Las Vegas annual trade show that focuses on the automotive
aftermarket and is attended by 65,000 car enthusiasts and industry
professionals. Other automotive trade show experience includes: GATS,
MATS, TMC and more.
. Strategized, conceived, and executed promotions with the NFL, NBA, and
Major League Baseball to increase Yokohama's market footprint, maximize
consumer impact, and drive traffic to Yokohama tire dealers.
o Increased seasonal (fall) unit sales by 4%. Paired tire sales with
free NFL Team jerseys through promotions including in-game radio
spots, in-stadium signage and PA announcements, and point-of-sale.
o Increased seasonal (summer) dealer traffic 7% in select markets.
Paired tire sales with free Major League Baseball tickets and a 10%
tire discount through promotions including point-of-sale, local
radio, newspaper and direct mail, along with in-stadium PA
announcement.
o Increased dealer traffic at LA-area Yokohama dealers 5%. Promoted
free game tickets, roundtrip airfare, hotel accommodations, and
spending cash for a Los Angeles Lakers away game, plus home playoff
tickets. Delivered advertising support including point-of-sale and
a dedicated Yokohama web page.
. Conceived and executed co-branding consumer promotions to sell product
and reduce marketing costs by partnering with other powerful consumer
brands including Russell Racing School, Marriott Inn and Desert Spa, JBL
Audio, Borla Exhausts, and Eibach Suspensions.
. Delivered a 2000% ROI with a 32% profit margin on $45M in gross billings
over a period of 10 years.
o Fueled a 30% year-over-year sales increase over 4-year period (1997 to
2001).
o Doubled account billings from $2.2M to $4.4M (1996 - 2000).
o Accounted for 23% of Arras profits at Yokohama account's peak.
Early career success as Senior Account Executive with MGroup Motorsports
Marketing, Ltd. Developed a trusted and long-term relationship with
Yokohama Tire Corporation while guiding all aspects of marketing driving
$4M in gross billings, $1.25M in net profits, and a 45% increase in year-
over-year billings (1994 - 1995). Directed the efforts of 2 art directors
and an account coordinator tasked with developing effective marketing,
advertising, and communications campaigns.
EDUCATION
Bachelor of Arts, Journalism, Miami University, Oxford, Ohio
Contact this candidate