Sales Marketing
Resume:
**** *. ******** ***** *** ***
Chicago, IL 60640 carlislemelana@ms
n.com
Melana B. Carlisle
Career Summary Versatile marketing professional with more than 7 years
experience in the educational publishing industry, with a
focus on online marketing, integrated with other media such
as print, direct mail, and events. A true appreciation for
marketing and communications drives an ability to work
effectively with various mediums (print and web) culminating
in recognition by peers with awards for superior customer
service and teamwork. Degree in journalism with a minor in
English; internship at Birmingham Magazine; James Mills
Scholarship for Excellence in Journalism. Outstanding
verbal, written and interpersonal communication skills and
an ability to work well independently and as a member of
internal and external (vendor) teams.
Education DePaul University B.A. / Journalism
Software
Microsoft Word, Excel, Outlook, PowerPoint, Access, and
SharePoint
Adobe Acrobat 7.0 Standard, Adobe Photoshop CS
Citrix Online (Webinar software), FormDESK, Cre@te,
Bugzilla, VCAB
Work experience 2001-2009 McGraw-Hill Education
Web Marketing Specialist (11/04 - 08/09)
. Promoted to position of Web Marketing Specialist,
November 2004
. Management of site content through a combination of
methods: Entry of product information to a centralized
database repository for key product attributes and marketing
data, the use of administrative tools, HTML, and
outsourcing work to Web vendors
. Collaborating with marketing teams and Inside Sales
department to launch and promote new products via websites,
e-mail campaigns, and e-newsletters
. Organizing and facilitating meetings with marketing
managers to discuss Web strategy based on marketing plans
. Managing the creative Web development process with
internal teams and external vendors to meet necessary
timelines and ensure consistency of branding and accuracy of
content
. Improving sales support via the intranet site by working
closely with the intranet sales support site administrator,
resulting in increased utilization of the site by sales and
marketing personnel and improving the transfer and sharing
of valuable resources
. Increased Web-generated revenue by 20% in 2007 by adding
components and improving functionality and user interface
. Developing and executing public relations efforts to
promote the launch of the redesigned e-commerce site in 2004
and 2008. Generated media awareness and interest by the
creation of press releases and promotional items to give
away at trade shows
. Creation and management of online forms used to
facilitate electronic marketing workflow by collection of
job specifics via online request forms from internal
customers and e-mail campaign data from external customers
. Organizing Webinars for external and internal customers,
requiring the following high-level tasks: in-depth use of
Citrix Online software; briefing of new presenters through
tutorials; management of the Webinar meeting schedule;
on-demand recording of Webinars; conducting presentations
for staff regarding potential uses of a Webinar, and Webinar
best practices based on marketing plans
Marketing Specialist (06/02 - 11/04)
. Promoted to position of Marketing Specialist, June 2002
. Management of reprint/bind order process for marketing
promotional collateral, maintenance of reprint status
report, and provision of a quarterly reprint cost report
. Coordinating with public relations firm to obtain reprint
and web permissions for use of academic journal articles and
news articles as sales tools and for public consumption on
our Web sites
. Coordinating with ad agencies on the creation of product
advertisements to be published in various educational
journals and conference programs
. Responsible for giving presentations on PR and
Web-related developments at national and regional sales
meetings
Customer Support Specialist, Marketing Department (06/01 -
06/02)
. Assisting internal and external customers with product
specific inquiries
. Participation in product promotions that heighten
customer awareness of established and new product, including
the creation of product sell-sheets and the organizing and
executing of various mailers
. Providing assistance and support to the World Languages
Marketing Manager in all marketing endeavors to increase
World Language product revenue
. Conducting market research for the MEA and Everyday
Mathematics product lines
. Strengthening ties with customers by demonstrating
product knowledge and providing a seamless bridge to the
regional sales territories and customer service
. Maintenance of the Teacherlink newsletter subscriber
database and various status reports for the Marketing
Department
1997-2001 NTC / Contemporary Publishing Group ( Tribune
Company)
Sr. Customer Relations Representative/Trade Product
Specialist (07/00 - 06/01)
. Promoted to position of Senior Representative, July 2000
. Mentoring of other personnel to perform customer-service
related tasks
. Responsible for developing new guidelines for credit
procedures
. Liaison between customers and production staff to provide
product due dates and prices
. Assisting sales staff with special orders ; Coordinating
these orders to meet various required customer
specifications
. Presentation, organizational, and teamwork skills used in
giving departmental presentations on new company products
. Distribution of new publication samples for review
purposes
Customer Relations Representative (07/97 - 07/00)
. Maintenance of MS Excel Reports of backordered inventory
for Vice President of Operations and Manager of Customer
Relations
. Processing orders, documenting and resolving damaged,
lost, or incorrect orders
. Effective and prompt communication with customers via
telephone, e-mail, fax, and
standard mail
Contact this candidate