Dianelys Rodriguez

***** ****** ***** 305-***-****

Miami Lakes, FL 33014 Email: abm4r5@r.postjobfree.com

EXECUTIVE SUMMARY

Dynamic Business Executive with an entrepreneurial style and success

initiating new ventures, turning around underperforming organizations, and

exceeding goals in sales, marketing, and global operations. Known and

recognized for the ability to analyze business risks, opportunities, and

establish processes for sustained growth. Bilingual: English and Spanish.

PROFESSIONAL EXPERIENCE

AMERICAN EXPRESS, Miami Lakes, Florida 1988-2008

Vice President International Destination Marketing - Merchant Services

(2006-2008)

Lead the development and implementation of destination marketing programs

in Latin America, European and Asian markets. Manage all destination

marketing activities in the international markets with a budget of more

than $40M and revenues exceeding $10B. Led a team of 8 direct reports and

21 marketing managers.

. Successfully implemented the destination marketing model across the globe

allowing for an increase in consumer travel spends by 28%.

. Trained, developed, and coached the marketing managers of 21 countries in

the development of marketing plans that ensured effective strategies and

minimized investment. Reduced investment portfolio by 20% through

centralization across international markets and grew revenue by 28%.

. Built infrastructure for online marketing that allowed on-the-fly content

changes while capturing critical marketing data.

Vice President Merchant Services - LAC (2002-2006)

Turned around an underperforming merchant acceptance and servicing business

by developing sales, marketing, relationship management, and operations

strategies that allowed for short, mid and long term growth. Achieved

profitability growth in overall merchant business by 35%. Led a team of 86

employees and contractors.

. Enhanced value based sales proposition and restructured sales incentive

program and procedures. Developed comprehensive sales strategy that grew

merchant base by 80% in the course of one fiscal year-recognized as a

Best Practice for all international markets in the area of merchant

acceptance.

. Improved customer satisfaction scores, turning negative results positive

and equal to competitors. Client retention was greater than 98% year over

year in small business channels.

. Re-negotiated "Point of Sales Terminal" contracts with three key banking

institutions in the Caribbean to reduced operating cost by 28% and

improve service level agreements, resulting in reduced servicing times

from 4 days to 48 hours.

Dianelys Rodriguez page 2

305-***-**** Email: abm4r5@r.postjobfree.com

Vice President Network Development LAC - Merchant Services (1999-2002)

Manage the Network Development & Interactive business in Latin America and

the Caribbean Merchant Services Division. General management responsibility

included the management and development of P&L, product strategies,

operational support, product marketing and sales positioning within the

merchant card acceptance network. Managed relationship with Operations and

developed Service Level Agreements utilizing Six Sigma methodology to

ensure cost reduction and improved servicing times.

. Identified, negotiated, selected, and managed vendors through Request for

Proposal process for terminal purchases of over $6M.

. Grew business through the development of new products and turned around

an unprofitable business of minus $1M in profits to plus $4M in 2 years.

. Developed new business ventures in Brazil improving profitability of the

terminal network. This included the evaluation of outsourcing, selling

the network, or restructuring the entire operation. Implemented model

that brought the company a $3M initial profit and year over year revenues

$1.5M.

. Established alliance partners that included Bradesco, Unibanco, and HSBC

as part of an overall terminal sharing strategy. Bartered content for

significant economic value in business development deals.

. Improved Service Level Agreements with the Technical Team reducing

development time by more than 30 days per project.

Director Product Development LAC - Merchant Services (1995-1999)

Identified, developed, and implemented new authorization, submission, and

financial reconciliation products for American Express within the Merchant

Services area. Lead the first international markets in the development and

implementation of electronic software applications. Implemented Product

Development Methodology within the department for the development of new

software applications. Utilized Method 1 processes and managed the

technologies organization in the development of customer requirements.

Implementation of products included sales, marketing, installation and

servicing of PC/Internet based applications.

American Express - Multiple Roles (1988 -1995)

. In January of 1988, began my career at American Express by providing

clerical support to the Human Resources and Training organizations.

. In 1990, applied and was hired as a Transaction Services Analyst in the

Merchant Services area for the sales, installation and support of POS

terminals in 7 Caribbean Markets.

. In 1992 was promoted to Transaction Services Manager in the Merchant

Services area where I had a team of 5 Analysts and was responsible for

the implementation of POS terminals across all Caribbean and Latin

American Markets.

Education & professional development

Certificate in Training & Human Resource Development, 1992 Florida

International University

Training & Certification in Media & Public Relations, Executive Presence,

Authentic Leadership

Green Belt Certified in Six Sigma Methodology

Technical Competencies

Microsoft Office Suite: Power Point, Word, Excel, Project, Access, Outlook

Mainframe Applications: Oasis, Genesis, Axiom, Navision, TM1

Other Software Applications: Lotus Notes, SE Workstation, Payflow, Swift

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