Sales Development

small town escapes, and dozen distinctive

destinations

Kimberly D. Cooper WV Department of Health & Human Resources

WV Legislature

*** * ***** ****** ********* WV 24901 (304)

Graduate Assistant

647.5667 *********@*******.***

Analyst

Career Objective January 1997 – March 1998

To contribute to the tourism industry through

data driven decision making, integrated marketing

Education

objectives, responsible leadership and exceptional

creativity.

West Virginia University, Morgantown WV

BA Political Science, 1995

Experience MPA Public Administration, 1997

Graduate School GPA: 4.0

The Greenbrier, White Sulphur Springs, WV

Manager of Marketing

November 2006 present

Skills & Abilities

Management of a $4m annual marketing campaign

including both print and interactive to both group

Technical Experience

and leisure sales clients

All Microsoft Platforms

Development & maintenance of 12 websites and

Photoshop

three community blogs

WYSIWYG editors and HTML

Development of gap strategy promotional

Grant writing

campaigns generating $1m addtl revenue annually

Administration of $500k annual direct mktg grant

Recent Training & Development

Day to day management of two agency contracts

Development of resort’s first tracking & eval criteria Leadership Mobil Five Star

Development of all collateral Anti harassment Corporate Ethics

Development of all print and interactive creative,

Next Gen Customers New Media

including banners, rich media, homepg flash,

Karass Negotiation Reaching for Stellar Service

email campaigns, etc.

Healing Customer Relationships

Administration of a 28 pg quarterly magazine to 1m

targeted households

Development of marketing materials relative to a

Recent Honors

2010 PGA TOUR event

Development of marketing materials relative to First class of Leader of the Quarter, The Greenbrier

launching a casino HSMAI Adrian Marketing Awards

Market research and brand management Friend of Business, Women’s Business Center

Sales Strategy & Service Core Team member

Leadership West Virginia Graduate

CVB of the Year, Southeast Tourism Society

Greenbrier Co Convention & Visitors Bureau, Lewisburg,WV

Inaugural Class of Generation Next: Top 40 Under 40,

Executive Director

The State Journal

March 1998 – November 2006

Inaugural Class of Young Guns, WV Executive Magazine

Led strategic growth from $35k city bureau to $1.4m

Youngest High Profile, The Register Herald newspaper

countywide nonprofit organization

Creation of a new staff, board of directors and Star of the Industry, WV State Division of Tourism

biennial strategic plan

Development of yearly integrated mktg and p.r. plans

Community Awareness

Growth of city area occupancy by 200%

The Greenbrier, Charitable Donations Committee Member

Development of new product and funding

Greenbrier Valley Theatre, Bd Member & Develop. Chair

mechanisms including $550k federal grant for a

WV Vision Shared, Past Internal Image Committee Chair

new County Visitors Center

Founder Greenbrier Valley Arts & Music Festival

Creation of new website, marketing materials, and

Adjunct Faculty – WV Community Development Institute

group sales products

Adjunct Faculty – Bluefield State College Hospitality Mngmt

Effective p.r. recognition of the area as one of the

Summers County 4 H All Star

top 100 small art towns, one of the nation’s top

References

Available Upon Request.

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