Sales Customer Service

Matthew Litschewski

? **** Deerwood Ave ? Louisville, KY 40205 ? Cell 502-***-**** ?

abm4af@r.postjobfree.com

Media and Marketing Strategist

Strategic Media Planner ? Media Buyer Negotiator ? Advertising and Communications

I am a strategic thinker with over 6 years of experience in sales and marketing

roles. During this time I have worked in several different industries from oil

refining to banking and ad agencies. Career highlights include: increasing revenue

through marketing and media plan development and application for premier family

resort; product and specials development for themed resort. Media negotiations which

saved the company $10,000 per quarter. Effective media plan and tactic development

to reach recruiting goals of one of the nations biggest healthcare providers.

Increase in agency ad revenue through greater client buy in and execution of media

plans.

Media Strategy ? Media Buying ? Client Management ? Contract Negotiations ? Expense

Control and Budgeting ? Sales Presentations ? Print Media ? Social Media ? Online

Media ? Vendor Relations ? Media Tools ? Radio and TV ? Google Adwords, Adsense,

Analytics ? Facebook ? LinkedIn ? Youtube

Professional Experience

NAS Recruitment Communications October 2008

to September 2009

Full service recruitment advertising agency in Cleveland, OH

Media Planner

Evaluated designed and implemented quarterly media plans for the 5 medical

recruiting battalions the covered the US and parts of Europe and the

Pacific rim. Negotiated with media vendors to secure best placements and

rates as well as any value add for the client. Utilized existing analytic

tools and source base codes to track campaign success and report ROI.

Monitor and report on weekly marketing budget reports.

Develop and implement comprehensive media plans for the U.S. ARMY

Medical Department (AMEDD) supporting recruitment mission for

physician and allied health professionals

Plan and implement national and local marketing plans for the largest

healthcare system in the U.S. fulfilling over 90 medical, dental and

healthcare specialties

Create and implement advertising management and tracking solutions

quantifying program ROI and planning effectiveness

Manage 10MM national and local media budget through U.S. ARMY

proprietary CRM solution, and Media and Advertising Placement System

(MAPS)

Negotiate and coordinate media planning and buying activity

specializing in broadcast, internet, print and direct response

channels

Fort Rapids Resort

October 2007 to August 2008

Full service hotel and indoor waterpark located in Columbus, OH

Media Buyer/ Marketing Specialist

Coordinate all communications and sales collateral, press releases and ad

creation. Develop and plan media buying for online, direct mail, email,

print, radio and TV advertising. Assist in the development of new

programs, packages and product offerings. Respond to the needs of the

sales department with informational piece for resort clients. Oversee the

onsite interior marketing, and maintain image of the resort.

. Planned and managed allocations of $650,000+ annual budget maximizing

ROI and marketing effectiveness as it relates to strategies of

marketing plan

. Established plan for website redevelopment including layout, content

and analytics. Coordinated with both the creative and technical

agencies to ensure on time delivery of key phase

. Created media buying schedule to maximize impact in key markets using

all media outlets including print, TV, events, radio out of home,

direct and sponsorship

. Designed, negotiated and implemented multi-year events and promotional

package with professional sports franchise. Program included planning

and placement of media mix including print, broadcast and OOH channels

Old Towne Cleaners ... Westerville, OH December 2005 to October 2006

Full-service high-scale professional dry cleaning facility; brings in more

than $150,000 annually.

Operations Manager

Administer and perform "hands-on" all facets of operations with ultimate

accountability for profit and loss performance; responsibilities include

finances, accounts payable/receivable, sales and marketing, production

scheduling, quality control, problem resolution, payroll, facility

safety/security, and machine maintenance. Build relationships with client

and deliver excellent customer service as means of generating increased

revenue.

. Reduced expenses $4,000 per month via comprehensive analysis and

renegotiation of operational costs including supplies, utilities,

insurance and payroll; also utilized industry resources, including

memberships, and took advantage of member benefits. Cost reduction

eliminated need of additional capital from investors

. Generated additional revenue with development and implementation of

aggressive direct mail and print media marketing campaign; campaign

successfully building loyal following outside of traditional market

area with clients coming in from a 25 mile radius due to quality of

service provided

Mortgage Industry March 2003 to

January 2007

Account Executive/Senior Loan Officer/Team Leader

Orchestrated and implemented sales of conforming/non-conforming

conventional mortgages to refinance and new purchase homeowner market;

scope of role included client needs analysis, relationship management and

customized solutions provided for maximum financial benefit. Spearheaded

loan sales development and solicitation, network and establish referral

source relationships with real estate brokers and various external sources

and develop and allocate direct marketing material; created continuous

loan volume pipeline to facilitate mortgage sales activity.

Originated and accepted applications, conducted preliminary underwriting

reviews, submitted loan applications to processing and underwriting for

approval, followed-up to ensure documents required for processing,

underwriting, and closing secured in scheduled manner from appropriate

sources; addressed and resolved pre/post-close issues to ensure

availability and integrity of loan funds.

. Systematically built customer base and prospect pipeline from scratch

with potential for generating approximately $1 million in loans;

reviewed and researched territory and scheduled presentations

delivering products and service.

. Strategically timed the distribution of sales collateral with national

media campaign to maximize inquiries and sales of mortgages

. Developed geographical breakdown of broker market to give best results

for time invested. Targeted highest yield brokerages and built

successful relationships

New Mather Metals, Inc., Toledo, OH

Production Supervisor - 1996-2002

. Manufacturer of stabilizer bars used by several automobile companies

including Honda, General Motors, Toyota, and Subaru.

Education

Franklin University, Columbus, OH

BS, Marketing 2008

. Dean's List Winter/Summer 2008, Franklin University

Webster University, Louisville, KY

MA, Advertising and Media Communications

. Masters candidate expected graduation December 2010

. 3.20 GPA

Contact this candidate