Timothy R. Forrest

**** ********** ***** ( Arlington, TX 76001 ( 817-***-**** (

abm47x@r.postjobfree.com

Summary of Qualifications

Over 20 years of progressive success in marketing, including over 17 years

of international experience. Solid skills in new product development;

project management; lifecycle management; market research; merchandising &

planogramming; POP messaging & package design; sales support, training &

field communications; P&L analysis; development & execution of strategic

plans; promotional planning; sales forecasting; inventory management; off-

shore sourcing, vendor qualification & price negotiations; and

import/export logistics.

Professional Experience

International Advisory Services, Karnack, TX

2009 - present

Consulting Project Manager

. Provide project support and marketing services including strategy &

planning, market research, cost & price analysis and product design

for multiple proprietary consumer products on behalf of U.S. importers

and overseas manufacturers.

Doskocil Manufacturing Corporation (Petmate), Arlington, TX

2001-2008

Product Line Manager

. Personally managed the sales growth of the Feeding & Watering category

by 43% and the Cat Products category by 32% during my tenure at this

top manufacturer of durable pet supplies.

. Sales of Cat Products exceeded budget by 7% in fiscal year 2007 and

19% in fiscal year 2008.

. As project manager, successfully defined, developed and launched over

40 new and "next generation" products. Oversaw all stages of the

process from market research, consumer focus groups, competitive

analysis, retail requirements, price positioning, profitability and

cost analysis, sales projection, timelines, product specifications,

industrial design, tooling and manufacturing, make vs. buy analysis,

off-shore vendor selection, prototyping, package design and

merchandising.

. Led efforts to fully support the national sales force with a

comprehensive range of sales tools, collateral material, competitive

and consumer market data, launch kits, sales samples, product

training, merchandising plans and planograms.

. Successfully implemented a cross-category, fashion-forward

"Lifestyles" program, creating a multi- million dollar sub-category.

. Successfully integrated over 50 Feeding & Watering SKUs into the

Petmate program following the acquisition of a major competitor with

no loss in service levels.

. Key participant in annual line reviews with Petsmart, Petco, Wal-Mart,

Target and other key accounts to update and re-position their programs

for continual sales growth.

. Served as category representative to buyers, consumers & trade press

at APPMA Global Pet Expo and other major trade shows.

Stanley Mechanics Tools, Dallas, TX and Taichung, Taiwan, R.O.C.

1990-2001 Marketing Services Manager,

1997-2001

Global Market Coordinator, 1995-1997

Sales & Marketing Manager, 1990-1995

. Successfully consolidated 3 separate mechanics tools programs into one

global range, with common product specifications, finish, marking and

packaging, achieving cost efficiencies in manufacturing and

distribution.

. Partnered with National Account Managers for Pep Boys, AutoZone, Tru-

Value, Ace Hardware, Canadian Tire and WalMart to plan & execute

program revamps and expanded listings.

. Responsible for preparing sales & expense budgets, P&L statements, ROI

analyses, and strategic business plans.

. Tracked, managed and improved Stanley Global program service levels to

worldwide affiliates.

. Key team member in establishing a central distribution warehouse in

Canada, employing EDI data exchange and "pick and pack" technology.

. Won the business of the #1 wholesale distributor in the United

Kingdom, and re-designed, expanded and re-positioned their set and

open stock programs to meet target price points.

. Recognized by Sears Canada management as instrumental in executing an

aggressive new marketing plan, increasing in-store SKU listings by

25%, and installing exciting new displays and packaging graphics.

. Instituted a "Total Marketing" culture throughout the Taiwan sales

department through on-going product training sessions and problem-

solving simulations.

. Led efforts in implementing ISO-9002 quality management policies and

procedures throughout the Taiwan operation.

Vantage International Ltd., Taipei, Taiwan, R.O.C.

1982-1990

General Manager, 1988-1990

Assistant General Manager, 1982-1988

. Coordinated and supervised the daily activities of 14 staff in 6

general merchandise departments, including housewares, hardware,

electronics, luggage, soft goods and sundries for this American-owned

export trading company.

. Negotiated pricing, terms & specs with over 200 Taiwan vendors on

customers' behalf.

. Grew sales by 41% from 1988 to 1990.

. Dramatically upgraded quality control procedures, expanded inspection

services, hired additional inspectors and formalized quality

standards.

. One of the first Taiwan trading companies to identify and partner with

qualified vendors in low-cost countries outside of Taiwan.

Education

California State College, Stanislaus, CA

Bachelor of Arts program, Business Administration

University of Maryland, Far East Division,

Liberal Arts Program

Language Skills

Chinese Mandarin (speaking and listening comprehension).

PC Skills

Proficient in Microsoft Word, Excel, PowerPoint, Outlook & Project.

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