Content Sales

CORILEE S. CHRISTOU

**** ******* ***, **********, ** 45042 - (P) 513-***-**** (W) 937-***-****

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CONTENT LICENSING & PROGRAM MANAGEMENT EXECUTIVE WITH SEVERAL YEARS

EXPERIENCE MANAGING, BUILDING AND SUPPORTING ONLINE PRODUCTS AND

SERVICES IN BOTH US AND NON-US MARKETS. RESULTS ORIENTED WITH A

PROVEN TRACK RECORD OF SUCCESS IN LEADING AND MANAGING TEAMS;

DELIVERING NEW PROGRAMS & PROJECTS, PLANNING AND EXCEEDING

FINANCIAL/BUDGET OBJECTIVES AND GOALS WHILE INCREASING CUSTOMER

SATISFACTION.

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CAREER HIGHLIGHTS

. DIRECTED AND RELEASED NEW DIGITAL COUPON EFFORT ON CBYP.COM FOR BOTH

MAIN AND MOBILE SITES THAT RESULTED IN A 20% INCREASE IN TRAFFIC TO

WWW.CBYP.COM/COUPONS WITHIN TWO WEEKS OF RELEASE.

. ADDED $50,000 TO MARQUIS WHO'S WHO BOTTOM LINE WITHIN TWO MONTHS OF

LAUNCHING A NEW CUSTOM PRODUCT TARGETING UNIVERSITY AND COLLEGE

DEVELOPMENT OFFICES THAT PROVIDED ALUMNI RECORDS SPECIFIC TO THE

SCHOOL AVAILABLE FOR LOADING INTERNALLY WITH SPECIFIC UPDATE INTERVALS

. DIRECTED AND CLOSED ALL CYGNUS BUSINESS MEDIA AFFLIATE AND CONTENT

PARTNERSHIPS RESULTING IN INCREMENTAL GROWTH OF $100,000 IN FIRST SIX

MONTHS.

. DELIVERED AND IMPLEMENTED COPYRIGHT MANAGEMENT AND TRAINING SOLUTION

ACROSS ALL FIFTY CYGNUS WEB PROPERTIES TO ENSURE COPYRIGHT COMPLIANCE

ON BEHALF OF CYGNUS' INTERNAL TEAMS AS WELL AS EXTERNAL USERS OF

CONTENT DELIVERED VIA CYGNUS' WEB SITES AND REPRINT OPERATIONS.

. INCREASED CYGNUS WEB TRAFFIC 25% USING NEW INTERACTIVE CONTENT

APPLICATIONS, AFFLIATE PARTNERSHIPS, ORGANIC AND PAID SEO, KEYWORD,

AND WEB SITE USE METRICS TO IDENTIFY AND IMPLEMENT NEW CONTENT AND

MEDIA AS REQUESTED BY USERS.

. INCREASED REED BUSINESS AFFLIATE PARTNERSHIP AND CONTENT LICENSING

REVENUES 200% DURING TENURE REACHING AN ALL TIME HIGH OF $7.1M USING

CUSTOMIZED FEEDS FOR KEY CLIENTS AND CONTENT/ADVERTISING PRICING

PROGRAM

. DIRECTED ALL LICENSING, AFFILATE PARTNERSHIPS, AND ONLINE PRODUCT

DEVELOPMENT EFFORTS FOR REED BUSINESS UK, NETHERLANDS AND AUSTRALIA,

GROWING NEW REVENUE AN AVERAGE OF 50% FOR ALL THREE REGIONS

. CREATED NEW COMBINED ADVERTISING AND CONTENT PRICING PROGRAM FOR REED

BUSINESS WHERE AMOUNT OF AD SPENDS DETERMINED CONTENT DISCOUNT.

SUPPLIERMARKET.COM AND MRO.COM WERE BOTH EARLY ADOPTERS OF THIS

PRICING PROGRAM WITH A TOTAL EXPENDITURE OF $210,000.00.

. DIRECTED REPUBLICATION EFFORTS FOR REED BUSINESS US IN EASTERN EUROPE,

RUSSIA, AND KOREA, CLOSING JOINT VENTURE WITH TRADEMEDIA POLAND FOR

DESIGN NEWS, PLANT ENGINEERING, AND CONTROL ENGINEERING TITLES IN

POLAND, RUSSIA, AND CZECHOSLOVAKIA, AND TEST & MEASUREMENT WORLD

KOREA, RESULTING IN NEW REVENUE OF MORE THAN $200,000 PER REGION PER

YEAR.

. SOLD THE FIRST EVER SIX FIGURE CUSTOM PRICING PROGRAM AT LEXISNEXIS TO

BAIN & COMPANY, BOSTON, MA, AND DEVELOPED SUBSCRIPTION PRICING PROGRAM

FOR OTHER CORPORATE CUSTOMERS.

. DIRECTED ALL LICENSING, PRODUCT PACKAGING AND PRICING, AFFILIATE

MARKETING, GENERAL MARKETING, AND EVENT MANAGEMENT FOR THE LEXISNEXIS

LIBRIARIAN MARKET SEGMENT. MARKET GREW 25% DURING TENURE. CLOSED AND

MANAGED KEY CONTRACTS FOR MCGRAW HILL, FORBES, CAMBRIDGE SCIENTIFIC,

TIME-LIFE, CONDE NAST, REED BUSINESS (ALL REGIONS), CNN, UPI, GALE AND

PROQUEST.

. DIRECTED LEXISNEXIS NON-US CONTENT LICENSING AND PRODUCT SOLUTIONS,

GROWING INTERNATIONAL MARKET AND CONTENT REVENUE 25% AND EXTENDING LN

BRAND SUCCESSFULLY IN FAR EAST, SOUTH AMERICA, EUROPE, AND UNITED

KINGDOM, AND CLOSING CORE LICENSES WITH SOUTH CHINA MORNING POST,

FINANCIAL TIMES, DER SPIEGEL, JAPAN TIMES, AP, AUSTRALIAN ASSOCIATED

PRESS, ASIA PULSE, BBC, AND HANDELSBLATT.

. CREATED FIRST EVER SALES SUPPORT CONSULTANT ROLE FOR LEXISNEXIS THAT

IS NOW AN INDUSTRY STANDARD ADOPTED BY ALL OF LEXISNEXIS KEY

COMPETITORS INCLUDING WEST AND FACTIVA.

. DIRECTED GLOBAL RESTRUCTURE OF NEXIS DATABASE PRODUCTS INCLUDING ALL

CLIENTS' CREATIVE AND MARKETING COLLATERAL PRODUCED FOR THIS NEW

PRODUCT LAUNCH.

. COLUMNIST FOR "SEARCHER ONLINE", "PUBLISHER TRENDS" FEATURE, COVERING

ALL ASPECTS OF NEW MEDIA AND PUBLISHING

PROFESSIONAL SUMMARY

THE BERRY COMPANY. 3170 KETTERING BLVD, DAYTON, OH 43549

FEB. 2009 TO PRESENT

SR. DIGITAL PRODUCT MANAGER, WWW.CBYP.COM

. DIRECT ALL SEARCH ENGINE OPTIMIZATION & MARKETING CINCINNATI BELL

YELLOW PAGES ONLINE WEB SITE (WWW.CBYP.COM) FOR GYM AND OTHER

VERTICAL SEARCH ENGINES

. DIRECTED AND RELEASED NEW DIGITAL COUPON EFFORT ON CBYP.COM FOR

BOTH MAIN AND MOBILE SITES THAT RESULTED IN A 20% INCREASE IN

TRAFFIC TO WWW.CBYP.COM/COUPONS WITHIN TWO WEEKS OF RELEASE.

. NEGOTIATED & CLOSED PARTNERSHIP WITH MOBILECOUPONS.COM FOR

PLATFORM & COUPON PRODUCTION/DISTRIBUTION.

. DIRECTED MARCOMM EFFORTS FOR EMAIL BLITZ, SALES AND

CUSTOMER COLLATERAL, PRESS RELEASE FOR PRODUCT LAUNCH.

.

. DIRECT ALL CONTENT ADDITIONS & AFFILIATE RELATIONSHIPS FOR CBYP.COM

. CREATE NEW ADVERTISING PROGRAMS & PROMOTIONS DESIGNED TO DRIVE

INCREMENTAL REVENUE OPPORTUNITIES FOR CBYP.COM

. MANAGE TRANSITION FROM PRINT TO DIGITAL FOR CBYP.COM

. IDENTIFY AND DIRECT NEW DISTRIBUTION CHANNEL EFFORTS FOR CBYP.COM

. MOBILE WEB

. TWITTER

. FACEBOOK

. YOUTUBE

. COUPON AGGREGATORS

. CREATE ALL PRODUCT SPECIFICATIONS AND TRAINING MODULES FOR SALES

TEAMS FOR CBYP.COM

. CREATED ALL CUSTOMER COLLATERAL INCLUDING EMAIL BLITZES, SMART

STATEMENTS, AND MASS MEDIA ADVERTISING

C2 CONSULTING, 4913 SHANNON WAY, MIDDLETOWN, OH 45042 JAN.

2008 - FEB 2009

. PRESIDENT OF CONSULTING FIRM SPECIALIZING IN MARKETING

COMMUNICATIONS, DOCUMENTATION SUPPORT, AND DIGITAL INITIATIVES FOR

SMALL AND MEDIUM SIZED BUSINESSES.

. CLIENTS

o MORNINGSIDE PARTNERS, LLC, 4200 FORBES BLVD, SUITE 200,

LANHAM, MD 20706

o MANAGED CONTENT LICENSES FOR ASSOCIATED PRESS, CONGRESSIONAL

QUARTERLY, VOXANT AND BLOOMBERG.

o DIRECTED ALL MARKETING COMMUNICATIONS ON NEW PRODUCTS &

SERVICES

o WORKED WITH LICENSEES TO DEVELOP NEW PRODUCTS ALIGNED WITH

WEB AND DISTRIBUTION CHANNEL STRATEGIES

o MARQUIS WHO'S WHO

o UNLIMITED PRIORITIES

CYGNUS BUSINESS MEDIA, 11720 BELTSVILLE DRIVE, BELTSVILLE, MD 20705

VICE PRESIDENT, CONTENT INNOVATION & LICENSING

JAN. 2007 - DEC. 2007

. MANAGED ALL INBOUND AND OUTBOUND CONTENT ARRANGEMENTS FOR CYGNUS

WEB PROPERTIES

. NEGOTIATED, CLOSED AND IMPLEMENTED ONLINE PERMISSIONS SERVICE USING

THE ICOPYRIGHT SOLUTION THAT EARNED $50,000 INCREMENTAL IN FIRST

SIX MONTHS

. WORKED WITH BRAND DIRECTORS FROM EACH VERTICAL SEGMENT TO IDENTIFY

AND CLOSE AFFILATE PARTNERSHIPS: BUILDCENTRAL, EQGURU AND

ICOPYRIGHT..

. DIRECTED ALL SEARCH ENGINE OPTIMIZATION AND SEARCH MARKETING

ACTIVITIES FOR CYGNUS WEB PROPERTIES

o WEB SITE TRAFFIC HAS INCREASED 25% DURING TENURE

. NEGOTIATED NEW CONTENT BLOCKS FOR SELECTED WEB PROPERTIES INCLUDING

KNOWLEDGESTORM.COM, AND WORK.COM

. WORKED WITH INTERACTIVE TEAM TO ASSESS AND IMPLEMENT WEB ANALYTICS

PROGRAM FROM HITBOX.

. MANAGED PPC CAMPAIGNS WITH GOOGLE AND YAHOO.

REED BUSINESS INFORMATION, 360 PARK AVENUE SOUTH, NEW YORK, NY

10010

VICE PRESIDENT, NEW MEDIA LICENSING AND BRAND DEVELOPMENT

1999- 2007

. CLOSED KEY CONTENT AND AFFILIATE DEALS WITH BLOOMBERG AND

SUPPLIERMARKET.COM FOR RBI'S PURCHASING MAGAZINE TOTALING OVER

$200,000 PER YEAR.

. GREW RBI US CONTENT REVENUE OVER 200%, AND UK AND NETHERLANDS

CONTENT REVENUE 100%

. DIRECTED AND CLOSED ALL PRODUCT DEVELOPMENT, JOINT VENTURE,

REPUBLICATION AND DISTRIBUTION ARRANGMENTS WITH INTERNATIONAL

PARTNERS INCLUDLING TRADEMEDIA POLAND, TEST & MEASUREMENT WORLD

KOREA, AND CONTROL ENGINEERING RUSSIA. NEW REVENUE FROM ALL THREE

REGIONS EXCEEDED $200,000 PER TITLE/REGION IN FIRST YEAR.

. DEVELOPED AND LAUNCHED NEW PRICING PROGRAM THAT COMBINED

ADVERTISING AND CONTENT SALES

. CREATED AND ANNOUNCED NEW LIFELONG LEARNING PROGRAM ALLIANCE

PARTNERSHIP AND ESTABLISHED LINKING AND REVENUE SHARE ARRANGEMENTS

WITH COURSE PROVIDERS IN ENGINEERING AND AUTOMATION.

. DIRECTED STRATEGY, MARKET COMMUNICATIONS, AND PRODUCT DEVELOPMENT

FOR E-COMMERCE AND COPYRIGHT SOLUTIONS (ECNEXT, RIGHTSLINK)

LEXIS-NEXIS, 9443 SPRINGBORO PIKE, DAYTON, OH 45342 1983-

1999

SR. DIRECTOR, PUBLISHER RELATIONS

1997-1999

. WORKED WITH LEXISNEXIS STRATEGY AND EXECUTIVE TEAM TO IDENTIFY

CORE PRODUCT AND CONTENT SOLUTIONS FOR LEXISNEXIS CUSTOMERS

WORLDWIDE.

. MANAGED KEY BUSINESS RELATIONSHIPS WITH CORE PUBLISHERS,

NEGOTIATING ROYALTY AMOUNTS AND CONTRACTS FOR MCGRAW-HILL, TIME-

LIFE, FORBES, CMP, US NEWS, AP, PENTON, CHICAGO TRIBUNE,

PHILLIPS, AND SEVERAL NON-US PUBLISHIERS INCLUDING FINANCIAL

TIMES, THE ECONOMIST/EIU, TORONTO STAR, SOUTH CHINA MORNING

POST, AND GAZETA MERCANTIL.

. WORKED WITH ALL PUBLISHER PARTNERS TO ENSURE PUBLISHERS ARE ON

BOARD WITH NEW PLATFORMS AND SALES CHANNELS FOR BOTH DOMESTIC

AND NON-US CUSTOMERS

DIRECTOR, NON-US CONTENT AND PRODUCT DEVELOPMENT

1994-1997

. RESPONSIBLE FOR ALL INTERNATIONAL PRODUCT, PLATFORM, CONTENT

LICENSING, AND DATA STRATEGY FOR NON-US MARKETS. MANAGED P&L OF

$30M AND TEAM OF 3 MARKETING, 2 CONTENT AND 2 CUSTOMER SUPPORT

PERSONNEL.

. DIRECTED PLATFORM, LANGUAGE AND LIBRARY SPECIFICATIONS FOR ALL

NON-US PRODUCT AND CUSTOMER SEGMENTS - PRODUCT REVENUE GREW 40%,

MARKET REVENUE 25%

. SIGNED MAJOR DEALS WITH TORONTO STAR, TORONTO SUN, CANADIAN

BUSINESS AND CURRENT AFFAIRS, CBC TELEVISION, CTV TELEVISION,

INFOLATINA, ASIA PULSE, GAZETA MERCANTIL, AND AUSTRALIAN

ASSOCIATED PRESS.

DIRECTOR, BUSINESS LIBRARIAN RELATIONS

1990-1997

. DIRECTED ALL PRODUCT DEVELOPMENT, CONTENT LICENSING, TRAINING,

MARKETING, TRADE SHOWSS AND CUSTOMERS SUPPORT ACTIVITIES FOR

LEXISNEXIS CORPORATE LIBRARY SEGMENT

. MANAGED TEAM OF 25 INCLUDING TWENTY FIELD BASED FORMER LIBRARIANS

AND FIVE HEADQUARTERS PRODUCT AND MARKETING STAFF

. P&L RESPONSIBILITY OF $60M

. PRODUCT REVENUES GREW 45% AND MARKET REVENUES 15% DURING TENURE

. WORKED DIRECTLY WITH EXECUTIVES AT KEY ACCOUNTS INCLUDING VIACOM,

SONY, LOS ANGELES TIMES, NEWSCOM, CNN, AND US TODAY, TO IDENTIFY

AND IMPLEMENT DATA CONTENT NEEDS, PACKAGING AND INTERFACE DESIGN

REQUIREMENTS.

. INTERFACED WITH DAYTON BASED EXECUTIVE STAFF TO NEGOTIATE AND

OBTAIN RESOURCES TO IMPLEMENT PLANS AND PROGRAMS IN SUPPORT OF

MAJOR LIBRARIAN CUSTOMERS USING BUSINESS PLAN AS REQUIRED.

. DEVELOPED MARKETING PROGRAMS INCLUDING SUPPORT OF SPECIAL LIBRARIES

ASSOCIATION, MEDICAL LIBRARIES ASSOCIATION AND LOCAL LIBRARIAN

CHAPTERS, PRODUCT DEVELOPMENT STRATEGY, AND ADVERTISING CAMPAIGNS

FOR THE LEXISNEXIS PRODUCTS AND SERVICES.

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EDUCATION & PROFESSIONAL AFFILIATIONS

. MASTERS IN LIBRARY SCIENCE, SIMMONS COLLEGE, BOSTON MA

. BACHELOR OF ARTS, BRANDEIS UNIVERSITY, WALTHAM, MA

. SPECIAL LIBRARIES ASSOCIATION (SLA MEMBER SINCE 1979)

. AMERICAN LIBRARIES ASSOCIATION (ALA MEMBER SINCE 1980)

. SOFTWARE & INFORMATION INDUSTRY ASSOCIATION (SIIA) - CONTENT BOARD

MEMBER

. EXECUTIVE WOMEN'S GOLF LEAGUE

PUBLISHED WORKS & WORKSHOPS

. COLUMNIST FOR SEARCHER MAGAZINE, "PUBLISHER TRENDS" FEATURE

. SIIA GLOBAL INFORMATION SUMMIT, AMSTERDAM 2006, "INTERNATIONAL

PARTNERING & CONTENT LICENSING"

. UPGRADE, THE MAGAZINE FOR THE SOFTWARE AND INFORMATION INDUSTRY

ASSOCIATION, MAY/JUNE ISSUE, "LICENSING CONTENT: TIPS AND TRICKS"

. MARCEL DEKKER, ENCYCLOPEDIA OF LIBRARY SCIENCE, 2003 EDITION.

"GUIDE TO DIGITAL LICENSING"

. GUEST EDITOR, TECHNOLOGY ISSUE OF FALL, 1994, SPECIAL LIBRARIES

JOURNAL

. "MARKETING THE LIBRARY: BLUEPRINT FOR ACTION", WILSON LIBRARY

BULLETIN

. " DIALOG FOR THE NEXIS SEARCHER", DATABASE SEARCHER MAGAZINE

. " VALUE PROPOSITIONS AND LIBRARIES" PUBLISHED FIRST IN LIBRARY

MANAGEMENT QUARTERLY, THEN REPRINTED IN PROCEEDINGS OF DEFENSE

TECHNICAL INSTITUTE

. "COPYRIGHT IN THE ELECTRONIC AGE" - PUBLISHED IN SPECIAL LIBRARIES

ASSOCIATION "SPECIALIST"

. " COLLECTION DEVELOPMENT FOR THE NEW MILLENNIUM", CE COURSE,

SIMMONS COLLEGE

. "NEGOTIATING FOR SUCCESS" - INTRANET/INTERNET WORKSHOPS,

CONFERENCES

. "THE CONTENT CONUNDRUM", SIIA ANNUAL CONFERENCE

. "NEW ROLES, NEW TOOLS FOR LIBRARIANS - SLA, FLORIDA & CARIBBEAN

CHAPTER MEETING AND UCLA LIBRARY SCHOOL GUEST LECTURER.

. " LOST IN THE CONTENT JUNGLE"; KEYNOTE SPEECH AT AUSTRALIA ONLINE

2003

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