Director Manager

Richard Zempel – Creative Director

TEL: 314-***-**** Website: www.z-lance.com abm45z@r.postjobfree.com

Marketing, Branding, All Media Communications

Responsibilities including initial creative strategies and final creative decisions on all brand

and account communication assignments. Key manager collaborating with account

management and client brand management to institute creative strategy, develop

communication tactics, media options, develop creative approach and decide on assignment

parameters. Direction of creative team members in assigned tasks, overseeing stylistic

approach and enforcing creative practices, procedures and quality standards for the

company. I have a proven track record as a prolific idea generator, writer and new business

winner with over $100 million in agency business growth. I have a high level of success in

national campaign development, writing for all traditional and digital media, presenting,

mentoring and managing creative people, shepherding assignments and managing budgets

of all sizes and complexity. Educated in Mass Communications, Psychology, Fine Arts and

Design. Professionally trained and raised through the ranks at DMB&B World HQ, when it

was the 6th largest agency in the world.

Highlights

Created “Just Say Natural” $22 mil. comedic spokesman national TV, Print, Radio

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campaign for Natural Light Beer

Created the “Taste the Rainbow” fantasy TV, print campaign for Skittles Candy

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Directed Budweiser Contemporary Adult Multi-media Campaign for five years.

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Directed and produced the Music Artist Radio “This Bud’s For You” Program with 30+

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celebrity recording artists for seven years.

Hired freelance to direct part of the creative pitch that won the $25 million Michelob

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account back for DMB&B.

Co-Founded Schupp Co. as VP, Exec. CD with $35 mil. Bud Light Spotlight account

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Won $19 mil. O’Doul’s Non-Alcohol Brew Account for Schupp Co.

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Created/Won $50 mil. “Bud Light Live” national-scale local multi-media promotion

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(58 markets) as VP, Group CD for LaSalle Group

Cast 10 year-old Britney Spears for Maull's BBQ Sauce TV (highlight?)

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Experience

Freelance 10/2005 – Present Creative Director/Writer/Producer

Momentum/St. Louis 6/2004-10/2005 Creative Dir./Producer

LaSalle Group 8/1998-6/2004 VP, Group Creative Director

Freelance 6/1996 – 8/1998 Creative Director/Writer/Producer

Schupp Company, St.L 10/1993-6/1996 VP, Executive Creative Director

Freelance 2/1990-10/1993 Creative Director/Writer/Producer

DMB&B/St. Louis 9/1983-2/1990 Writer, promoted to VP, Creative Dir.

Creative Management Committee

Agency Accounts

Budweiser, Southwestern Bell, Bud Light, Skittles Candy, Michelob, Busch, O'Doul's, Bud

Ice, Bacardi Silver, Anheuser-Busch Corp., Sea World, Venture Stores, Monsanto,

Enterprise Rent-A-Car, General Motors Corp., Cadillac, Pontiac, Buick, Shell Oil, Verizon,

Buster Brown/Naturalizer Shoes, Ralston-Purina Fancy Feast, Special Dinners Cat Food,

Purina Mills, Michigan Tourism, GMAC Insurance, Bombardier ATVs, Aunt Jemima, The

Sporting News, GPX, Bantam and Auvi Electronics, EarthGrains Breads, Con Agra Foods,

St. John's Bank, Kilz Primers, Red Lobster, M&M/Mars, Chi-Chi's, Casa Gallardo, Burger

King, Hardee’s, Con-Agra/Banquet Foods, LaBatt’s Beer, Winston Cigarettes, Vidal

Sassoon.

Freelance Agency Clients

DMB&B/St.L, DDB/Chic, Momentum/St.L, NKH&W/Kansas City, J. Walter Thompson/Detroit,

Arnold Worldwide/St.L, Glennon Advertising/St.L, Kupper-Parker,St.L,, Omni

Communications/Springfield, IL, Osborn & Barr/St.L, Advertising Savants/St.L.

Propaganda/St.L, Drive Agency/St.L, Thunderbolt Mktg./St.L, Cohesion/St.L, Glennon

Adv/St.L, Noble & Assoc./Springfield, MO, Hughes Adv/St.L, Waylon Co./St.L

Freelance Account Experience

Phillips 66, Michelob, Jack Daniel's Whiskey (Internat’l TV), Bennigan’s Restaurants, Sea

World, Ford Motor Co., Enfamil Baby Food, Turtle Wax, Mo. Baptist Hospitals, Shawnee

Mission Medical Center, St. Louis Post-Dispatch, Monsanto, Federal/Black Cloud

Ammunition, PayDay Candy Bar, Heath Candy Bar, Southwestern Bell Mobile Systems,

Ralston Purina Katfish Pickins, Spree Candy, Maull's BBQ Sauce, Missouri Tourism,

McDonald's Restaurants, May Company Stores, AAA Auto Insurance, Johnsonville Foods,

Chilli Man Chili, Farmland Foods, Trendmasters Toys, National General Insurance, Sprint

Communications, Outboard Marine Corporation, Prairie Farms Dairy, U.S. Soybean Board,

SluCare Health, St. Louis Catholic Schools.

Education

Whittier College, Los Angeles.

Southern Illinois University, Edwardsville

5 years – 2 completed majors, 2 nearly completed minors. Hired before graduation. GPA 3.5+

Creative Awards

Multiple: Clios, One Shows, Mobius, Addys, Ad Age 100 Best, International Broadcasting

Awards, Telly Awards, New York Internat’l Film Festival, U.S. TV Commercials Festival,

Marconi Radio Awards, Internat’l Radio Festival of New York. Singles: Addy Copywriter of

the Year, Emmy, Clarion, Andy, others.

Achievements/Honors/Affiliations

University of Missouri Advisory Council Board Member 1993-1997

Central School of Visual. & Performing Arts PTO Board & Steering Committee 2007-2008

Marketing Committee and Website Development Committee Chairman

References

Include Charlie Claggett, Jamison Braun, Bill Braun, Mark Schupp, Maureen Borkowski,

Ray McAnallen, Laura Tomlinson, Tom Rogers, Alanna Dugan, Jeff Hershel, Eduardo

Neivenhuyzen. Rob Petrovich, Amy Wooldridge. Read some references on Linkedin.com

Richard Zempel

3859 Flora Pl. St. Louis, MO 63110 abm45z@r.postjobfree.com

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