Sales Executive

ABIGAIL G. SEE

Over * years of experience as an innovative and forward thinking

marketing professional looking for a senior level position where I can

utilize my personal creativity and experience to drastically impact

marketing position and strategy, sales and brand awareness for an

organization. Ability to find a brand that resonates with the buyer

market and target them using strategic advertising efforts that result in

successful expansion of the market share and consumer awareness.

EXPERIENCE

Fraser Wallace Advertising

10/06 - Present

Senior Account Executive

Manage comprehensive portfolios for over 150 communities including NVR/Ryan

Homes and Paradigm Management Companies

. Excellent client relations management highlighted by a track record of

positive results in a service intensive business

. Advise the client in creation of strategic creative positioning, Media

and Marketing budgets/schedules, online advertising, Search Engine

Management, social networking, online campaigns, website development,

Direct Mail, E-marketing, print ads and all branding collateral

. Implement and Manage online marketing campaigns with an increase of

web site traffic and conversions by 30 percent.

. Evaluate SEM and media tracking reports to determine effectiveness of

different media sources, adjust budgets accordingly

. Responsible for sales of new clientele earning the company an excess

of $750,000 annual revenue

. 2008 MAME Awards and 2009 GALA Awards for Best Overall Campaign,

Website Design and Print Campaign

. Budget administrations, media planning/buying/negotiations and

evaluations

Apartment Showcase - The Washington Post Company, Greater Washington

Publishing Inc. 08/04 - 10/06

Account Manager

Responsible for managing print and online advertising accounts for William

C. Smith, Post Properties, Camden and Home Properties

. Awarded Top Sales Executive for Print the entire year of 2005

. Awarded Top Sales Executive for Internet sales 3rd quarter 2006

. Managed over 75 property management accounts with annual revenue of

$1.5 million

. Negotiated with top-level marketing executives within property

management, adding 35 new accounts to the Apartment Showcase and

increasing revenue by approximately $650,000 over 1.5 years

. Converted over 25 accounts from competitor apartment guides through

customer focused selling skills

. Analyze customer results and recommend strategies to generate

additional business and increase revenue

. Renewed 99% of accounts in 2004

. Assist co-workers in achieving team goals by sharing best practices

Apartment Shoppers Guide - Primedia Inc.

08/02 - 8/04

Account Executive

Responsible for prospecting, selling, and managing Property Management

accounts including Bozzuto and Lincoln Properties

. Awarded Top Sales Executive for Print 4th Quarter 2003, 1st and 2nd

Quarter 2004

. Responsible for relationship maintenance to 65 accounts of nationally

renowned Property Management companies

. Surpassed monthly quota by 150%; closing ratio of 60%

. Nationally ranked on the sales tracker among the top 50 of 1000 sales

reps; Ranked top sales team of the mid-Atlantic region and third in

the nation

. Developed new business through cold call prospecting resulting in

annual revenue of $550,000

EDUCATION

Virginia Polytechnic Institute and State University, Blacksburg, VA

08/98 - 05/02

Bachelor of Arts, Communication Studies-Public Relations, Minor in

Psychology

. Deans List 2002

. Vice President of Public Relations Student Society of America (PRSSA)

-Presidents award 2002

. Event coordinator of Communications Connections 2002 seminar

. Secretary of the Virginia Tech Women's Club Lacrosse Team

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