Manager Sales
Resume:
Larry W. Helton
**** ****** *** **********, ** 72762 (H 479-***-**** (F) 479-***-****
(C) 479-***-****
************@***.*** or ***************@***.***
Summary of Qualifications
Tactical Sales ( Branding ( Alliance Building ( Business Expansion and
Growth ( Marketing Promotions (Marketing Strategy ( Marketing
Communications ( Competitive Analysis ( Business Development ( Product
Launches (Integrated Marketing ( Profit Improvement ( Research and Analysis
( Multimedia Advertising ( Online Marketing (Competitive Market Positioning
( Campaign Management ( Merchandising ( Product Licensing ( Product
Training ( Retail Development ( Licensing Contracts and Products
Professional Experience
Director/ Business Development and Licensing, NASCAR, Inc. Bentonville
AR. 2005-2009.
Managed all aspects of sales and marketing relationships with the company's
largest revenue-producing national accounts. Create marketing plans and
develop ongoing corrective plans to steer profit results to projected
targets for Walmart, Sam's Club, Costco, AFFES and Dillard's. I have been
accountable for multi-million dollar Market Funds for promotions. Create
customized product promotions for each retailer; determine store signage,
display product placement, print and on-line advertising, pricing and
communications. Perform industry intelligence on competitive products and
analyzed customer trends. Foster and nurture strategic relationships in key
departments with retailers to drive key initiatives. Collaboration with
strategic partners, including P&G, Kraft Foods, MM Mars, EA Sports, Sony
Electronics, Kellogg's, Goodyear, Unilever and Kimberly Clark on promotion
merchandising and marketing initiatives to enhance retail sales. Called on
over 75 buyers, DMMs, SVPs for sales, marketing, and merchandising
solutions to drive day-to-day sales, distribution and promotions.
o Responsible for managing the 115+ licensees at Walmart, Sam's Club
o Responsible for strategy and volume growth for Walmart & Sam's
Club
o Responsible for business development at Walmart and Sam's Club,
Costco, AAFES, BJ's and Dillard's
o Responsible for managing the strategy of the sport into the Mass
Channel
o Sold several new licensees to the sport for $3M in additional
revenue
o Responsible for development of Marketing programs at Walmart,
Sam's,
o Walmart .Com, Costco, and BJ's Wholesale
Walmart National Operations Manager, The Gillette Company
Bentonville, AR 2001-2005
o Develop account rapport and define strategy for sales and
operations
o Define, prioritize, and communicate all executional activities for
the 3 retail groups
o Responsible for Retail Execution
o Responsible for 3rd party merchandising companies
o Penetrate Walmart Store Operations / At the Div, RVP level
o Responsible sales growth on $1.48 billion in (POS).maintained
Increase of +14.6
o Gillette Manager of the year Award 2002
o Made Circle of Excellence Award and trip last 3 years
Walmart Planning Manager, The Gillette Company
Bentonville, AR 1998-2001
o Define, prioritize, and communicate all executable activities for
the group
o Responsible for all business unit's Retail Execution
o Responsible for 3rd merchandising company
o Manage Walmart Store Operations / Policies
o Responsible for $1.0 billion in (POS)
o Made Circle of Excellence award in 1999 and 2000
National Field Operations Manager, Duracell USA, The Gillette Company
Bentonville, AR 1996-1998
o Manage and direct merchandising activities for Walmart
o Manage Rep's Ltd. (450 merchandisers)
o Responsible for all Walmart Store operations
o Increased POS by 16.4%- Increased share by 2.7 points
o Vendor of the Year- 1st Quarter of 1997, 1998, and 1999
PIA Merchandising Co., Inc. 1995-1996
Vice President Business Development, Bentonville, AR
o Managed Walmart operations and all personnel
o Responsible for 45 Fortune 500 clients
o Increased revenue 72% in 1996
o Added PIA's largest client- Energizer Increased revenue 33% in 1997
o Increased profits to 36% dollars earned- Increased revenue 33% in
1997
o Initiated the Supercenter Division of PIA I added night sets for
Walmart.
Cross Mark / Alpha One 1986-1995
Business Manager / Department Manager, Little Rock, AR
o Managed $66 million in sales. Managed 16 people including
o Managed 16 manufacturers including Revlon, Lederle Labs, Bausch and
Lomb, Duracell, Fuji Film, Dep Hair Products, and Burroughs
Wellcome
o Responsible for 16 People and P & L
Education
Virginia Western College, Roanoke Va.
Professional Training
o Miller Heiman, Strategic Selling and Time Management
o Dale Carnegie Public Speaking
o SMU/VMI - Executive Training classes
o Gillette University Management training
o University of Arkansas Operations and Retailing Trends
o Gillette CONA Gold Training Classes 13 completions
Awards
o Gillette Circle of Excellence 1999-2000-2001-2002-2003
o Received the Peter G.Veile Award for outstanding Effort 2002-2003
o Gillette Manager of the year Award 2002
o Duracell Winner Circle- 1999
o Broker of the Year- 1994, 1996, and 1997
o Vendor of the Year 1997
o Regional Broker of the Year- 1995
o Presidents Circle- 1995
o Salesman of the Year- 1993
Technical Skills
o Proficient with Microsoft programs
o MS Power Point, MS Excel, MS Word, MS Outlook,
o PFMS, SAP Accounting, Intercept, Pro Space, Retail Link
o Beginner with MS Access
2010
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