Michelle Radcliffe

Box * ( Worthington, Ohio ****5

Home: 614-***-**** ( Cellular: 614-***-**** ( abm3h7@r.postjobfree.com (

http://www.linkedin.com/in/radcliffem

Business Development ( Marketing/ Sales ( Account Management

Delivering Interpersonal Skills ... Problem Solving ... Team Playing ... Program

Facilitation Expertise

Strengths & Knowledge Career Highlights

Target Marketing Strategized, executed and guided promotional products

Needs Assessment start-up into $1 million business amidst extremely

Team Leadership competitive industry environment.

Major Account/National Performance recognized with 2007 Sales Excellence

Sales Silver Achievement for increasing sales 60% and

Client winning 4th Quarter Incentive Bonus Contest;

Maintenance/Retention President's Club 2008 & 2009.

Creative Marketing Developed unique safety incentive program for Big Lots

Strategies stores, reducing Workers' Compensation and insurance

Program Implementation costs for 1,400+ stores and 35,000 associates

Vendor Negotiations nationwide; designed as 2-year program and

New Market Identification progressively renewed for 9 years.

Delivered less than 1% error rate throughout 20+

years, in meeting deadlines; considered vital with

orders dealing with special event dates.

Secured competitive bid with The Ohio State University

Hospital, saving client $15,000 annually (effectively

maintained contract for 4 years) outperforming

previous major jewelry manufacturing company

Professional Experience

Confidential ... Ohio 2005 to Present

Distributor of promotional products, business gifts, awards, corporate

clothing, and presentational materials.

Account Executive

Developed territory focusing on sales and execution of promotional

programs (to enhance sales/marketing and performance) to area businesses;

spearheaded sales lifecycle including account needs analysis,

presentations, strategic development and implementation, vendor

management, and client satisfaction.

. Performance recognized with 2007 Sales Excellence Silver Achievement

for increasing sales 60% and winning 4th Quarter Incentive Bonus

Contest; President's Club 2008 & 2009.

. Notable clients include The Scotts Company, OSU Fisher College of

Business, Highlights for Children, Motorists Insurance, Crane,

Children's Hospital, and American Dairy Association.

. Facilitated intricate details of new branding campaign "ReFuel", for

Midwest regional office of American Dairy Association, significantly

increasing market awareness.

. Generated unique solution selling initiatives for client promotions

through effective research of 4,000+ suppliers carrying 650,000 items.

Shell & Associates ... Columbus, Ohio 1985 to 2005

Start-up distributor specializing in business gifts, promotional products,

recognition awards, corporate clothing, special event commemoratives, and

incentive programs, to promote branding or increase performance programs.

Owner

Administered all facets of national business operations including

budgeting, marketing, sales account management, vendor negotiations, credit

and collections; implemented and trained 2 administrative assistants on MS

Access & Excel programs to provide better inventory tracking, quality

control, and customer service; guided program lifecycle, from concept

development through execution; developed strategies to achieve branding,

sales and safety performance goals.

. Increased company revenue from $150,000 to $1 million annually (without

carrying debt or bank financing).

. Secured business with large accounts including: Big Lots, Liebert,

Honda of America, Worthington Foods (now Kellogg's), Glencoe McGraw-

Hill, US Post Office, The Ohio State University, The Ohio State

University Hospital, and COSI (Center of Science and Industry).

. Created safety incentive program for Big Lots stores, reducing Workers'

Compensation and insurance costs for 1,400+ stores and 35,000

associates nationwide; designed as 2-year program and progressively

renewed for 9 years.

. Facilitated rapid growth, improved efficiency and accountability of Big

Lots safety incentive program through restructure of program and

coordination of 4 suppliers to function together; collaborated with

vendor production team, IT and fulfillment company management on

implementation of new processes to improve inventory control, and

production deadlines 54%. Account grew significantly as company took

over an additional component from underperforming supplier.

. Discovered niche (not addressed by industry) developing safety

programs; promoted program through various media to capture notable

accounts including Honda, US Post Office (4 cities), and Big Lots.

. Coordinated long term relationships (10-20 years) with customers such

as: Glencoe McGraw-Hill on national branding programs, optimizing

better ROI development between local and regional offices; Worthington

Foods, Modern Builders Supply and Liebert (Emerson) on various

promotional programs.

"US Air Futures" Golf Tour ... Columbus, Ohio January to June 1996

Professional golf tournament event for 130 athletes coming from 37 US

States and 16 countries qualifying for LPGA tour; proceeds benefited "A

Special Wish" charity.

Event Organizer/Marketing Director

Orchestrated Ohio division of golf tour; collaborated with 28

administrative committee members to facilitate 150 volunteer assignments,

pro am recruitment, media coverage, event sponsorships, and housing for

athletes.

. Coordinated with US Air, Coca Cola, Marriott, The Futures Golf

Association, Bent Tree Golf Club, and "A Special Wish" on weeklong

event including a tournament, VIP cocktail party, and Pro Am golf

outing.

. Increased media coverage significantly; lowered overall event costs and

improved cash flow through acquisition of sponsors and donations,

budget eliminations and implementation of new policies.

Education & Professional Development

The Ohio State University (Columbus, Ohio) - Bachelor of Arts in Retail

Management

Educational seminars : Advertising Specialty Institute (ASI) and Promotional

Products Association International

Sales and Marketing Executive Club ( The Entrepreneur Institute ( Ohio

State Alumni Association

Extreme Business Makeovers ( Columbus and Worthington Chambers of Commerce

Seminars

Professional Memberships

Sales and Marketing Executive Club - Board of Directors ( Advertising Federation

Entrepreneur Network - Board of Directors and Public Relations Chair (

Advertising Specialty Institute (ASI)

Worthington Chamber of Commerce ( Columbus Chamber of Commerce

National Association of Professional Salespeople ( Women's Entrepreneur Network

Early Career History

S.E. Bennett - Promotional Products - Sales Executive ( "Top Roundtable

Producer" Award

Brown and Bigelow - Promotional Products - Sales Executive

"Rookie of the Year" ( "Round Table" Award for Sales Performance ( Trained 33 New

Hires in Sales Field

Community Contributions

Ronald McDonald House ( Development Committee & Special Events - 23 years)

Adventures for Wish Kids (13 years) ( A Special Wish (Service Board) ( Opera Ball

Children's Hospital Marathon ( Wine and Food Festival (for charity) ( Race for

the Cure

Bobby Rahal's Pro Am for Columbus Charities ( "US Air Futures" ( "The Memorial" (

LPGA

Columbus Chamber of Commerce (Special Events Volunteer) ( MS Fund Raiser

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