Richard T. Baker
Lebanon, OH 45036
SUMMARY
Highly motivated Graphic Arts "Outside Sales and Marketing Professional"
with proven experience in account development, customer service, and
strategic selling. Consistently a top performer, a dependable and hard-
working team player that establishes customer loyalty, increases territory
sales volume and exceeds company and personal goals.
QUALIFICATIONS
. Strategic Consultant Selling
. Single Source Printing Solutions
. New Business Development
. Print Production Experience
. Communication Skills
. E-Commerce experience
. Pricing/Contract Administration
. Territory Management
. Satellite or Home Office
. Existing Client Relationships
PROFESSIONAL EXPERIENCE
Zellmark Online Marketing (Division of Original Smith Printing),
Bloomington, IL
National Sales / E-Commerce Executive
July 2008 - Present
An ISO 9001 & FSI Certified $40MM award winning commercial printer
. Spearheaded, planned, developed, and launched national E-Commerce
online ordering programs.
. Attracted, cultivated, and retained loyal clients by building a
reputation of integrity & honesty
. Coordinated the planning & logistics of website development, printing
production, inventory, fulfillment, and distribution of product
. Qualified prospects, assessed needs, recommended solutions, negotiated
& implemented pricing
DUPLI ENVELOPE & GRAPHICS, Syracuse, NY
August 2000 - June 2008
Midwest Sales Representative
National provider of online "E-Commerce" printing solutions for "corporate
stationery programs", Digital variable printing, Print-On-Demand, 4-Color
Printing, Envelopes, and general commercial printing; ---utilizing a
proprietary, direct-to-plate online ordering system (DupliOnline).
Providing solutions to many Fortune 500 companies: Retail, Finance,
Manufacturing, Insurance, Banking etc...in OH, PA, KY, IN, TN
. Identified, coordinated, and secured over $1MM in new sales for the
territory
. Developed long term relationships with Corporate Purchasing, C-level
Decision Makers, Procurement, Marketing, Internal Print shops, and
Mailrooms, etc...
. Negotiated complex long term contracts and agreements
. Successful hands on involvement with overall 'program' selling,
implementation, logistics, and setting-up complicated online print
programs, and printing projects
SUPERIOR BUSINESS SOLUTIONS, Kalamazoo, MI March 1998 -
August 2000
Account Executive
Provide single source printing solutions to major accounts in the Dayton,
Cincinnati and Columbus area, utilizing broad network of printing
manufacturers in the Midwest.
. Offset and Digital four color printing including marketing collateral,
custom computer forms,
custom labels (both cut sheet & continuous), cut sheets, snap-outs,
folders, binders, catalogs, tags, computer and copier paper, payroll
checks, A/P checks and vouchers, envelopes, and corporate stationery
programs.
. Established account base with volume over $600,000 annual.
GRAPHIC IMPRESSIONS, Hutchinson, KS January 1996 -
March 1998
Regional Sales Manager
National screen printing company that specializes in fleet and 'Large
format' corporate graphics. Territory consisted of 16 States in the
Eastern United States.
. Identified target markets and secured new business through client
consultation and problem solving strategies.
. Coordinated and facilitated projects from conception to manufacturing
while overseeing application teams.
. Increased territory sales volume 60%, maintaining high profit margins.
CORPORATE GRAPHICS INTERNATIONAL, Mankato, MN April 1992 -
January 1996
District Sales Manager
An ISO 9002 certified $20MM corporate stationery company. Territory
consisted of 3 States.
. Secured sales from Fortune 500 companies in insurance, banking,
finance, retail and manufacturing.
. Established accounts through our "transition teams" at regional
production facilities.
. Successfully negotiated an agreement with a well-known Fortune 100
firm, resulting in a 3-year contract with more than $300,000 in sales
the first year.
THE PRINTING WORKS (now EPIC), West Carrollton, OH October 1984 -
April 1992
Sales Representative
$2MM sheetfed printing company specializing in laser printing, offset
printing, and large volume photocopying.
. Established new accounts through cold-call sales activities and
providing solutions to customers' problems.
. Successfully sold turnkey direct mail programs, bar code projects,
books, manuals and computer reports.
. Attained 30% annual sales growth.
UNITED STATES NAVY, Pacific Stars & Stripes Newspaper, Tokyo, Japan
Customer Service (Lithographer 1st Class Petty Officer)
July 1981 - August 1984
Acquired extensive experience in all aspects of printing operations
including supervision of 20 production employees, clarification of
customers' specifications, production scheduling, quoting and proofing.
. Reduced production lead-time by 5 days by revising job control logs,
developing press calendars and implementing cross-reference card file
systems.
EDUCATION
United States Navy Lithography "A" School, Fort Belvoir, Washington DC,
(Distinguished Graduate) Academic Background: University of Maryland,
Central Texas College, Sinclair College, etc... Completed over 100 college
semester hours in Business, Marketing, and Management.