Marketing Sales
Resume:
Jeffrey C. Bartlett
Sarasota, FL 34235
abm3ed@r.postjobfree.com
Career: To utilize my extensive market research, marketing
consulting, Summary: sales and business leadership skills to continue
to excel as a
Marketing Consulting Professional with the Alexander Group.
Value
Proposition: I am an experienced market research and marketing
consulting professional who has a track record of 22
years of success. Organizations utilize my internal employee
and external qualitative and quantitative market research
experience and talents when they need to find solutions to their
most difficult challenges. My creative and strategic operational and
marketing oriented recommendations have been instrumental in
satisfying my clients' needs and objectives.
An Analytical Focus Designed To Develop Creative Solutions
I am a business leader, entrepreneur and a market research
consultant whose purpose is to successfully satisfy the
marketing needs of hundreds of local, regional and Fortune 1000
companies.
Background: A Successful Strategic Marketing Consultant For 22 Years.
In 1986, founded and successfully managed The Bartlett Group,
Inc.,
a full service business-to-business and business-to-consumer
market research and consulting company based in Harrisburg, PA
(www.bartlettresearch.com). I recently sold The Bartlett Group,
Inc. and have the flexibility to travel wherever and whenever
required.
My specialties included marketing, designing, collecting and
providing qualitative and quantitative information and
recommendations to clients by conducting comprehensive
qualitative focus groups, one-on-one interviewing and
statistical studies.
In addition to my consulting responsibilities, I established and
managed two focus group market research facilities in
Pennsylvania and one in Delaware. My duties included consulting,
staffing, operations, recruiting and administrative.
For 22 years, my focus has been to prospect for new business,
successfully complete the project and develop long term
relationships with my clients.
My quantitative and qualitative market research studies have
included:
. Advertising awareness studies, conducting pre and post
advertising
campaign quantitative studies to measure the awareness
and impact of the creative messaging.
. Branding studies to help a client understand how they are
perceived among customers and non-customers relative to
their competition.
. Segmentation analysis using the PRIZM research system.
. Pricing studies to understand how the client's product and
service is valued among customers and non-customers.
. New product development, conducted hundreds of focus groups
to determine how new products and services are perceived
among the target market.
. Customer satisfaction and loyalty studies to help clients
retain customers and to measure the effectiveness of their
products and services.
Experience: THE BARTLETT GROUP, INC.
A Market Research & Consulting Company
Founder/Owner (1986 - 2008)
(www.bartlettresearch.com)
. The company was established in 1986 and continues to
successfully satisfy the market research and consulting needs
of hundreds of local, regional and national clients.
. I expanded the company over the course of 22 years as a
result of aggressive business-to-business prospecting while
achieving on-going client satisfaction.
. My expertise is in conducting qualitative and quantitative
market research in the healthcare, retail, packaged goods,
telecommunications, manufacturing, financial services
industries.
. I am able to combine my market research experience with my
strong marketing background to assist clients with
implementing the marketing and operational strategies that I
recommend including strategic planning, sales, advertising,
promotions and public relations campaigns.
Education: B.A. in Business Administration from Gettysburg College
References: Available upon request.
Community I serve with The United States Coast Guard Auxiliary, a
Division of
Activity: Homeland Security. I am involved as a volunteer in the
crew program
which patrols Sarasota Bay, Tampa Bay and The Gulf of Mexico
assisting boaters in distress and as a Staff Officer -
Personnel Services,
all on a volunteer basis.
Contact this candidate