Marketing Customer

Norbert Schumacher

*** *. ********** *** #**

Kirkwood MO, 63122

513-***-**** (H)

*******@*******.***

Summary of Qualifications

Quantitative: Broad education and understanding of advanced analytics with

focus on probability & statistics, data mining, operations research and

financial modeling. Experience with these quantitative techniques within

marketing.

Computer Languages: SQL, PL/SQL, PostgreSQL, VBA, S-Plus/R, Access, SAS,

Enterprise Miner, Weka, Java

Professional Experience

Director Analytical Services 2006 -

Maritz Loyalty Marketing, Fenton, MO 2009

Manages analysts and provide financial & statistical insights

to inform marketing strategy.

Provided financial rationale for loyalty programs in financial

services, retail, healthcare and travel industries. Presented

business case findings internally and to client to recommend

refinements to program design.

Predicted likelihood to repurchase via syndicated & demographic

data.

Constructed call-center forecasting models for optimal

staffing.

Provided ad-hoc advanced statistical analysis e.g. customer

lifetime value modeling to predict customer repurchase and

attrition.

Developed and automated point liability forecasts to optimize

cash management.

Built time series forecasting models for inventory management

system.

Managed team of analysts to automate routine reporting and to

customize analytical offerings.

Senior Statistical Consultant 2004 -

Epsilon/Alliance Data, Milford, OH 2006

Directs a team of analysts to inform marketing strategies on

the basis of advanced statistical methods and

develops/researches new statistical/marketing techniques.

Built attrition, retention customer profitability, and customer

lifetime value models

Suggested analytic enhancements to commercial software to

analyze customer retention, profitability segmentation

Designed and oversaw software development (PL/SQL) of

general-purpose householding (record linkage) algorithm

Estimated incurred but not redeemed (IBNR) financials for

loyalty programs

Analytic Team Lead

KeyBank, Cleveland OH

Oversees database management, direct marketing 2003

targeting/analysis, and client relationships while contributing

to strategy development for clients and prospects.

Managing and prioritizing Analytics Department workflow.

Training, and managing Junior Analysts

Involved in creation of analytical models for cross-sell,

acquisition, retention segmentation and potential value models

Analyzed results of various cross-sell, acquisition and

retention campaigns as well as the performance of the

underlying models that informed these campaigns

Norbert Schumacher

Page Two

Senior Database Marketing Analyst

1999 -

Frequency Marketing Inc., Milford OH 2003

Provided a broad range database marketing, data mining, and

analytic support to existing and prospective retention

marketing program clients, including:

Construction of business cases for loyalty marketing programs.

Development and implementation of customized segmentation

designs, customer value metrics and measurement of

attrition-risk.

Creation of standardized financial pro forma software to

forecast ROI and NPV utilizing Visual Basic for Applications.

Creation of general purpose VBA add-ins (Excel & Access) for

use in common statistical analysis of marketing data.

Consultation with clients, creation of custom analytic reports,

and presentation of results to clients.

Actuarial Associate 1996 -

WellPoint Health Networks Inc., Woodland Hills, CA 1999

Monitored claims experience. Developed Visual Basic for

Applications programs to estimate incurred but not reported

claims. Automated distribution of business analysis

Statistics Consultant

University of California, Department of Statistics, Santa 1991-1993

Barbara, CA

Analyzed data and constructed probability models for

researchers from various departments across campus

Teaching Associate

University of California, Santa Barbara, CA 1989-1996

Taught general statistics to economics/sociology/communications

majors.

Taught mathematical statistics

Teaching Assistant 1989-1991

University of California, Irvine, CA

Teaching assistant for a very broad spectrum of courses:

algebra, first and second year calculus, linear algebra,

operations research, mathematical statistics at both the upper

division and graduate levels

Education

MBA (Finance) University of Cincinnati 2002

PhD (Statistics and Applied Probability) University of 1997

California, Santa Barbara

Dissertation: Option Pricing with Infinitely Divisible Returns

MS (Mathematics) University of California, Irvine 1992

BA (Mathematics) California State University, Fullerton 1989

Affiliations

Adjunct Professor Xavier University (Cincinnati) teach

statistics to business students

Theory of Statistical Learning Algorithms - Neural Networks,

Bayesian (aka causal) Networks, Kernel Methods, numerical

analysis for data mining algorithms

Mathematical Finance Theory of option pricing, interest rate

derivatives & capital markets

Quantitative Marketing Customer Lifetime Value models, pricing

& revenue optimization

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