Sales Manager

Summary

Seasoned marketing professional with over 10 years experience driving strategic

growth in targeted markets and gaining product visibility for industry leading

technology companies. Accomplished in the planning and execution of marketing

strategies in support of business goals and objectives. Expertise in directing

the creation of marketing tools and the execution of marketing programs and

campaigns. Solid leadership skills; able to build and guide top-performing

marketing teams. Adept at communicating with customers, prospects, management,

vendors, and internal departments to coordinate overall marketing efforts.

Experience

Keane, Inc. - Healthcare Solutions Division

The Healthcare Solutions Division of Keane is the dedicated healthcare software

and services practice of Keane, Inc., a global product and services firm.

Senior Marketing Manager September 2005 - Present

Responsible for day-to-day management of all marketing programs, tools and

materials for the division

Defined, developed and executed marketing plan to fulfill division sales goals

and objectives

Created and managed Healthcare Division marketing budget, including high level

responsibility for negotiations with key vendors for cost control

Defined and executed Request For Proposal (RFP) and Customer Relationship

Management (CRM) processes, including software tools evaluation, selection and

implementation

Served as Healthcare Solutions Division liaison for international,

cross-functional sales team

Supervised all trade show activities and increased qualified leads by 20%

Planned and managed annual client conference increasing attendance by 15%

Developed and executed e-mail marketing campaigns to drive attendance to trade

shows, web seminars, and user conferences

Created, designed, and implemented Keane Intranet to improve internal

communication

Managed IBM co-marketing partnership to maximize financial and business impact.

Increased co-marketing funds income 500%

Negotiated media buys with industry publications and blogs

Managed industry analyst relations

Served as webmaster for clients only web portal

Managed relationship with outside design firm for development of new print

advertisements

Outback Steakhouse

Sales and Service Training Manager 2003 - 2005

Responsible for training and initial orientation of new servers, hosts and

busers

Trained new employees on restaurant operations and menus as well as maximizing

their earnings potential and increasing restaurant profitability

2004 Outback Steakhouse Trainer of the Year

#1 ranked in sales of Food, Liquor, Beer and Wine

Symon Communications, Inc.

Symon Communications is a global supplier of management solutions for call

centers. Symon's hardware, software and services enable companies to greatly

enhance their internal and external communications by collecting and displaying

real-time information and digital media content to improve call center

operations and customer satisfaction.

Marketing Manager 2001-2002

Led marketing efforts on a new product category for Symon, a software solution

to manage call center workforce

Developed sales tools including Request for Proposal template, sales

presentations, product and sales training documents and on-line help system.

Managed product launch planning as well as the creation of product collateral

and other marketing materials

Conducted market research during initial product development phase and

partnered with product development team to define market requirements for new

features and functions

Managed Beta test program including usability testing of the product and

management of Beta test customers

e-Talk Corporation

e-Talk Corporation is a $60 million software development and marketing leader

in management tools for call centers.

Marketing Manager 1999-2001

Managed collateral, website, and sales tool re-branding during corporate

reorganization and name change

Developed and implemented sales and marketing tools including a Request for

Proposal template, CD based sales tools for corporate sales force including

competitive analysis and research

Designed and implemented targeted marketing campaigns for e-talk website

Created and authored corporate and product brochures & collateral, white

papers, and promotional materials in coordination with outside design firm

Demonstrated e-talk products via online, web-based presentations and industry

trade shows

Education

B.S., Business Administration, Marketing Specialization May 1998

University of Texas, Arlington, TX

Dean's List

Technical Skills

Collateral and HTML Design: Adobe Suite (InDesign, Photoshop, Dreamweaver),

Microsoft FrontPage

Mac OSX, Windows XP/Vista, Microsoft Office

CRM: Longjump CRM, Salesforce.com

Google Ad words

RFP Management: RFP Machine, RFP Express

Content Management: Joomla Content Management System

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