Sales Marketing

ANTHONY J. PULICELLA

***** ********** ***** . **** ******, OR 97034

503-***-**** . abm3ad@r.postjobfree.com

www.linkedin.com/in/tonypulicella

www.youtube.com/user/OneEightyInc

EXECUTIVE-LEVEL MARKETING MANAGEMENT

Senior Marketing & Brand Management / Senior Account Manager

Innovative, detailed and self-motivated executive with a decade-plus of

marketing, branding, event and production excellence. Successful proactive

entrepreneur and team leader. Focused on client growth with a long-

standing reputation of creatively building product/service awareness and

marketing share. Expert in developing and producing multi-layered

campaigns including TV, radio, print and Internet to target specialized

markets. Proven track record of optimizing resources and exceeding client

goals and expectations.

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6-Figure National Media Planning and Purchasing (all mediums) . P&L .

AR/AP/HR ?

6-Figure Event Creation, Development and Implementation . National TV &

Film Content Development, Producer, Director & Broadcast Distribution . 6-

Figure Major Account Sponsorship Sales . Interactive Media Development - CD-

Rom, DVD, QuickTime, Webcast, Social Media Development . 6-Figure Budget

Development and Management . 6-Figure Contract Development . Senior Brand

and Project Development and Management

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PROFESSIONAL EXPERIENCE

ONE-EIGHTY, INC., Portland, OR April 1999 - October 2009

A full-service marketing, advertising and production firm

President & Creative Director

Spent the last decade refining skills into a highly respected branding,

marketing, advertising and production professional. A small business owner

that understands and appreciates working within a budget and how to

maximize a client's dollar. Has developed and implemented successful

marketing & branding strategies for companies of all sizes, from local

entrepreneurs to Fortune 100 corporations. Delivered comprehensive

expertise in media planning and implementation, film & video production,

creative design, copywriting interactive media, contract development and

sponsorship sales. A master of client retention.

Marketing, Sales and Branding Accomplishments:

> Grew sponsorship sales from $20,000 to $250,000 over four years for

Vegetate, a nationally televised snowboarding competition

> Saved 8-year old, failing interactive "Animation" project for Oregon

Museum of Science & Industry (OMSI) by completely re-branding the

project. Used award-winning film/video production and marketing/sales

materials development to land Cartoon Network as primary partner.

> Planned and implemented award-winning 6-figure film/video sales and

marketing project and national media buy for international motorcycle

manufacturer, Big Bear Choppers of California.

> Produced a high 5-figure film/video compilation for Red Bull, NA at

their internationally broadcast "New Years No Limits" event in Las

Vegas. Managed a crew of 10.

> Developed and produced an award-winning Heisman Trophy campaign for

Oregon State University Athletics, including national public

relations, film & video production and website creation and

monitoring.

> Produced a 2-year long filming project for Travel Oregon, the state's

travel and tourism board. Award-winning project comprised of

capturing scenic images of the entire State of Oregon. Footage has

been used internationally to promote Oregon.

Awards & Accolades:

36 international marketing/communications/production awards of excellence

that includes

5 Telly Awards and 2 Summit Creative Awards.

Earlier Career (details on request): Additional experience as Marketing

Manager for Yoshida Group, Portland, OR (consumer products conglomerate),

Account Executive for Koopman-Ostbo, Portland, OR (marcom firm), Account

Executive for Portland Trail Blazers, Portland, OR (NBA franchise)

EDUCATION

Bachelor of Science, Liberal Studies, Oregon State University, Corvallis,

OR

Partial Film & Video Production Resume

Television Shows / Event Production

> Vegetate, 1997-2000: A four-day snowboarding competition held at Mt.

Hood Meadows that included big air, slopestyle, half-pipe and

boardercross events. 1-hour show broadcast on ESPN and FOX Sports.

> Timberline Invitational, 2003-2004: A two-day snowboarding slopestyle

competition held at Timberline Ski Resort on Mt. Hood. 1-hour show

broadcast on Fox SportsNet NW and Resort Sports Network.

> Snowboard Rodeo, 2003-2005: A one-day, "jam session" freestyle

competition held at Mt. Bachelor Ski Resort in Bend, OR. 1 hour show

broadcast on Fox SportsNet NW and Resort Sports Network.

> Race & Ace, 2004-2007: A one-day, ski and golf "fusion" pro-am team

competition held at Mt. Bachelor Ski Resort and Sunriver Resort in

Bend, OR. In 2006, Tamarack Resort in Idaho and Alpental Ski Resort

in Seattle, WA were added to the Bend event (3 shows). hour show

broadcast on Fox SportsNet NW, Resort Sports Network and Comcast

SportsNet NW.

> Bonfire Backyard "Bang", 2007: A one-day "rail jam" snowboard

competition held in downtown Portland, OR. -hour show broadcast on

Comcast SportsNet NW and Resort Sports Network.

Television Commercials (not including multiple "local" Portland-market

spots)

> Western Culinary Institute, 2007: Series of 3 "graduate success

stories" spots aired regionally.

> Big Bear Choppers, 2006-2007: HD spot aired nationally on Versus,

Speed and Dicovery HD networks. Shot on location at Big Bear Lake, CA

using the Ultimate Arm camera car.

> BoS.com 2004-2005: "Right to Wager" gambling advocacy spot aired

nationally in all Top 25 US markets.

Internet-Specific

> BOSPoker.com, 2005: Series of "educational" videos that taught proper

poker terminology as well as playing tips to the viewer. Featured

actor Tom Arnold and shot on-location in Hollywood.

> Big Bear Choppers "Ride The Mountain" rally, 2005-2007: 10-minute on-

line show of annual motorcycle rally held at Big Bear Lake, CA.

Major Corporate Non-Broadcast

> Radisys Corporation - Multiple projects including manufacturing,

events and internal communications

> Big Bear Choppers - international sales and marketing DVD

> Champ Car World Series (international auto racing) - sales and

marketing DVD, including custom messaging to Dubai. Locations include

Long Beach, Las Vegas and Portland

> Rocketsports Racing (Champ Car & TransAm team) - international sales

and marketing DVD

> Luczo Dragon Racing (Indy Racing League team) - international sales

and marketing DVD. Locations include Sonoma, CA and the Indy 500

> Progressive Suspension - international product instructional DVD shot

in LA

> Oregon Film & Video Office - international marketing DVD

Major Corporate Mixed-Use

> Travel Oregon, 2005-2007: 2-year "b-roll" project filming scenic

shots of the entire State of Oregon. Footage shot in Super 16mm film

and used for international travel and tourism promotion for the same.

> Red Bull, NA "New Year No Limits", 2007: 5-day film and HD project

documenting the internationally televised event in Las Vegas

surrounding the world-record motorcycle jump of Robbie Maddison.

> Oregon State University Department of Athletics, 2001: Heisman Trophy

national campaign materials including video, website, logo development

and printed documents for running back, Ken Simonton.

Work samples available at www.youtube.com/user/OneEightyInc

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