LARRY J. RODE
P.O. Box ***
Okoboji, IA *****
H: 712-***-**** ******@*******.*** C: 712-***-****
International Sales and Business Development Leader
Sales and marketing professional with extensive experience in international
sales, marketing, operations, and customer support, with significant
accomplishments in global strategic planning and distribution development.
. Solid understanding of international business practices and regional
cultures with extensive exposure to the Asian, European, and Middle
Eastern markets.
. Strategic export sales and business development with demonstrated
track record of consistently growing revenue and market share.
. Significant knowledge of global channel strategies and commercial
distribution networks.
. Strong mechanical, hydraulic, and electrical aptitude with
comprehensive knowledge of technical terminology.
. Foreign language skills: Intermediate Mandarin Chinese; Basic German
and French.
INTERNATIONAL HIGHLIGHTS
ART'S-WAY MANUFACTURING CO. INC., Export Development Manager
NMC-WOLLARD INC., Regional Sales Director for Asia and Middle East
CLARK MATERIAL HANDING CO., Sales & Distribution Manager for Asia
IMT CORPORATION., Regional Sales Manager for Asia
AMIDA INDUSTRIES INC., Export Sales Manager
KOEHRING CO., Export Sales & Distribution Development
PROFESSIONAL EXPERIENCE
ART'S-WAY MANUFACTURING CO. INC., Armstrong, IA 2007 - 2009
Leading manufacturer of specialized agricultural equipment for the farming
and livestock industries. Products included grinder mixers, hay and forage
equipment, sugar beet harvesters, land and soil grading equipment, and
grain processing systems
Export Development Manager
Spearheaded the strategic distribution selection and development program
for the markets of Europe, Middle East, and Asia. Developed and implemented
all aspects of company's program for expansion into global markets.
Achievement:
. Increased export sales from 1% to 10% of annual revenue within
eighteen months by formulating and leading global strategic
development and expansion program.
. Organized and led the participation in and product displays at
AgriTechnica 2007 and EuroTier 2008 trade shows in Hanover, Germany
resulting in Distributor appointments for Belarus / Russia, France,
Finland, and Germany.
EAST-WEST INTERIOR ACCENTS LLC, Okoboji, IA 2004 - 2007
Retail company for interior design products and services.
Founder / CEO
Steered all operational aspects of business including P&L, business
planning, staffing, sales policies, customer relations, procurement,
product pricing, and financing.
Achievement:
. Developed and implemented the long term business plan to successfully
grow the company to over $500,000 in annual sales in a highly
competitive retail environment
. Supervised a staff of four full-time sales and interior design
consultants with no staff turnover in three consecutive years.
LARRY J. RODE Page Two
NMC-WOLLARD INC., Eau Claire, WI 2000 - 2003
Fully integrated manufacturer of aviation ground support equipment serving
the military, commercial, and corporate aviation industries; tow tractors
for use in specialized heavy industrial handling applications; and front-
end articulated wheel loaders for surface sensitive applications serving
the tree care, landscaping, and nursery markets.
Regional Sales Director for Asia and Middle East (Based in Singapore)
Forged the development and growth of the Asian markets and managed all
regional activities for the company. Responsible for competitive analysis,
strategic sales and marketing research, distribution development, sales
forecasts and budgets.
Achievements:
. Increased regional market share from 10% to 40% during two-year
period.
. Transformed and implemented the regional strategic plan, resulting in
a 200% increase in annual product sales.
. Galvanized the distribution, sales, and service rationalization and
development plans, resulting in the appointment of new distributors in
Bangladesh, Malaysia, the Philippines, Thailand, Taiwan, and Vietnam.
CLARK MATERIAL HANDLING CO., Lexington, KY 1997 - 2000
Manufacturer of forklift trucks serving the global material handling
markets.
Sales & Distribution Manager for Asia (Based in Singapore)
Enriched the distributor relationships in the region through the
application of training and motivational skills to meet the regional dealer
development and sales goals.
Achievement:
. Influenced the turnaround of the Asian sales and distribution network,
resulting in regaining market share and increasing regional sales by
135% within two years.
IMT Corporation, Garner, IA 1988 -
1996
Manufacturer of service vehicles, telescoping and articulated cranes,
hydraulic loaders, and air compressors for the tire, mining, construction,
material handling, and utility markets.
Regional Sales Manager for Asia (Based in Singapore)
Achievement:
. Forged the company's development and growth of the Asian markets,
resulting in increasing sales from less than $300,000 to more than
$3.5 million annually.
PREVIOUS WORK HISTORY
AMIDA INDUSTRIES INC., Rock Export Sales Manager
Hill, SC
KOEHRING CO., Milwaukee, WI Export Sales & Distribution Development
EDUCATION
INGINGUA SCHOOL OF LANGUAGES, Singapore
NATIONAL UNIVERSITY OF SINGAPORE, Singapore
Courses in Chinese language and Asian cultures and traditions.
LUTHER COLLEGE, Decorah, IA
Bachelor of Arts degrees in Business Administration and Political Science
with emphasis on International Business