Dan Alpern

Greater Atlanta Area

770-***-**** home

404-***-**** cell

abm2xw@r.postjobfree.com

Summary

Sales director with extensive experience managing direct and brokered sales

teams in the retail, deli, frozen meat and food service channels.

Displayed superior leadership, sales development and execution when

implementing company strategic plans. Generated consistent track record

of meeting sales goals and quotas on an annual basis. Optimist and mentor

recognized for exceptional relationship management. Demonstrated expertise

in:

. Strategic Market Planning & Forecasting

. Category Management

. Direct Account Management

. Staffing and Training

. Trade Marketing and Budgeting

. Understanding key customer strategies

PROFESSIONAL EXPERIENCE

PILGRIM'S PRIDE CORPORATION - ATLANTA, GA - 2002 - 2008

World's largest integrated poultry processor (formerly Gold Kist)

Regional Sales Manager Atlanta, GA

Direct responsibility for the private label sales of fully-cooked, formed

poultry, including coordination with third party co-packer, inventory

management, production scheduling and sales to the retail channel. Managed

retail deli broker operations in 12 markets. Directed food service sales

in four markets to distributors, including Gordon and Sysco Foods.

Responsible for direct sales of IQF poultry and deli to key accounts,

including: Super Valu Corporate, Dollar General, Super Target, Safeway,

Ralph's and Meijer.

. Initiated development for new flavor profile at Meijer for MRB

chicken, coupled with an aggressive

marketing program. Realized sales growth of 7% (200,000

pounds) in first year.

. Increased deli sales to over 1,000,000 pounds at Lipari with

distribution drive at key retailers. Implemented

promotional programs based on full pallet/full truck orders,

lowering handling/freight expenses by 2%.

. Grew Gordon Grand Rapids volume by 6% by increasing

distribution through operators.

. Increased Sysco Grand Rapids and Detroit sales 8% by creating

tailored program for current operators.

. Expanded Woodman's IQF volume from 500,000 pounds to 800,000+

pounds. Raised company margin while

lowering customer's cost of goods through individualized sales

program.

. Enhanced sales of IQF line by 15% with Piggly Wiggly,

Mitchell, AG and Super Valu; designed new

compensation program with broker.

NIGHT HAWK FROZEN FOODS, AUSTIN TX - 2000 - 2001

Regional frozen food processor specializing in steak entrees

Sales & Trade Marketing Manager Atlanta, GA

Planned and implemented individualized trade marketing programs for seven

markets and 23 customers. Managed all broker operations and direct sales

personnel. Developed strategies and marketing programs for expansion into

new markets/customers. Account responsibilities included Wal-Mart, HEB,

Kroger, Albertsons, Randalls, Fleming, Winn Dixie and Publix.

. Increased HEB sales volume 37% by enhancing product trial and instituting

new pricing program.

. Gained 17% sales volume in Dallas, Texas.

. Implemented new pricing strategy for Wal-Mart, which increased sales over

4%.

. Realized 11% sales growth in Houston, Texas area.

DON MIGUEL MEXICAN FOODS, Dallas, TX - 1999

Specialty refrigerated/frozen Mexican meals and snacks manufacturer for the

retail market.

Regional Sales Manager Atlanta, GA

Directed frozen retail sales through nine broker operations in the eastern

states. Responsibilities included top-to-top management of broker

personnel and key accounts. Created complete trade marketing budgets;

evaluated promotion effectiveness and managed broker operations.

CAMPBELL SOUP CO., Camden, NJ - 1974 - 1998

Area Director - Broker Management Atlanta, GA

Directed broker operations, planning, budgeting and implementation for

Prego, Vlasic, Swanson, Pepperidge Farm, Marie's and Open Pit brands.

Account responsibility for Super Valu - Southeast Region.

. Sold initial Vlasic distribution to Winn Dixie-Atlanta, A&P-Atlanta and

Gregerson's -Alabama. Increased market share 36% and added annual sales

of $1.4 million.

. Successfully launched Primore, Vlasic Stackers and Vlasic Snack'MMs,

increasing annual sales volume by $12.2 million.

. Grew Marie's sales volume by 18%. Devised customer-tailored

merchandising techniques to increase frequency at Kroger - Atlanta, Cub

Foods - Atlanta, A&P-Atlanta, Bruno's - Alabama, Delchamps - Mobile and

Kroger - Nashville.

. Formulated Vlasic strategy using category management to overcome customer

$250,000 "pay-to-stay" requirement at Delchamps. The resulting 12-month

marketing program increased sales 12% and eliminated a major competitor.

Category Sales Manager Atlanta, GA

Marketed and budgeted for broker and direct sales on all grocery categories

in southern U.S. Managed sales objectives of $34 million market with $16

million budget.

Realized $12 million in sales on Prego by securing corporate funding for

year-end, closeout program. Only region to achieve incremental sales

objective.

Recognized as #1 Manager for 100% + attainment of objectives on Prego,

Franco-American, Pork & Beans, V-8, Campbell Tomato Juice and Swanson

Canned Poultry.

Sold Prego category space management program at HEB and Publix, resulting

in retail captainship on both accounts.

Region Manager Dallas, TX

Managed broker operations for expanding product line in Dallas, Houston,

San Antonio, Lubbock, El Paso, Albuquerque, Shreveport and Denver.

District Supervisor Houston, TX

Hired, trained and managed 24 retail sales personnel for the South Texas

markets.

Sales Specialist San Antonio, TX

Sold and merchandised various brands for 180 retail stores, six military

commissaries and four direct accounts.

Education

BBA Finance, Texas Tech University-Lubbock, Texas

COMPUTER SKILLS

Internet, World Wide Web; Microsoft XP Operating System, Microsoft Office

(Word, Excel, Contact Manager, PowerPoint); and SAP-supported programs (BW

and SDS)

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