Manager Sales

Noha F. Assad

*** ***** *****,

West Chester,

PA, 19380

Cell: 314-***-****

E-mail: abm2tq@r.postjobfree.com

1. Summary and Objective:

Creative, Strategic, goal-driven, Brand manager with 8 years experience in

Marketing and Brand Management, worked across 100 Fortune companies,

seeking a challenging career in Marketing and Product Management.

2. Specialties:

Project Management, Launch and Re-Launching, Branding, Creative Activation,

Marketing Publications developments (Brochures/ Leaflets/ Sales Kit),

Market Research, Financial Planning and budgeting, Below the Line

Advertising, Seminars and events organization, Brand communication, Problem

and Opportunity analysis, Strategic thinking, Cost-efficient and

Profitability Enhancement Projects.

3. CAREER HIGHLIGHTS AND ACHIEVEMENTS:

AMERICAN RED CROSS, Southeastern Pennsylvania Chapter

Health & Safety Marketing Volunteer (Jan, 10-Present)

. Developing and assisting in the new line products Launching campaigns.

. Developing new and creative marketing materials for new lines of

health and safety products. (Brochures-Leaflets)

. Assisting with the continued marketing of the existing product lines,

including mail campaigns to generate new business.

. Supporting the continuous seminars and events planning and

organization.

Savvis Communication Company

Marketing Manager Assistant (January, 09-Dec, 09)

. Assisted in identifying managed services strategies, and defining

managed service offers.

. Participated in defining the business models and go-to-market models

to win key major accounts.

. Developed a creative marketing kit for the different services

envisioning offers and new revenue generation opportunities.

. Executed the strategic initiatives to drive growth in the managed

services.

. Gathered and analyzed marketing intelligence from internal and

external sources that helped in identifying trends and drivers.

PEPSI-COLA INTERNATIONAL

AQUAFINA and Hydration Product Manager (January, 08-January, 09)

. Developed and executed a full Annual operational Plan (AOP) - 08 for

Hydration category reflecting the overall marketing strategy.

. Managed Aquafina Product successfully, achieving marketing leadership.

. Developed the launch strategy for Aquafina Bulk Product.

. Managed all the launching and re-launching projects for the category.

. Managed along with the sales team all the in-store merchandising and

promotional activities to boost the annual sales.

. Authorized and tracked efficiently spending within approved budget and

within processes guidelines.

. Managed advertising, research, and other agencies to support AOP

executions.

. Led development and deployment of promotional activities.

. Led in-house monthly analysis for all the KPIs and delivered a

presentation to the sales & management team on how to continuously

improve them.

PEPSI- COLA INTERNATIONAL (Frito-Lays)

LAY'S Product Manager (May, 07-December, 07)

. Successfully managed 3 Products and delivered the Annual Operation

Plan Targets volumes & revenues.

. Developed and executed re-launch plan for Lays Delights Brand, with

improved KPIs (Trials & Awareness) by 30 %.

. Improved Crunchy Brand profitability by 8%, by exploring closely with

purchasing team, all the re-engineering options.

. Enhanced Samba Brand Profitability by 30%, by leading a cost reduction

project with manufacturing team.

. Launched new product sizes, as sizing/pricing initiatives to further

enhance the total brand profitability.

. Participated in the development of 2 huge advertisement copies

including their media buying and planning process.

NESTLE WATERS

NESTLE PURE LIFE Product Manager (May, 05- April, 07)

. Developed Nestle Pure Life marketing and communication plan.

. Monitored and managed the total allocated budget.

. Launched successfully the Bulk Size for Nestle PURE LIFE size, and

achieved market leadership June 06.

. Participated in Brand renovation project.

NESTLE WATERS

NESTLE PURE LIFE Assistant Product Manager (April, 04- May, 05)

. Executed full marketing plan for Nestle PURE LIFE & BARAKA brands

within the set budget.

. Analyzed monthly sales performances, brands KPIs, highlighted

improvement areas, provided quality input, and recommend action plan.

. Support the execution of the agreed distribution and merchandising

strategies with the trade marketing team.

ALLIANZ

Marketing Specialist (June, 02-April, 04)

. Managed the Banc-assurance Products in 5 different banks: Citi-Bank,

Credit Agricole Banks, BNP Paribas, Misr international Bank and Bank

Misr.

. Led successfully the customer service teams in different banks

(multinational & Local) and achieved the monthly targets.

. Developed all the needed marketing publications (Kits-Brochures-

Leaflets) that generated more referrals and sales.

4. EDUCATION:

The American University in Cairo (AUC), June 2002.

. Bachelor of Arts in Business Administration (Dean's list)

. Concentration: Finance and Minor: Economic

1. Saint Joseph School, 1997: high School Diploma, 98.7% Math Section.

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