Yvette M. Perez
Redondo Beach. CA *****
310-***-**** Office ************@*****.*** Email
Dynamic, competitive sales executive, offering 24 years advertising sales
experience in trade/consumer publishing to include international and US
sales, territory management and on line marketing. Thorough industry
knowledge, ability to increase market share, cultivate loyalty and close
business.
Questex Media, NY, NY: Western Regional Sales Manager - Independent
Contractor for American Spa Magazine, American Beauty, Medical Spa Report,
SpaExec. Developed and Cultivated a 1.2 million territory. January 2006 -
January 30, 2010.
Reed/Elsevier, San Diego, CA Western Region Sales Manager - Independent
Contractor
JEMS (Journal of Emergency Medical Services). Required to rebuild west
coast sales territory; and develop new business. Doubled advertising sales
revenues and increased market share 25%. Sept 2004 - Jan 2006.
Pennwell Publishing, Tulsa, Ok Western Regional Sales Manager,
Independent Contractor. June 2003 -2004
Fire Engineering Magazine: provides firefighter training, news, education
and management worldwide.
Cultivated ad sales territory and increased market share 30%.
Bobit Business Media, Torrance, CA Eastern Regional Sales Manager. Jan 2002
- May 2003
NAILS Magazine - Responsible to build/manage and maintain sales for NAILS
magazine, four quarterly supplements, Buyer Guide and multimedia/web
advertising.
. Tripled sales revenues. Increased market share 30%.
Advanstar Communications, Santa Ana, CA West/SA Sales Manager Independent
May 1999- Dec 2001
Premier Hotels & Resorts, Premier Spas, Premier Honeymoons
. Developed ad sales in the US, Hawaii, Mexico and South American markets.
. Increased advertising revenue 300%.
Islands Publishing, Santa Barbara, CA International Sales Manage. Jan 1997
- May 1999
Resorts & Great Hotels (global directory with liaisons to leading Hotels
and Preferred Hotels & Resorts)
. Developed Western Europe, Mexico and South American markets. Increased ad
sales revenue 300%.
Davick Publications, Maui Hawaii Local Sales Manage. Jan 1996 - December
1996
Aloha Magazine, Islands of Aloha (HVB publication)
. Developed the Hotel, Travel and Retail accounts on the island of Maui,
Hawaii. Increased ad sales 50%
Medical Economics Publishing, Montvale, NJ Eastern Regional Sales Manager
1993 - December 1995
The Journal of NIH Research (National Institute of Health)
Effectively structured and fulfilled programs and proposals based on
client/agency media advertising objectives and forecast. Through superior
communication, organization and conflict resolution developed senior level
corporate/agency relationships increasing ad sales, market share, and
advertising sales revenues.
. Increased foreign market revenues 65% and US revenues 150%.
Gordon & Breach Publishers, New York, NY International Sales Manager 1989 -
1993
Synchrotron Radiation News, Polymer & Neutron News and The Cern Courier
Pioneered sales and development of three international physics trade
journals. Responsible for a worldwide territory to include 60% travel to
international trade shows. Managed sales staff.
. Developed international sales territory to revenues of two and a half
million dollars.
Chilton Publishing, Radnor, PA Classified Advertising Manager January 96 -
1989
Food Engineering, Food Engineering International. Developed a 12 page
classified section.
Education: GPA
Villanova University, Villanova, PA BA Graduate 12/85 3.5
High School: CIC, Caracas, Venezuela Liberal Arts 3.5